LG launches Inverter ACs

Super Advanced, Super Efficient, Super Comfortable 

• 62 new RAC models, 100% star rated, across split and window units
• Plasmaster Ionizer  feature sterilizes 99.9% air from aerial bacteria & other harmful substances
•  Advanced Inverter V technology  saves energy up to 66%
• New LG AC range is more energy efficient, ensures faster cooling

LG Electronics India, the most preferred consumer durable brand in the country, has announced the launch of a new range of air conditioners that’s stylish in design and has an unrivalled package of air-conditioning solution for summer of 2012.

The Inverter V new range is equipped with the unique BLDC compressor technology & skew fan design which gives it the world’s lowest noise level of 19db. The LG Inverter V compressor is faster and more powerful than that of conventional ACs. The compressor’s speed adjusts constantly to even temperature fluctuation in the room, thus maintaining desired temperature levels at all times.

Further, LG’s unique Plasmaster Ionizer sterilizes the air up to 99.9% from bacteria and other harmful substances. The comprehensive auto cleaning function prevents formation of bacteria and moulding on the heat exchanger, providing a fresh, pleasant and comfortable environment.

The advanced LG Inverter V technology is highly energy efficient and saves up to 66% energy. With LG Star rated Split AC the consumer gets to save as much as 38% on his electricity bill.

Speaking at the launch, Mr. Soon Kwon, Managing Director LG Electronics India, said, “At LG, we endeavour to offer the best to our Indian consumer. In order to address growing demands for energy efficient air conditioners, LG has introduced the Inverter V range with Hot & Cold and cooling only range. With an investment of Rs. 50 crore in marketing and a recognized after-sales service network, we aim to continue with our product and technology leadership in the AC segment. LG projects turnover of Rs. 2500 crore with 30% of the market share by year-end”

For LG, customer delight and satisfaction are crucial factors in determining its growth trajectory and competitive edge. Such insights have prompted the company to streamline its customer service too. LG has the largest service network in the country with 950+ SVC Centers, 7000+ Engineers covering 300+ Towns to ensure speedy response time and installation by professionally trained service engineers.

LG has also launched the AC Solution Plazas, one-stop shops for all domestic and commercial air-conditioning needs. With a current set-up of 55 such Plazas, LG Plans to have 20 more such one-stop shops across India by the end of this year..

About new range of AC’s

The new range of LG Airconditioner has 62 new RAC models. The hottest innovation in the line up is Inverter V technology which provides powerful cooling with surprisingly low electricity usage. These air conditioners are equipped with variable speed DC compressor technology and hence are low energy consumption. Also the new range uses the most advance air filters like the cyclotron plasma which removes dust and germs with 30% more efficiency.  Ensures pure and clean air without switching on the compressor which means that the electricity consumption will be very low and you can get pure and clean air round the clock. LG AC’s uses a very powerful rotary compressor which can run even when the temp goes up to 54 degree and does not trip, best suited for the Indian consumers. Multi-flow condenser is made from superior quality aluminum which prevents Galvanic corrosion reduces CFC refrigerant amount & CO2 emission, raises product performance & it is easy to recycle also. The new range is designed to be installation friendly.

Inverter V ACs is available in Hot n Cold & Cooling only series in 1.0, 1.5 & 2.0 ton in the price range of Rs. 42,990 to Rs.77,990

 Split ACs is available in Inverter V, L-Stylus, L-Energia, L-Nova, L-Maxima,  L-Aura, L-Tiara and L-Ultra series in the capacities of 0.75 to 2 ton available at price range of Rs.22,290 to Rs.77,990/-. New range of 5Star Split model in Premium white with Pattern & Premium Silver color panel introduced, keeping customer’s color choice & power saving features.

Window ACs are available in Winta, Crescent, Prima, Gratis and Bliss series in the capacities of 0.75 to 2 ton available at price range of Rs. 17,990 to Rs. 33,090/-. Keeping in view the customer trend new look and 5 star-models have been introduced.

Hot n Cold Split AC’s is available in capacity of 1.5 ton priced at Rs. 41,990 -Rs. 43,490/-.