Couch potatoes never had it so good. LG’s latest Cinema 3D TV will seduce you with its lines and impress you with its smart features.

8 Reasons to Buy the LG Cinema 3D Smart TV:

1. Edge-to-edge- The-Cinema Screen design sports a barely noticeable 1mm-thin bezel, making pictures appear virtually edge-to-edge.
2. Share and care- Share movies from laptops with Intel WiDi tech or your phone’s screen on the TV. Angry birds HD, anyone?
3. 2D-to-3D- Convert 2D Blu-rays to 3Don-the-fly and relive your favourite flicks with greater relish.
4. Depth control – Tweak the 3D effect to your taste with the depth control feature. Be the boss in this dimension.
5. Dual play- Play a console game with a buddy with the TV in 3D mode. Each player will see a different 2D display through the passive, battery-less 3D glasses.
6. Planet apps- Tinker wIth apps, access the web through the Smart TV Zone. It’s intuitive and gives easy access to content.
7. Fast and frugal- It might be powered by a dualcore processor but it also includes smart energy-saving tech.
8. Motion remote- The revised motion-control remote lets you point, make gestures or scroll through the UI.

The 55LM8600 from LG is so smart that if it was human, it could’ve easily competed with Einstein’s intellect. It is a new generation Flat Panel that needs no heavy-duty instructions and gives you no pain in setting it up. It is a deity for gamers who understand its standing and a total delight for avid movie watchers.

The concept of ‘Better Getting Best’ gained a lot of attention in this year’s CES. Particularly in the television sector, the trend of smart TVs getting smarter and exactly what needs to be worked upon to achieve it was the most discussed topic. While each television manufacturer presented their own ideas, LG has turned out to be the first television brand to bring the solutions to the Indian shores. Here is an exclusive review of the 55LM8600 from their latest range of Cinema 3D TVs. Considering how well theirCinema3D TVs faired in 2011, our expectations were sky-rocketing.

OUT OF THE BOX

The TV had a scintillating effect when we placed it in our studio. Its been almost half a decade since LG’s proactive participation in the flat panel market here in the country, and it is for the first time that we’ve seen so much flamboyance in any of their flat panels. There have been the Scarlets and the Jazzs that had rare spurts of flashiness, but the new 55LM8600 bears a strong fashion statement that we haven’t seen with any LG TV. Two things that caught our attention were the panel stand and the seamless bezel-less frame. The metal ribbon stand is very contemporary in approach, making the TV look as if it is suspended in mid-air. Now we have reviewed monitors with killer looks but getting a 55-incher to appear like this is a Herculean task that LG has managed to pull off quite well. Also, we have seen frameless TVs, but the seamless no-bezel design came as a pleasant surprise to us. We couldn’t wait to experience the picture on the screen.

TECHNOLOGY

We asked LG what’s special about this new range of TVs, and they answered with a big 3D logo. Well, we were not surprised with that. After all, their FPR 3D technology has managed to bag the recognition  of the best 3D technology in the consumer segment. And this is where we would like to re instate the ‘Better Getting Best’ concept. For starters, they have come up with a few amendments in2D to 3D conversion, promising better experience devoid of any aberrations and anomalies in terms of edge enhancement. There is this new ‘Dual Play’ mode that will beef great interest to the avid gamers. This feature will come in handy if you enjoy competitive gaming. It takes inspiration from the ‘split screen’ mode seen in many games, where two gamers can see their corresponding view-points on the same screen. The problem with this type of multi-player mode is that due to the split screen, both the gamers get only half of the total screen size as their gaming area. But with LG’s Dual Play mode, every gamer gets the entire screen for his own viewpoint. Fun, isn’t it? Furthermore, they have increased the control that one get son the 3D picture, for instance, the depth of the 3D images, image shifted. This feature will be extremely useful when you are converting2D to 3D and for tweaking the converted 3D picture to your liking. So much for the 3D world, but that’s not the end of what the new LG TV has to offer. The TV also excels interims of connectivity with ample options for I/O and an elaborate USB support as well. An interesting feature is the onboard Wi-fi connectivity. Yes, we do know that there are thousands of TVs with onboard Wi-fi, but LG has gone a step ahead to exploit this feature and not just use it for browsing the internet. With onboard Wi-fi, they have the SmartShare feature to connect your PC, mobile phone or tablet PCs directly to the TV and share content off-the-fly. For example, on PCs you just have to create a shared folder using the installation CD that comes with the TV and start sharing any files that you wish to see or hear on TV to the folder by just copying it to the folder. They have also packed in support for office files and PDFs as well. All the other features from last year’s Cinema 3D TVs from LG are retained in the 55LM8600 such as exhaustive control on the picture quality with a highly intuitive and suggestive user interface.

REMOTE CONTROL

Just like the earlier versions of the Cinema3D TV, the LM8600also comes with an option of two remotes. First is the regular remote almost filled to the brim with all sorts of colorful buttons. Though densely populated, the remote is very easy to get along with and also comes in handy with the elaborate GUI of the TV. The second option is of the motion sensor remote (similar to the Microsoft Kinect for Xbox or the PlayStation Move forPlayStaion3). This houses only a handful of buttons, namely for 3D, apps, volume and power. But here LG has given a track pad and jog dial on the remote. If not for these two features on the remote, you would be struggling to get accustomed to the functioning and the movement of the remote on the screen.

