(Technorati)

For a civilization brought up on the concept of maya, it has taken the Koreans to prove it literally that life indeed is an illusion. Yesterday I was witness to the launch of the world’s largest 3D Cinema Smart TV by LG Electronics in India.  72 inches of screen and when the bat hit the ball, it literally came out of the screen. I moved forward and did try to catch the ball. Alas it was an illusion of 3D technology. Yet, one of the best ever. 3D has finally arrived in sense and sensibility that thrills the viewer. The concept of distance, space, depth and the way we view things is about to change.

3D Cinema Smart TV coming of age: The Picture gets out of the Screen
3D has been in the television market for sometime now but the experience has never really been thrilling. Yes, there was a certain depth to the pictures but perhaps that was all there was. LG 3D Cinema Smart TV redefines 3D viewing in many ways, perhaps the most important one is that the picture is no longer confined to the screen. It reaches out to you. Water splashes at you, so much so that your first conditioned reaction is to wipe your face. The hero’s punch comes right into you, the conditioned reactive mind for a second looks for protection and when the bat hits the ball, it actually makes you move a step ahead to catch it. The pictures actually come out of the screen by at least a few feet. Well so it seems.
The Good, the bad and the ouch!

2D to 3D conversion feature
Let’s say you are a Big B fan and your favourite movie is Deewar. Let’s also add your favorite dialogue to this “Tumhara pass kaya hai…. mere pass ma hai”.  Now you can transform this into a 3D experience.   LG 3D Cinema Smart TV allows conversion of existing pictures into 3D mode quite easily. The conversion feature is easy. Big B has bashed the baddies it’s now time to feel the power of his punch. You can increase the “depth” feature to 20 (maximum) for maximum 3D effect.  For the dialogues you could do 3D sound zooming. It’s a lot of power in your hands in terms of conversion to 3D.

Viewing Real 3D movies
The real power of this TV is in viewing content made in 3D. The punch comes right at you. The 3D sound zooming adds an extra dimension to sound. The voice echoes, comes from an unknown dimension, as if this was all there was.

Smart TV
The Smart TV in this is great. The remote is gesture based and simple. The high points are pointing, gesture & wheeling within the remote.  Another good feature is the Intel’s WiDi inbuilt in the TV which allows wireless display of HDMI content. Then there are the standard features which are in most Smart TV’s web browser, panels, home dashboard and WiFi.

Pricing
The pricing starts from Rs.40,000 and goes up to Rs.7 lakhs. 72 inches is magnificently huge for a TV screen especially of this type. The price tag is even more magnificent at over Rs.7 lacs for this 72 inches screen. Having said that, instead of spending lesser amount on building a projection system this might be a better buy.

One thing is for sure LG Cinema 3D Smart TV maybe well be the defining point in the way we view 3D content at home.

Mr. Soon Kwon, MD LGEIL said “Technology and design are key factors behind LG Home Entertainment products. With our 2012 CINEMA 3D Smart TV line-up, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design.”

The CINEMA SCREEN Design translates the latest advances in LG’s Flat Panel TV technology into an aesthetically superior form. The Bezel that surrounds the new CINEMA 3D Smart TVs has been slimmed down to negligible levels (1 mm), creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

Talking about targets Mr. Soon Kwon added, “With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies to hit Indian Cinemas hall, 3D entertainment is set to explode in India at a steady growth of 500%.  We are targeting business worth Rs. 1000 crore from 3D TVs and aim to consolidate our position in the Flat Panel TV segment with 30% market share.  To ensure the numbers we have an aggressive marketing strategy with a target investment of Rs.100 crore in Flagship product communication. This will be accompanied by experiential marketing campaigns.”

Mr. Soon Kwon, MD LGEIL with the LG Cinema 3D Smart TV

The new range of CINEMA 3D Smart TVs are accompanied by new CINEMA 3D glasses for 2012. Presented in four elegant series, the new glasses are 20% lighter than the previous ones, which were already the lightest in the industry, thus increasing comfort of users to watch countless 3D content for hours at a stretch.

Gamers will no doubt welcome the inclusion of Dual Play feature. For, it includes special glasses which allow two players see only their perspectives simultaneously on the full screen at once without having to split the screen.  This elevates the gaming experience a full notch up, truly an encounter of the first kind.

Immersive 3D experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D Sound Zooming generates 3D sound that is synchronized with the displayed 3D content, allowing users to not only see, but also hear in 3D.  The TV also boasts of innovations like Intel’s WiDi (Wireless Display) technology that enables easy and fast connection between TVs and PCs without requiring any internet, wires or wireless network.

As always, the new CINEMA 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

One of biggest hits in 2011, LG’s Magic Motion Remote Control, is even more magical this year. With 3 enhanced modes – Pointing, Gesture & Wheel – it allows users to easily control their Smart TVs.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 SKU’s from 32 inches to 72 inches in the price range of Rs. 55,000/- to Rs. 7,00,000/-. The new series hits the Indian market from May’12 onwards.

