LG brings 3D Cinema experience home with new smart TVs

LG has expanded its smart TV range with a new array of 3D Cinema televisions, among them the world’s thinnest bezel smart TVs and a 72-inch giant that is the largest in the Indian market.

Soon Kwon, MD LG Electronics India, said the new design features many upgrades on the 3D Cinema TVs launched earlier. The company hopes to consolidate its space in the segment, and is eyeing a 30 per cent share of the Rs 1,000-crore market in India.

Kwon believes the London Olympics, which will be telecast in 3D as well, will be a big push for the third dimension in television. Moreover, the trend of launching movies in 3D is expected to spillover to Bollywood this year.

The new televisions will feature cutting edge features like Dual Play, which allows two gamers to get their own 3D perspective of the game. LG is also introducing 3D sound zooming, which adds another dimension to the audio while watching 3D movies. Plus, the new magic motion remote control on the units will pointing, gesture and wheel controls.

Then, in an industry first, LG has reduced the thickness of the bezel to just 1mm, giving its new screens an edge-to-edge feel. The design, which was a show-stopper at the Consumer Electronics Show this year, will be featured in the new TVs.

Viewers will also be able to control 3D depth as well as cover 2D content with the new TVs. LG’s new app hub will also have 3D content which can downloaded to the TV.

The new series of 23 TVs will be available in stores from this month with prices starting at Rs 55,000 for the 32-inch Cinema 3D smart TV. The 72-inch TV, the largest in the market at present, will cost Rs 7 lakh.