There is not much done in the2D video section, and we did not expect a great deal of difference in the already flawless picture quality of the Cinema3D TVs from LG. The frameless design does provide you with an experience similar to that of a projector only that you can see the boundaries. Nonetheless, the experience is much better than watching your movies on a TV with a 1” thick frame. As we sampled highly demanding Blu-rays such as ‘Thor’, ‘The Dark Knight’ and ‘Captain America’, the LG TV presented us with possibly the best video playback that you can get on any flat panel television currently available. Since all the above-mentioned Blu-rays are action-heavy, they bear all the pre-requisites (colour saturation, black levels, sharpness and motion) to test a flat panel for its optimum performance. And the 55LM8600was all game with its crisp sharpness, deep black levels, utmost colour saturation and swift handing of motion. And you also have the ISF presets that make life easy by calibrating the TV off-the-fly according to the ISF standards. We did find a slight trace of light leakage off the LED lined up on the edge of the TV. This was particularly seen in very dark scenes like the climax of ‘The Dark Knight’ affecting the detail in the black levels. This can be resolved to an extent by using a tweak for the black levels and choosing between two points—low (gets the black levels really deep) and high (reduces a contrast by a couple of notches by putting up a slight white cast on the screen).The next task was to check for the 3D picture quality, and unlike last year, this time we had almost two dozen 3D Blu-ray discs lying in the studio. And once again FPR3D technology proved it’s worth as the most suitable and convenient3D technology available in the market. Be it games, animation or even motion pictures, the playback for 3D was simply the best that we have seen. The TV not only tackles regular issues of 3D picture playback like low brightness, dizziness or headache caused by the glasses (more prevalent inactive shutter glasses) or even viewing angle, but manages to put up highly effective 3D performance.

The vb  frameless design also played big role here in order to reduce the effect of constrained vision by providing a more immersive and engaging experience. The only drawback was that of the vertical viewing angle (also seen in earlier versions of the FPR 3D TVs from LG). So, if you wish to mount the55LM8600 on the wall, take care that you don’t mount the TV in such a way that the vertical viewing angle comes to more than 50 to 60degrees. If it is more than this range, you won’t be able to enjoy the 3Dexperience to the fullest as it affects picture sharpness and you easily see two different images forming the3D images. The 2D to 3D conversion is convincing but we did notice slight discrepancies in scenes with fast motion sequences. In ‘Thor’, every time the Bifrost started to revolve around itself or even in ‘Green Lantern’ when Hal Jordon (played by Ryan Reynolds) made his super-fast trips to some other planets, the TV seemed to lose its hold on the 3D rendition as it lost the sync for a couple of seconds. But this took place only for a few seconds as once the picture comes back to normal pace, the TV was once again in all its 3D glory. The Dual Play is an interesting feature and LG has incorporated some innovative reverse engineering. Picking up on how 3D technology works, they have devised a way where two different gamers can simultaneously look at two different images on the same screen. As it turns out, you need special Dual Play glasses for this. And the best part is that for the 55LM8600, a pair of Dual Play glasses is included in the package along with four normal FPR 3Dglasses. For some other models, you can avail the glasses at an extra cost. But considering the low cost of FPR 3D glasses, we think that this investment is absolutely worth it for the kind of results that it gives. Speaking about the SmartShare feature, a peculiar problem with such features is the setup procedure which gets painstaking and tedious, but in 55LM8600 LG has provided a simple step-by-step guide to the users on how to hook up their phones and PCs with the TV. It does not take more than a couple of minutes to complete the entire procedure and your TV becomes an entertainment hub. Once connected, you can also use the TV as a second screen without any wire using the SmartShare feature. The only care that you have to take is to have both the devices connected to the same Wi-fi network. Now that’s a little more than smart!

How Dual Play Works?

While viewing a 3D film with FPR 3D glasses, users are already receiving two different images that are simultaneously being displayed on a television or movie screen. Each of these two images are polarized using a special filter, and this filter orients each image’s light waves in a specific direction. All this takes place on the screen itself. As for the glasses, the two lenses allow light waves to enter only if they’re oriented in the same direction as each lens’ polarised filter. For example, waves in plane X for the left eyeball and waves in plane Y for the right eyeball. When the brain processes the two different images coming in at the same time, the viewers perceive depth that isn’t actually there, and that’s 3D for us. LG’s Dual Play technology uses this same feature but with a twist. In the Dual Playglasses they have popped out the lenses on two polarised glasses and exchanged them to create matched pairs. One Dual Play glass contains the same lenses for both the eyeballs. So when a gamer wears them, he loses the ability to create a three-dimensional image, as it would have otherwise done. Instead both the eyeballs will now receive light waves that have been oriented in a single direction. In other words, a person gets picture A and cannot see picture B, while the vice-versa takes place with their competitor in the game.

(by Cyber media)

The CINEMA SCREEN Design translates the latest advances in LG’s Flat Panel TV technology into an aesthetically superior form. The Bezel that surrounds the new CINEMA 3D Smart TVs has been slimmed down to negligible levels (1 mm), creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

“Technology and design are key factors behind LG Home Entertainment products. With our 2012 CINEMA 3D Smart TV line-up, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design”, Soon Kwon, MD LGEIL said.

Talking about targets Soon Kwon added, “With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies to hit Indian Cinemas hall, 3D entertainment is set to explode in India at a steady growth of 500%.  We are targeting business worth Rs. 1000 crore from 3D TVs and aim to consolidate our position in the Flat Panel TV segment with 30% market share.  To ensure the numbers we have an aggressive marketing strategy with a target investment of Rs.100 crore in Flagship product communication. This will be accompanied by experiential marketing campaigns”.

The new range of CINEMA 3D Smart TVs are accompanied by new CINEMA 3D glasses for 2012. Presented in four elegant series, the new glasses are 20% lighter than the previous ones, which were already the lightest in the industry, thus increasing comfort of users to watch countless 3D content for hours at a stretch.

Gamers will no doubt welcome the inclusion of Dual Play feature. For, it includes special glasses which allow two players see only their perspectives simultaneously on the full screen at once without having to split the screen.  This elevates the gaming experience a full notch up, truly an encounter of the first kind.

Immersive 3D experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D Sound Zooming generates 3D sound that is synchronized with the displayed 3D content, allowing users to not only see, but also hear in 3D.  The TV also boasts of innovations like Intel’s WiDi (Wireless Display) technology that enables easy and fast connection between TVs and PCs without requiring any internet, wires or wireless network.