The Cinema Screen 3D Smart TV range is available in 5 series (LM8600, LM7600, LM6700, LM6690 & LM6400) in screen size of 32’’, 42’’, 47’’ and 55’’.

(techvorm.com)

Leading Home Entertainment Brand of Country, LG Electronics India today announced in New Delhi the launch of its latest series of Cinema 3D Smart TVs incorporating Cinema Screen design and large screen size 3D TV’s. These TVs are appropriately called Cinema Screen Designed TVs because they give true cinematic experience while watching on them. These TVs are masterpieces as they have been designed with professional skill and art. These masterpieces are novel in many ways and are to be seen to be believed.

LG has taken significant steps forward to upgrade series of 3D features in their new devices. The Bezel that surrounds the new Cinema 3D Smart TVs has been slimmed down to negligible level -1mm- creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

The new range of Cinema 3D Smart TVs are accompanied by new Cinema 3D glasses for 2012. I have personally worn these glasses to see many models on display in Hotel Taj Palace, and these glasses are 20% lighter than the previous ones, thus increasing the comfort of users to watch countless 3D content for hours at a stretch.

Gamers will certainly like Dual Play features, which is unparalleled in this industry. It includes special viewing glasses which allows two players to see only their perspectives simultaneously on the full screen at once without having to split the screen. This elevates the gaming experience to very higher level and truly an unique experience.

3D imaging experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D sound zooming generates 3D sound that is synchronised with the displayed 3D content, allowing users to not only see, but also hear in 3D!

The TVs also boast of innovations like Intel’s Wireless Display technology that enables easy and fast connection between TVs and PCs without requiring any internet,wires or wireless network.

Cinema 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

LG is very optimistic about opportunities in 3D segment of TVs and is eyeing majority market share in India. With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies like Dhoom 3, Raaz 2 etc. to hit Indian cinema halls, 3D entertainment is set to explode in India at a steady growth of 500%. One 3D TV  channel is also expected to come into being in 2013. LG is targeting business worth Rs. 1000 crore from 3D Tvs and will be spending Rs. 100 crore in marketing campaigns.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu Ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 variants from 32″ inches to 72″ inches in the price range of Rs. 55,000 to Rs. 7,00,000. These models will be available in India from this month onwards.

(From Gadget & Gizmos)

LG has expanded its smart TV range with a new array of 3D Cinema televisions, among them the world’s thinnest bezel smart TVs and a 72-inch giant that is the largest in the Indian market.

Soon Kwon, MD LG Electronics India, said the new design features many upgrades on the 3D Cinema TVs launched earlier. The company hopes to consolidate its space in the segment, and is eyeing a 30 per cent share of the Rs 1,000-crore market in India.

Kwon believes the London Olympics, which will be telecast in 3D as well, will be a big push for the third dimension in television. Moreover, the trend of launching movies in 3D is expected to spillover to Bollywood this year.

The new televisions will feature cutting edge features like Dual Play, which allows two gamers to get their own 3D perspective of the game. LG is also introducing 3D sound zooming, which adds another dimension to the audio while watching 3D movies. Plus, the new magic motion remote control on the units will pointing, gesture and wheel controls.

Then, in an industry first, LG has reduced the thickness of the bezel to just 1mm, giving its new screens an edge-to-edge feel. The design, which was a show-stopper at the Consumer Electronics Show this year, will be featured in the new TVs.

Viewers will also be able to control 3D depth as well as cover 2D content with the new TVs. LG’s new app hub will also have 3D content which can downloaded to the TV.

The new series of 23 TVs will be available in stores from this month with prices starting at Rs 55,000 for the 32-inch Cinema 3D smart TV. The 72-inch TV, the largest in the market at present, will cost Rs 7 lakh.

In fact, you might even say it’s a golden era for 3D fans out there and, for us here at LG, we couldn’t be having more fun! We don’t want to just to lead the way toward outstanding 3D TV technology. We’re developing an ecosystem of products that give consumers the opportunity to quickly and easily create and enjoy 3D content whenever and wherever, starting with devices that let them make their own movies and finishing off with all the tools they need to take pleasure in what they’ve created.

Just a few years ago, no one could even dream of making their own 3D movie. It costs a fortune and you need at least two top-end cameras to get it done. But now, with LG’s newest smartphone, the Optimus 3D, anyone can do it. Just take out your phone and start shooting! True, no one is going to mistake you for James Cameron, but the Optimus 3D has two 5megapixel HD cameras that record in 720p at a superfast 30fps, so we’ve got you covered when it comes to quality. The other cool thing about the Optimus 3D is that you can play that video back in 3D anywhere, even without glasses.

