Driven by the underlined principle of introducing products customised to the Indian needs, LG’s new range of refrigerators is targeted at a market that’s deeply health conscious. The unique Air Purification system Health Guard uses four special filters, one each for dust, fungi spore, bacteria and odour to circulate clean and healthy air inside the refrigerator. Health Guard ™ realizes a strong sterilization up to 99.99% bacteria which ensures Purest Air inside the Refrigerator.

Mr. Soon Kwon, Managing Director, LG India said, “LG is dedicated to creating solutions that enable efficiency in a household.  We have designed our new refrigerators to directly address this need of our consumers. Our new refrigerators are energy efficient, feature best-in-class designs with the Health Guard technology, which is set to add to LG’s identity as an innovator, just like we were positioned with the Green Ion Door Cooling Technology.  At LG, we do not view the refrigerator as just an essential appliance, but a vital, perfect addition to the contemporary kitchen.”

Talking about targets Mr. Kwon says, “With this new series, we will strengthen our market leadership position in Refrigerator segment with a share of 35%. We are expecting a growth percentage of more than 25% this year targeting a turnover of over Rs. 5000 crore in the segment.”

The Health Guard edge

The Health Guard feature in LG’s Wonder Door & Frost Free refrigerator is a revolutionary technology to maintain the highest quality of food inside the refrigerator.  Introduced for the first time in India by LG, Health Guard is a four-step Air Purification System ensuring active circulation of the purest air in the refrigerator. This unique air purification system, Health Guard ™ ensures that food retains highest health value during refrigeration, is hygienic, most organic, safest, and thoroughly removes dust, fungi spore, bacteria and odour. The Health Guard feature will be available in Frost Free and Wonder door series at a price range of Rs. 47,100/- to Rs. 1,86,500/-. These refrigerators will hit the market from April 2012 onwards.

LG New Wonder Door Side by Side Refrigerators

The elegant new range of LG Wonder Door Side-by-Side Refrigerators is available in the capacities of 659L, 679L, and 800L These refrigerators have trim less glass finish with premium colors like wooden finish along with floral pattern like Mulan white and Mulan Shine. The Wonder Door refrigerator reduces energy consumption at real usage condition by reducing cooling air leakage when opening the Refrigerator, thereby saving up to 16% energy under running condition. Not only this advanced Inverter Linear Compressor in refrigerator reduces noise levels and increases its durability while conserving energy. Also the LED over conventional incandescent bulbs consumes 95% less energy consumption. Above all the Health Guard feature circulates the air through hygiene vents and keeps the food hygienic in the most organized and safest way. The product is priced at Rs. 1, 25, 000 to Rs. 1, 86,500/-.

LG Direct Cool Refrigerators

LG has launched a new range Direct Cool Refrigerators for the 215 litres and above. It has a new blaze handle for better grip and a chamfer design which gives it enhanced elegance. It has a wider body that has higher PUF Insulations and better cooling performance. With introduction of newFlorencepattern in addition to the present Blossom pattern, the entire range has a new crown deco that adds new aesthetic dimensions to LG Single Door Refrigerators.  The product range is priced (Rs.13250 ~ Rs. 18450) or Rs. 13250 onwards.

LG Digital Auto Defrost Technology

The New Digital Auto Defrost technology is equipped with a microprocessor that senses time & temperature to defrost the refrigerator automatically. The external micom gives an easy access to controls of the refrigerator. The LG Digital Auto Defrost Refrigerator has an Express Ice feature in which ice formation happens 40% faster than the normal ice making time. It enables the customer to over ride the defrosting for urgent ice making. LG Digital Auto Defrost refrigerator ensures a hassle-free experience for customers even at homes where there are frequent and prolonged power cut.

The advanced Inverter Linear Compressor is the heart of LG Side-by-Side Refrigerator. The innovative compressor not only consumes less energy but also makes less noise and vibration and the outstanding technology minimizes fluctuation and maintains an optimized temperature for freshness. The Linear Compressor uses a direct transmission system that marks a big advance on transmission systems found in conventional compressors, thus reducing noise levels and increases its durability while conserving energy.

To add convenience to your lifestyle Wonder Door refrigerator gives access to frequently used food, drinks and snacks stored in this special section. It offers Smart Space management and energy saving. It gives you the freedom of storing all your food items in different sections and at different temperatures optimum for storage. Also the sections are divided ideally according to Indian needs to add convenience.  These refrigerators come with the added advantage of an external Micom that helps you operate your most used functions without opening the refrigerator.

To enhance the Smart Living LG’s side by side refrigerators are equipped with Multi digital Sensors which at a simple easy touch monitor and respond to the temperature in time so that you can adjust temperature accurately. Various types of sensors  are available for controlling different sections of refrigerator for ensuring optimum interior temperature like Room Temperature Sensor, Convertible room Sensor, Freezer Sensor, Defrosting sensor, Ice making Sensor, Miracle zone sensor, water temperature sensor and Refrigerator Sensor.

The elegant new range of LG Wonder Door Side-by-Side Refrigerators is available in the capacities of 659L, 679L, and 800L.  These refrigerators have trim less glass finish with premium colors like wooden finish along with floral pattern like Mulan white and Mulan Shine. It has a minimal seamless design truly designed for the discerning customer for perfection and simplicity.

The Key USPs of LG New Side by Side Refrigerators:

v      Health Guard

v      Inverter Linear Compressor

v      Wonder Door

v      LED Lighting

v      Organized Space Mgmt

v      Auto Ice Maker

v       External Micom

v      Multi Digital Sensors

v      Multi Air Flow & Deodorizer

Price range of new LG Side by Side Refrigerators with Health Guard is Rs. 125000/- to Rs. 186500/-