The new CINEMA 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

One of biggest hits in 2011, LG’s Magic Motion Remote Control, is even more magical this year. With 3 enhanced modes – Pointing, Gesture & Wheel – it allows users to easily control their Smart TVs.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 SKU’s from 32 inches to 72 inches in the price range of Rs. 55,000 to Rs. 7,00,000. The new series will hit the Indian market from May ’12 onwards.

(techlivez.com)

Yesterday, at a press conference in New Delhi, LG India unveiled the new game changing Cinema Screen display that is just 1MM thin and has 3D capabilities, Cinema Screen Smart TV is highly optimized for 3D viewing with enhanced 3D Depth control, it extracts the ‘depth map’ of 3D source and adjusts it for breathtaking 3D. Another awesome feature was integrated Dual Play FPR technology where two players can play multiplayer games simultaneously without splitting the screen, each player will see their respective full screen, its like two players playing on two screens.

Dual Play uses LG FPR Technology which is not available with any other company at this time. It uses Cinema 3D TV and polarized glasses to work its magic. We were demoed using XBox racing game Forza 3, instead of split screen you can now get full screen for each player. The 3D experience of this TV was amazing unlike anything that I have seen before.

LM9500 LG Cinema 3D TV Features:

• Dual Core Processor
• 72 Inch Display
• Slimmed 3DTV IPS Display
• Intel Wi-Di , Wireless Display tech – connect Laptop, PCs to TV directly
• Dual Play Technology – FPR
• 2D to 3D conversion
• Gesture Control Remote
• Smart TV: Allows you to browse Internet and supports apps via lgappstv.com
• Priced at Rs 7,00,000

Mr. Soon Kwon, MD LGEIL said “Technology and design are key factors behind LG Home Entertainment products. With our 2012 CINEMA 3D Smart TV line-up, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design.”

The CINEMA SCREEN Design translates the latest advances in LG’s Flat Panel TV technology into an aesthetically superior form. The Bezel that surrounds the new CINEMA 3D Smart TVs has been slimmed down to negligible levels (1 mm), creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

Talking about targets Mr. Soon Kwon added, “With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies to hit Indian Cinemas hall, 3D entertainment is set to explode in India at a steady growth of 500%.  We are targeting business worth Rs. 1000 crore from 3D TVs and aim to consolidate our position in the Flat Panel TV segment with 30% market share.  To ensure the numbers we have an aggressive marketing strategy with a target investment of Rs.100 crore in Flagship product communication. This will be accompanied by experiential marketing campaigns.”

Mr. Soon Kwon, MD LGEIL with the LG Cinema 3D Smart TV

The new range of CINEMA 3D Smart TVs are accompanied by new CINEMA 3D glasses for 2012. Presented in four elegant series, the new glasses are 20% lighter than the previous ones, which were already the lightest in the industry, thus increasing comfort of users to watch countless 3D content for hours at a stretch.

Gamers will no doubt welcome the inclusion of Dual Play feature. For, it includes special glasses which allow two players see only their perspectives simultaneously on the full screen at once without having to split the screen.  This elevates the gaming experience a full notch up, truly an encounter of the first kind.

Immersive 3D experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D Sound Zooming generates 3D sound that is synchronized with the displayed 3D content, allowing users to not only see, but also hear in 3D.  The TV also boasts of innovations like Intel’s WiDi (Wireless Display) technology that enables easy and fast connection between TVs and PCs without requiring any internet, wires or wireless network.

As always, the new CINEMA 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

One of biggest hits in 2011, LG’s Magic Motion Remote Control, is even more magical this year. With 3 enhanced modes – Pointing, Gesture & Wheel – it allows users to easily control their Smart TVs.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 SKU’s from 32 inches to 72 inches in the price range of Rs. 55,000/- to Rs. 7,00,000/-. The new series hits the Indian market from May’12 onwards.

The Cinema Screen 3D Smart TV range is available in 5 series (LM8600, LM7600, LM6700, LM6690 & LM6400) in screen size of 32’’, 42’’, 47’’ and 55’’.

(techvorm.com)

Leading Home Entertainment Brand of Country, LG Electronics India today announced in New Delhi the launch of its latest series of Cinema 3D Smart TVs incorporating Cinema Screen design and large screen size 3D TV’s. These TVs are appropriately called Cinema Screen Designed TVs because they give true cinematic experience while watching on them. These TVs are masterpieces as they have been designed with professional skill and art. These masterpieces are novel in many ways and are to be seen to be believed.

LG has taken significant steps forward to upgrade series of 3D features in their new devices. The Bezel that surrounds the new Cinema 3D Smart TVs has been slimmed down to negligible level -1mm- creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

The new range of Cinema 3D Smart TVs are accompanied by new Cinema 3D glasses for 2012. I have personally worn these glasses to see many models on display in Hotel Taj Palace, and these glasses are 20% lighter than the previous ones, thus increasing the comfort of users to watch countless 3D content for hours at a stretch.

Gamers will certainly like Dual Play features, which is unparalleled in this industry. It includes special viewing glasses which allows two players to see only their perspectives simultaneously on the full screen at once without having to split the screen. This elevates the gaming experience to very higher level and truly an unique experience.

3D imaging experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D sound zooming generates 3D sound that is synchronised with the displayed 3D content, allowing users to not only see, but also hear in 3D!

The TVs also boast of innovations like Intel’s Wireless Display technology that enables easy and fast connection between TVs and PCs without requiring any internet,wires or wireless network.

Cinema 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

LG is very optimistic about opportunities in 3D segment of TVs and is eyeing majority market share in India. With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies like Dhoom 3, Raaz 2 etc. to hit Indian cinema halls, 3D entertainment is set to explode in India at a steady growth of 500%. One 3D TV  channel is also expected to come into being in 2013. LG is targeting business worth Rs. 1000 crore from 3D Tvs and will be spending Rs. 100 crore in marketing campaigns.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu Ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 variants from 32″ inches to 72″ inches in the price range of Rs. 55,000 to Rs. 7,00,000. These models will be available in India from this month onwards.