The LG 3D Ecosystem: Create, edit and enjoy your own 3D content

And when you come home, that’s when the fun really begins, when you share your newly created 3D content with your friends and family on the big screen, either through a quick and convenient HDMI connection that plugs right into the phone or, even easier, go wireless with DLNA.

Here’s where the LG CINEMA 3D TV and 3D Home Theater System really shine, because it’s all about family viewing. And because the LG CINEMA 3D TVs are certified Flicker-Free and have an exceptionally wide viewing angle, the entire family really can get in on the fun comfortably. No one has to crowd around the TV and there is none of the dizziness sometimes caused by conventional 3D TVs

 Click here to see the video of the LG 3D Home Theater System

You might be even more amazed by the sound of what you created. With LG’s 3D Home Theater System, you don’t just hear sounds from behind or off to the side. The four tallboy speakers pump the sound upward so that it cascades down, fully enveloping you in a dome of sound as if you were right there at the scene (or right back where you took the video!). The sound is fuller, deeper, and no details are missed.

And that’s just the beginning. True aficionados are also going to want to be able to edit what they’ve created. At home, you’ve got two choices for that. First up is the LG D2342P-PN 3D monitor. It has a bright display with clear images and, like all LG CINEMA 3D TVs is certified “Flicker-Free”. Or, you can try the newly released D2000. It has all the benefits of the D2342 and you are freed from wearing glasses!

You read that correctly, no glasses are required to view 3D on the D2000 monitor. It’s pretty cool technology.

You can also enjoy life in 3D outside your house, using an XNOTE A510 3D laptop to play 3D games or watch 3D movies. And don’t worry about your eyes getting tired from watching the 3D images so close. LG created a special Tridef 3D shortcut key that allows you to adjust the depth of the 3D images so you can watch for as long as you want.

And you know the best part? For all LG 3D products, you can use the same pair of lightweight, affordable glasses. No need to spend any more money on glasses, and no need to sit uncomfortably. You really can just enjoy it.

No other home electronics manufacturer can make the same claim. The LG 3D ecosystem is a perfect fit for you 3D life!

In early May, they gave the LG CINEMA 3D 47LW5600 exceptionally high marks in one of their reviews. And just a week later, one of the magazine’s highly regarded tech writers, Will Greenwald, talked about how the industry is finally getting turned on to what he calls ‘Passive 3D.’ What it all comes down to, according to PC Magazine, is that the technology LG is using is the way the industry should go, and the 47LW5600 delivers on the promise of high quality 3D TV affordably and in style.

You’re probably wondering what ‘Passive 3D’ is, right? In tech-speak, it’s known as Film-type Patterned Retarder, or FPR. In a nutshell, it’s the key difference between the two main types of 3D TVs on the market today. Conventional 3D TVs use something called Active Shutter Glasses, which are heavy and expensive. To watch conventional 3D TVs properly, you have to stay in the line of sight of the HDTV’s infrared emitter. Worse, the glasses are large and bulky, making them uncomfortable to wear, and the constant flickering can cause serious eye fatigue.

LG gets around those problems with FPR technology in its LG CINEMA 3D 47LW5600, which PC Magazine awarded a 4.5-star rating and named an Editors’ Choice. The magazine was definitely enthused about the much cheaper price of the LG CINEMA 3D TV. But that wasn’t the only reason for recommending it. It also praised the outstanding picture quality, in both 2D and 3D, while talking up the 47LW5600’s many great features.

So how about that 3D quality? To test it, the magazine compared watching the 3D movie Avatar on the 47LW5600 with a conventional 3D TV. As writer John R. Delaney puts it, “I was blown away by the panel’s depth and clarity. The entire picture was crisp and image detail was exquisite throughout. The picture remained bright and color quality was spot on.”

He also gave the 47LW5600 high marks for its design and functionality, pointing out the sleekness of the elegant black bezel, the easy side-accessibility to key ports (4HDMI, 2USB), and the unique Magic Motion remote, which operates almost like a mouse together with the 47LW5600’s incredibly intuitive UI. “I couldn’t put it down once I started using it and would love to see this technology make its way into all TV remotes.”

And don’t forget power consumption. The review referred to the 47LW5600 as a “power miser,” pointing out that the unit consumes just 95 watts on Cinema mode even with the power saving feature turned off. Delaney gave it his “GreenTech stamp of approval” for costing less than $2/month to operate.

At the end of the day, it all comes down to those 3D glasses. As PC Magazine points out, “passive is where it’s at.” Active Shutter types are big, inconvenient, and very expensive, Delany argues, with an average pair costing more than $100. LG ships 4 pairs for free with its CINEMA 3D 47LW5600, they’re comfortable, and you can view the TV from any angle in the room without any eye fatigue.