(From Gadget & Gizmos)

LG has expanded its smart TV range with a new array of 3D Cinema televisions, among them the world’s thinnest bezel smart TVs and a 72-inch giant that is the largest in the Indian market.

Soon Kwon, MD LG Electronics India, said the new design features many upgrades on the 3D Cinema TVs launched earlier. The company hopes to consolidate its space in the segment, and is eyeing a 30 per cent share of the Rs 1,000-crore market in India.

Kwon believes the London Olympics, which will be telecast in 3D as well, will be a big push for the third dimension in television. Moreover, the trend of launching movies in 3D is expected to spillover to Bollywood this year.

The new televisions will feature cutting edge features like Dual Play, which allows two gamers to get their own 3D perspective of the game. LG is also introducing 3D sound zooming, which adds another dimension to the audio while watching 3D movies. Plus, the new magic motion remote control on the units will pointing, gesture and wheel controls.

Then, in an industry first, LG has reduced the thickness of the bezel to just 1mm, giving its new screens an edge-to-edge feel. The design, which was a show-stopper at the Consumer Electronics Show this year, will be featured in the new TVs.

Viewers will also be able to control 3D depth as well as cover 2D content with the new TVs. LG’s new app hub will also have 3D content which can downloaded to the TV.

The new series of 23 TVs will be available in stores from this month with prices starting at Rs 55,000 for the 32-inch Cinema 3D smart TV. The 72-inch TV, the largest in the market at present, will cost Rs 7 lakh.

Well, we can’t speak for every single customer, but we’re definitely glad to count PCWorld in our corner! PCWorld is easily one of the best known tech publications around, delivering highly regarded expert advice on the latest cutting-edge technology. It is available in 50+ countries. After choosing two LG CINEMA 3D Smart TV models at the top of its list of 5 favorite HDTVs for 3D viewing (#1 and #3), they also picked the LG Smart TV platform as their favorite in comparisons. Read more on PCWorld’s favorite 3D TVs here.

Most major TV makers offer Smart TV functions on top of TV products. But there’s a reason why the LG CINEMA 3D Smart TV platform performs so well in the tests and was chosen #1 by the tech gurus at PCWorld.

Put simply: the experience.

Here’s how PCWorld put it: “The LG Smart TV platform offers the best overall Internet experience.” We fully agree, and would add that the ease and comfort of the Magic Motion Remote Control makes it even better, especially with its simple point and click controls that make accessing Smart TV services on a LG CINEMA 3D Smart TV so much more pleasant.

 See how smart LG CINEMA 3D Smart TVs can be

PCWorld also found typing easier on the Magic Motion Remote Control as compared to conventional TV remote controls. And for people who really want a keyboard, we made a free easy QWERTY keyboard application for your iOS and Android device, which also makes it great for surfing the web.

We’ll gladly take the compliments! So, if you’re in the market for a new TV, an LG CINEMA 3D Smart TV should be on top of your list to try out.

Also, don’t forget that LG also offers a set-top box called Smart TV Upgrader that also provides the full smart TV experience when connected to your existing TVs at home! Read the original PCWorld article here.

So we were pretty hyped up when we saw online, that PCWorld picked LG for 2 of the top 5 spots on a list of their favorite HDTVs for 3D viewing. In fact, ours came in #1 and #3.

Topping the list was a 47-inch CINEMA 3D Smart TV (47LW6500) recognized for its great image and outstanding audio quality at a very affordable price. According to PCWorld, it’s a “very good deal for a 47-inch 1080p set with state-of-the-art capabilities.” It received high marks for color reproduction, especially the skin tones. PCWorld also liked the detail and overall sharpness of the images.

The easy-to-use picture wizard, which lets users adjust the image quality (color, tint, sharpness, etc.), with a great collection of presets, also got a mention. Very much worthy of that famous Best Buy emblem!

The other TV to catch their eye was a 50-inch 1080p Plasma TV (50PZ950). PCWorld liked its beautiful picture quality, wide range of Internet options and excellent 3D quality. It also sports an exceptionally thin black bezel, giving it what we call a “bezel-less” look. As PCWorld points outs, when the TV is turned off, it looks like it has no bezel at all. That makes it remarkable in any living room. The magazine recommended it for people seeking a good-looking TV with smart capabilities.

What more explanation do you need?

There’s no doubt that LG offers a wide range of really great TVs for everyone. The picture quality is brilliant and 3D effects are excellent. And many of the latest LG models, including the two mentioned above, come standard with Smart TV features that you don’t want to miss out on.

In fact PCWorld also picked LG CINEMA 3D Smart TVs as their favorite Smart TV platform. You can read about it here, and the original PCWorld article here.

Some people ask us how we got our start. Well, it all goes back about half a century ago when, after first producing radios, Goldstar (our name when we were founded) started to produce Korea’s first black & white TVs in August 1966. And we haven’t looked back (well, until now that is…). We’re proud of our heritage and we’re especially proud of our ability to deliver innovation in the form of state-of-the-art TVs and a myriad of other electronic goods to you.

It all starts with a barely noticeable bezel, a great picture and outstanding sound. Which is precisely what’s on offer with the new slim and narrow bezel design TVs that we unveiled at CES in Las Vegas. We’re talking about a bezel that measures in at just 1 mm. In other words, it’s ALL screen.

Now, what if you could do that to an 84-inch giant? And what if the resolution isn’t your standard 1920×1080, it’s 4 times higher at 3840×2160?! Well, that’s exactly what the world’s largest 3D Ultra Definition (UD) TV unveiled at the Consumer Electronics Show (CES) looks like.

And it’s a game changer.

One look at this beautifully designed, jaw-dropping beast of a screen, with a picture resolution unheard of in the industry, and you’ll fall head over heels. Incorporating the aforementioned new slim and narrow bezel design, this huge 84-inch display delivers what can only be described as truly immersive 2D and 3D viewing.

Let’s focus in on that amazing resolution because, aside from massive screen size, this is what really sets the unit apart from anything that other manufacturers have to offer. Take a moment and think about 3840×2160 pixels. That is a whopping 8.2944 million pixels! Hence the very well-deserved name “Ultra Definition”

Now, imagine what that will do for your 3D viewing, especially when you factor in our highly acclaimed Film Patterned Retarder-type 3D technology, with its comfortable, lightweight, and affordable glasses.

Comfortable and enjoyable viewing, coupled with LG’s ecosystem of premium 3D content and apps like the 3D zone will take your 3D experience to a whole new level. And navigating to your favorite content is a breeze with the newly unveiled Magic Remote that’s equipped with a scroll wheel, gestures, and even voice recognition on top of the standard on-screen pointer that people have been raving about since we introduced it.

And remember that 3D doesn’t just stop with the picture. This model, along with the new line-up of CINEMA 3D Smart TVs, featuring 3D Sound Zooming for 3D sound that can only be matched with home theater systems.

Now zoom out again. In fact, step back and take it all in. A gigantic 84-inch state-of-the-art TV, with a resolution so crystal clear, and a bezel so thin, that even as you sit in your living room, you’ll forget where you are. But then you’ll remember and navigate to the Home Dashboard to access tons of premium 2D and 3D content on demand.

Hit play, and enjoy amazing 3D with amazing sound, in amazing quality, all on a larger-than-life screen. That’s what we call Ultra Definition.

It’s a big investment,  so our advice is this: “Know your tech, make better choices.”

You can read more about the differences in LCD panels here. There’s definitely a lot to be said about different LED types, as well.

What you might not have known is that the majority of the so-called “LED TVs” on the market today are actually LCD TVs with LED backlighting. Since LCD panels cannot emit light by themselves, they require a light source. Previous LCD TVs had CCFL backlights which are not bad, but are generally darker and hungrier for power than the more recent LED backlights that are powering many of the LCD TVs today. The new ones are not only brighter, their pictures are clearer and they are definitely easier on the electric bill.

Sounds great, right? But there are different types and the differences can be good to know about.Let’s walk through them.

1. Edge-lit LED TVs: Slim but Inconsistent Lighting

LED lights are much brighter than the old-style CCFL backlights, which are made from flourescent lighting. Taking advantage of their brightness, manufacturers placed the LEDs to the sides of the display, hence the term “edge-lit.” The LEDs at the sides projected light towards to the center of the display through “lightguides.” Edge-lit means a lot less LEDs over full array, making TVs thinner and more energy efficient. But these TVs aren’t without their shortcomings. Because all the LEDs are located towards the side of the display, the lighting is not completely consistent throughout the entire display. Even if your TV is displaying one single color, the edges may look brighter than the rest.

2. Full Array LED: Precision Manufacturing for Better Picture Quality

In terms of brightness consistency, the so-called full array LED backlit LCD TVs have a definite upper hand. All the LEDs are placed behind the panel, so they show consistent brightness throughout the entire display. However, the precision required in placing these LEDs is not an easy task, and because more LEDs are required to make the full array LED backlight work, the LCD TV tends to come with a slightly more expensive price tag. Different manufacturers refer to full array LED TVs differently. LG calls them FULL LEDs.

3. NANO FULL LED: Brighter and Darker

But the real advantage of full array backlighting comes with something that LG calls NANO FULL LED, also known as local dimming. Depending on the picture input, the LEDs constantly turn on and off, making some areas darker and others brighter. This gives these displays much deeper blacks, and a much higher contrast ratio. This technology is not available with standard CCFL backlighting or most edge-lit LED backlit TVs, as they use “global dimming,” where the whole backlight brightens or dims together. NANO FULL LED TVs produce better contrasts and also conserve energy, powering up only the areas you need. Although a handful of edge-lit LEDs offer similar technology, where parts of the TV darkens and parts stay lighted, they cannot be called true local dimming, as the LEDs are not placed behind the entire panel.

4. Organic LED TVs: Razor Slim with Flawless Pictures

Those panels are all great technological success stories, but how about a panel that produces its own light? Without a backlight, it would be thinner and use even less electricity.

Well, they do exist and we call them Organic LEDs, or OLEDs. It is the true LED TV.

There are so many advantages to these it’s hard to know where to start. Come to think of it, it’s easy, just look at the profile. With no backlight, they are razor thin, just milimeters, really. The secret is that everything is packed in a superthin film that emits light when electricity is applied.

But as they say about books, you should never judge a TV by its great cover. OLED TVs are stunningly thin but that’s not all. They also deliver flawless pictures never before seen in the world of flatpanel TVs. Because the light is organic, the contrast levels are infinite with amazing blacks. It also means you can view your TV from any angle without seeing the changes in color you normally see on a conventional LCD TV.

For picture quality, OLED beats the competition hands down. Unfortunately at the moment, these TVs have limited availability and the prices are a bit steep. But don’t be too disappointed because LG is planning to release breathtakingly slim OLED TVs for general consumers very soon! With that in mind, if you want a reasonably priced LED TV with great picture quality, a full array LED backlit TV with local dimming technology is definitely for you. In fact, LG has a wide range of FULL LED LG CINEMA 3D TVs available that not only deliver great pictures, they’re also cased in superslim designs!

We were pretty ecstatic, for example, when Thomson Reuters named LG as one of its Top 100 Global Innovators. And we were absolutely bowled over when the Consumer Electronics Show (CES) inLas Vegasbestowed 12 CES 2012 Innovations Awards on us.

In TVs and Home Entertainment, two new CINEMA 3D Smart TVs (models LM9600 and LM8600) each took an Innovations Award, powered by LG’s outstanding Film Patterned Retarder-Type technology, which provides truly breathtaking 3D images and a comfortable viewing experience.

These two sets also offer access to virtually limitless online content with Smart TV connectivity, including premium on-demand viewing services like Netflix and Hulu.

And what else could go better with an innovative TV, than an innovative Blu-ray™ player to serve up all those amazing pictures? LG’s 2012 flagship Network Blu-ray Disc™ player, the BP720, also took an award, with its outstanding design and brilliant 3D and 2D pictures and sound.

What if you’re dying to access the limitless content available on LG’s Smart TV platform, but don’t have one of our state-of-the-art 3D TV? Well, there’s a solution for that.

LG’s new Smart TV Upgrader, the SP820 also took home a CES 2012 Innovations Award. It gives you Smart TV connectivity even if you haven’t given up on your older model just yet. (Don’t worry, we understand. It’s hard to part with an old friend!) Just plug it into your TV, and you’re just a few clicks away from accessing all of LG’s premium apps and on-demand 2D and 3D content.

LG’s flagship PDP model PM9700, and beautifully designed audio ND85720 also took home CES Innovations Awards.

Innovative CINEMA 3D Smart TVs, innovative Blu-ray Disc™ player, the innovative Smart TV Upgrader, and innovative audio. LG has something innovative for everyone interested in watching great content on a great TV at this year’s CES. So, head on over to the LG CES newsroom to check out more details! (Go to LG CES Newsroom)

The Future of TVs

Most innovative of all was LG’s 55-inch Organic LED (OLED) TV. It’s also the world’s slimmest at just 4mm, and the world’s lightest at just 7.5kg! This beauty brought about a lot of Ooohs and Aaahs at the CES LG Press Conference, and all for good reason. The LG 55-inch OLED TV is simply stunning in both looks and quality.

 The LG 55-inch 3D OLED TV absolutely surreal

The immaculate picture quality from OLEDs promises out-of-this-world viewing and they are amazingly thin, and incredibly energy efficient. On top of that, the ultra-wide viewing angle means you can watch them from just about anywhere in the room without losing any quality.

Immersive Viewing

When you want to watch a movie, you want to be immersed in it. It’s the ultimate TV experience, when you lose yourself into the action and forget everything around you. To achieve that, we shaved off the sides of the CINEMA 3D Smart TVs, leaving almost nothing around the edges of the panel except a bezel that measures up to 1mm thin! We call in the CINEMA SCREEN design, and as we like to say, go ahead, dive in!

The new LG CINEMA 3D Smart TV with a barely noticeable 1mm bezel

LG also introduced Ultra Definition to pump up the immersive. UD delivers 4 times the resolution of FULL HD TVs, meaning a whopping 8 million pixels or more on a single TV screen. And yes, 4 times the resolution equals 4 times the picture clarity equals many times the viewing enjoyment for you and the whole family.

The World’s Largest 84-inch Ultra Definition CINEMA 3D Smart TV

 Let’s recap: we’ve got a nearly zero-bezel combined with Ultra Definition viewing. What else could you need? How about a bigger screen? Thanks to the amazing advances of Ultra Definition, LG was able to roll out the world’s largest 84-inch UD CINEMA 3D Smart TV. It doesn’t get any bigger than that (for now!) and that’s what we call immersive viewing.

More 3D!

Last year, LG led the growth wave for 3D TVs by getting aggressive with our passive technology, also known as FPR or Film Patterned Retarder-type 3D. We also rolled out some great 3D content.

You can now officially expect more. The new line-up of CINEMA 3D TVs comes with upgraded 3D features for better picture and the sound. No 3D content? No problem. Just flip the switch and watch the 2D input convert to 3D. And with the click of a button, users can control the depth of the 3D effects with the 3D depth control feature, access even more premium 3D content on demand, and even experience 3D sound zooming, that intelligently delivers Home Theater-like sound experience.

Smarter, Easier and More Fun

Smart TVs will become much smarter, making and easier and more enjoyable for users around the world.

LG’s Smart TV platform has seen a major upgrade, starting with Home Dashboard 2.0. You can now fully customize your apps on the Home Dashboard, making it easier to access all of your favorite contents.

Speak up into your Magic Remote!

And to access your favorite content, you’ll be able to use the new Magic Remote that now features a scroll wheel, voice command support, and even Magic Gestures to command your TV.

The New CINEMA 3D Smart TVs also supports full body gaming, through a 3D camera.

Share the Fun!

We’re all connected these days, and that means sharing our content. LG’s 3D ecosystem sets up all your sharing seamlessly through LG 3D devices, including 3D TVs, 3D notebook computers, 3D mobile phones and more. And this year’s CINEMA 3D Smart TV models will feature Intel’s Wireless Display technology, allowing users to easily share all the content stored in other devices, right on the screen of their TV, without wires and even without internet connection. Let your gadgets talk directly to your TV.

And speaking of sharing, we shouldn’t forget that new CINEMA 3D Smart TVs come with 4 pairs of glasses so you can easily share the fun with your friends.

Can’t you just tell that 2012 is going to be an exciting year for us all? Beautiful designs, exceptionally thin bezels, stunning picture quality. And so much more content for people to enjoy and share with your friends. Brace yourselves for more from LG Electronics.

For more information, head over to our CES Newsroom. (Go to Newsroom)

The partnership was unveiled at the CES inLas Vegasin January and we couldn’t be more excited about it. You may have heard of Google TV from other manufactures before, but this isn’t like anything you’ve seen or heard of. This is a coming together of Google’s wildly popular Android OS with LG’s outstanding 3D and Smart TV technology.

Now, we don’t say this often but, let’s forget for a moment about all those great features we pack into our TVs. The first thing that will strike you is that it’s so easy to use. The combination of the Android based interface and apps, with the Magic Remote specially designed for the TV works, well, like magic.

The Google TV Magic Remote developed by LG has more than a few tricks up its sleeve. It works like the standard Magic Remote with an on screen pointer. You can wave it around and hover the pointer to what you want to access and click. There’s also a directional pad on the remote, so you can surf from on box to another with a simple click of the arrow. When you’re surfing pages of content, you also have a scroll wheel, getting rid of the need to search for the scroll bar on your screen.

But the real secret is in the backside of the remote. Whenever you miss your keyboard when surfing the web, flip your Magic Remote over and you’ll see a full Qwerty keyboard waiting for you. And what good is a Google TV without Google’s popular Chrome browser and the world’s most popular search engine?

So when something pops into your mind, just hover your pointer to your Chrome browser, flip your remote over, and start typing. That’s how we search on our computers, and that’s exactly how we can do it on LG’s new Google TV.

Equipped with LG’s CINEMA 3D technology and Film Patterned Retarder (FPR) technology, it also delivers exceptional 3D pictures, with battery-free and lightweight glasses. It’s really an ideal TV for 3D viewing with family and friends, and for taking full advantage of all of Android features that works seamlessly.

You wouldn’t expect anything less from LG would you? Head over to our CES Newsroom to read more. (Go to LG Newsroom)

The Vegas venue has been cleared out, and the manufacturers and reporters have all packed their bags and returned home. But the amazing products unveiled at the 2012 CES are still the talk of the industry.

Here’s a roundup of all the great responses we’ve had from the media about our Home Entertainment products at the 2012 CES.

LG 55-inch OLED TV

They just can’t get enough of it. In fact, if there was one single most talked about product at the show, it’s definitely LG’s 55-inch OLED TV. This stunningly beautiful unit stole the hearts of reporters and took the entire show by storm. Even before the CES kicked off, it was the center of media attention, and the response upon unveiling was that it was well worth the buzz. And before we forget, it is the world’s largest, the world’s slimmest (4mm), and world’s lightest (7.5kg) OLED TV.

Engadget, a well-known tech review site, called the incredible picture “razor sharp.” The Verge, another renowned tech review site, said the colors, contrast and viewing angles were “too awesome for us to count pixels.”

Business Review USA mentioned that, “The picture on the OLED TV is incredible.”

Now, we weren’t the only manufacturer to unveil a 55-inch OLED, but CNET agreed with us that ours is tops when it named LG’s 55-inch OLED TV as Best of Show in CES.

LG’s 55-inch OLED: Simply Stunning

Check out this graphic on our amazing OLED TV here.

The New CINEMA 3D Smart TVs with a Bezel up to 1mm Thin

The funny thing about the bezel on our New CINEMA 3D TVs is that it is barely noticeable. In fact if we didn’t say anything about it, you’d probably think the TVs didn’t have one. But if you must know, the thinnest of our new models measures just 1mm! Sitting comfy on your couch, that’s virtually invisible.

And the reporters were thoroughly impressed. Tech Radar called our 1mm bezels “outrageous.” CNET went as far as to say that it is “one of the most beautiful TVs the company has announced.”

LG Google TV

Several manufacturers introduced a new Google TV at 2012, and LG’s very own version, together with our amazing 3D technology, made quite a splash.

The LG Google TV comes with a specially designed Magic Remote with a Qwerty keyboard. And among other things, this remote is what the press fell in love with the most. Engadget commented that the “Magic Remote Qwerty is probably our favorite out of the three options presented at CES.”

The interface of LG’s Google TV also caught their eyes. T3, aUK based tech review site, said they “felt instantly comfortable with how the interface was laid out.

Based on the wildly popular Android OS, LG provided an interface with easy navigation and browsing experience. It also has convenient multi-tasking support, letting users simultaneously run searches and access social media features while watching their TV. The Magic Remote Qwerty makes the features so much more easier, and of course, you can enjoy the same amazing 3D and Smart TV experience on LG CINEMA 3D Smart TVs! Read more about the LG Google TV here.

That’s All Folks!

Yes, the CES is over. Much as we want it to keep on going, all good things really do come to an end.

But actually, it’s only just begun. We have the whole year ahead of us, and you’ll be seeing many of the great products unveiled at the CES on the store shelves in no time. Soon enough, you’ll be able to get your hands on our great new lineup of TVs and witness for yourself why everyone was going crazy over our products. There’s so much more to come.

Typically, households were a one family-one TV story and you’d find the one TV right in the living room where it could be viewed by everyone. Today, of course, families have TVs throughout the home. Technology has made them not only more affordable but also smaller and easier to fit into all the various rooms of our houses. Now we see TVs in the living room, the bedrooms, and even the kitchen and bathroom.

Given all the various TVs out there, here’s a few recommendations that could be the perfect fit for every corner of the house and every type of character.

The Living Room

TVs are still for the most part, something for the entire family to enjoy. And that’s why your living room TV should consider the tastes of every member of the family. We recommend the LW98 series, a 55-inch FULL LED LG CINEMA 3D TV. These LED backlit 3D TVs are full array LED with extremely high contrast ratios that can be viewed from a wide angle by many people at the same time. Together with LG’s 3D sound Home Theater System, your family can enjoy a truly movie theater-like experience right in the comfort of your living room. There’s no need to pay extra for 3D movies at the theater. With a simple click of the Magic Motion Remote Control, you can choose from the pool of premium 3D content.

Recently launched at IFA 2011, the LW98 is a beautiful FULL LED LG CINEMA 3D TV that fits perfectly in any living room.

The Kid’s Room

Kids can be a handful, right? Leaving them for one minute could mean a very creative mural on the entire wall. You may think keeping your walls clean without having to discourage your children’s creativity is a never-ending dilemma. But don’t jump to conclusions. Take a look at the LG Plasma Pentouch TV, the perfect solution to your walls and your children’s creativity. It’s a full touch screen TV, enabled by 4 pens that come in the box. Now just hand your kids the stylus pen for sketches, photo edits, and even games. If you see really great works of art, you can always save them or print right from the TV interface.

LG Plasma Pentouch TV provides hours of fun for the kids and, best of all, there’s no mess on your walls! 

The Hard Core Gamers

There are two kinds of hard core gamers in this world. Some like to play alone and some like to do battle with their friends. If your house happens to have one of the latter, you should really think about LG CINEMA 3D TV with Dual Play feature. It delivers two entirely different full screen images for multiplayer games—say goodbye to split screen! Just slip one of the pairs of glasses that come in the package and let the games begin.

The Dual Play feature brings to different sets of glasses and two different screens for the optimum multiplayer gaming experience

The Bedroom

Having a TV in the bedroom is great for watching TV in a more personal space, especially if your kids don’t like your shows (sound familiar?). Usually bedrooms call for a more intimate screen. There’s no need to go overboard, right? Two good choices are the LW6500 with a 47-inch screen or the LW5300 with a 42-inch screen. Don’t be fooled by the smaller screen size. These models are a perfect fit for any bedroom, with great 3D and Smart TV functionality. That means you can watch great 3D shows and movies whenever you want, and surf the web or manage your social media accounts, all at the same time! So no more notebook computers to balance on your lap while on the bed!

The LW6500 may be smaller in size than your living room TV but it still delivers the same great 3D picture quality

Once you have every corner of your home covered with LG’s latest CINEMA 3D TVs, there’s another great advantage that’s waiting for you. All of your 3D TVs in your house work on the same great FPR technology, which means you can walk from room to room with just a single pair on all the different TVs you own. They’re light, they’re stylish, and they’re very affordable. One pair per family member is enough!

On April 21, LG held one of the most ambitious events in its history as it launched its new CINEMA 3D TVs inEurope. In the beautiful Grand Palais in Paris, LG invited 1,500 stars, media, retailers and customers to what would be the biggest ever screening of a 3D movie on the biggest ever 3D screen – facts now acknowledged by Guinness World Records.

Paris, known for beautiful scenery and rich history, is one of the most visited cities in the world. Once the center of a sprawling empire,France’s capital now stands as a cultural marvel and a showcase of human endeavor.

 An LG CINEMA 3D flag flutters in the Paris wind, with the Eiffel Tower in the background.

Then, there is the Grand Palais, a magnificent structure built in 1900 for the World’s Fair. Used to stage everything from grand exhibitions to horse-riding contests, it is better known as a symbol of innovation and modernity.

Our France marketing team thought that such a symbolic place – which has inspired the public with art and technology for over 100 years – would be the perfect venue to launch our CINEMA 3D. And they were absolutely right!

Buses emblazoned with CINEMA 3D logos pull up by the Grand Palais.

 Byun Kyung-hoon, LG’s Executive Vice President and Head of Overseas Sales and Marketing, describes the technological wizardry behind CINEMA 3D and Smart TV.

With the venue secured, visualizing the event was exciting – overwhelming, even. With some big decisions and the full support of our top brass, we collaborated with six teams from LG HQ and theFranceoffice to plan the most ambitious event I’ve been part of in more than 10 years of marketing.

The challenges were many and daunting. Due to government regulations, booking the Grand Palais would ordinarily have to be done more than a year in advance – we had two months. In that time, we had to pull out all the stops to persuade the authorities to let us use the Grand Palais, while we simultaneously planned an event that would normally take at least six months to pull off.

Most galling of all, though, was ensuring the event befitted the stature of the venue. We originally pitched the event as the biggest ever 3D movie screening for the public – but we knew that even this wouldn’t be enough. The authorities in charge of Grand Palais are very strict about its events not being too “commercial,” so we had to come up with something really creative, but which also clearly communicated what makes CINEMA 3D so special.

Our solution was to turn the Grand Palais into a “total 3D playground.” As visitors wandered around with their CINEMA 3D glasses, they would pass an entire side of the Grand Palais set up as an “experience zone,” where they could see for themselves the difference between CINEMA 3D TVs and competing 3D sets. Nearby would be a section of 3D video games, 3D projectors and 3D computer monitors, while the halls inside were lined with the latest CINEMA 3D TVs broadcasting the entire event live in 3D.

At the “experience zone” at the Paris launch event, visitors had a chance to see for themselves the difference between CINEMA 3D and older technologies.

The other side of the Palais was transformed into a breathtaking 3D movie theater, with space for 1,500 viewers. LG in fact set two world records that night: the biggest ever 3D movie screening, and the largest 3D projection screen (27 meters by 11 meters).

In keeping with the theatrical atmosphere, we hired Isabelle Giordano, a prominent move critic, to host the show, and invited along actor Sophie Marceau, director Claude Lelouch, and a host of other top French celebrities. There were turns from French magician Dani Lary and Brazilian dance troupe Brasilian Ambience. And, of course, we screened the 3D animation blockbusterRIO, which had opened just a few weeks prior to the event.

A record 1,500 people marvel at a screening of animated blockbuster RIO, shown on the world’s biggest ever 3D screen.

Managing the entire event, which also included a daytime show for press and sales staff, was a formidable undertaking. Adding to the fun were the cultural differences between our teams fromKoreaand the French staff on the ground. In one nail-biting example, we encountered difficulties when testing the 3D videos before the main event.

With just two hours remaining in which to fix it, the technical staff went for lunch for a little over an hour. But when they came back, with 30 minutes to spare, they promptly fixed the equipment right up, and it worked perfectly. Among many other things, we learned that the French style of doing things – though very different from ours inKorea! – can work wonders.

Sophie Marceau, a very special guest at the event, poses for the cameras. 

 Along with top brass from LG, French superstar Sophie Marceau checks out LG’s CINEMA 3D for herself.

 The spectacular interior of the Grand Palais, specially decked out for the CINEMA 3D launch event.

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Jin Choi worked in the field of Marketing Communications for LGE US and HA Company. Now as a member of the Europe LCD TV Marketing team, he is now responsible for supporting France market and dedicated to making LG TV No. 1 globally.