Here’s the final word from PC Magazine on why the LG CINEMA 3D 47LW5600 earns a 4.5-star rating and its coveted Editor’s Choice award:

…the LG 47LW5600 delivers excellent 2D and 3D picture quality, and unlike most 3D HDTVs it comes with the glasses to accommodate a family of four. You also get wired and wireless networking, a cool Magic Motion remote, a nice selection of Web apps, and energy-efficient LED backlighting. At just $1,700, this set is one of the best HDTV deals around, so it’s our Editors’ Choice for 3D sets.

And, with its outstanding technology, LG CINEMA 3D TVs are at the center of attention. Earlier this year there was a lot of heated debate about the different types of 3D technology. LG uses the Film-type Patterned Retarder (FPR) Type in its CINEMA 3D TVs, the superiority of which was confirmed in a report released by iSuppli, a globally renowned market research company. According to iSuppli, the number of FPR Type 3D TVs will surpass the number of Shutter Glasses (SG) Type by 2015. With LG as the established leader in FPR Type technology, the future of technological advancements looks very bright.

Let’s take a closer look at some of the key reasons why LG’s 3D technology is superior to the conventional 3D with this video.

It’s easy to see the true value of LG CINEMA 3D TVs and how far they surpass SG types when it comes to flickering and viewing angle, something that has been confirmed independently by a variety of media around the world.

For example, “What Hi-Fi? Sound and Vision,” a UK-based magazine for audiophiles, makes the case even more strongly.

* A review magazine on consumer electronics published in UK,’What Hi-Fi Sound and Vision’ is recognized for its prestigious review and guide to buying and owning home entertainment products. More than 500,000 copies are sold every month.

In its TEST VERDICT section, the magazine compared watching the movie Avatar in 3D on a LG CINEMA 3D TV (model #47LW650) with a conventional SG type 3D TV. The magazine pointed out many of the 47LW650’s strong suits but, where it really shone was the stress-free viewing.

There’s a lot to like about the LG 47LW650T: it delivers a convincing case for passive 3D technology, you get all those 3D glasses as part of the package and we found it restful to watch without the fatiguing crosstalk of some active-shutter designs…the 47LW650T is definitely worth putting on your shortlist.

The magazine gave it a 5-star rating. Furthermore, American IT magazine PC World claimed that LG’s FPR 3D TVs have superior 3D effects when compared to conventional 3D TVs, while CNET’s Asia edition also gave LG CINEMA 3D TV 4 stars on the 15th and selected it as an Editor’s Choice!

As the market for 3D TVs continues to heat up, consumers and media will continue to take notice of LG Electronics’ powerful 3D technology. We’ll continue to bring you all the good news, so stay tuned!

Nothing really prepares you for all those ambient sounds floating around behind you—the people talking in the coffee shop just off the screen to the right or the sound of a motorcycle zooming by you on the screen to the left. First-timers often catch themselves physically turning to see if it really did just drive by.

We’ve gotten so used to the unidirectional sound coming from our TV sets over the years that we just don’t know what to expect when we hear it for the first time. Even some of the newest TV models boasting great sound can’t compete with a 5-speaker home theater system. Many of them pump out some pretty big wattage. But the depth of sound on a home theater system is something else again. It expands the field of sound and immerses you into it, as opposed to having it come straight at you from the front.

For movie aficionados, there’s really no substitute if you want to recreate theater effects at home. And for sports fans, a home theater system really can put you at the center of the action. Imagine sitting in your living room watching a baseball game and, suddenly, a heckler yells something at the pitcher from directly behind you. After you realize that the guy is not in fact in your living room, you’ll catch your breath and marvel at how truly advanced sound has become. It’s amazing.

Well, LG just created something new to take your breath away: the LG CINEMA 3D SOUND Blu-ray™ Home Theater HX906TX.

The difference starts with the fact that it’s a 9.1 speaker system. On the tallboy speakers you see above, LG placed four upright 3D speakers which pump sound upward. By filling the sound field above the listeners’ heads, it’s like installing four height channel speakers, as they’re known to industry professionals, on the upper wall. This is possible because the 360° reflector inside the upright 3D speakers disseminates sound evenly to the entire room, letting the sound shower down on the listeners.

Now imagine the sound.

By creating a new dimension in sound coming from above, instead of just coming at you from your left, right, or behind, it truly envelops you as the sounds transport you to the scene.

On a standard home theater system, the sound of a helicopter might be recreated off to the side or with a back speaker. But with the new 3D sound, the sound actually rushes over your head as the helicopter does on the screen. You can be forgiven for ducking because it really is that dramatic. And as anyone who’s seen a 3D movie before knows, the ducking is half the fun!

All this is made possible by LG’s unique DSP technology, which includes Sound Field expansion and 3D Sound Analyzer. While Sound Field expansion allows listeners to enjoy high quality 360 degree sound no matter where they are in the room, the 3D Sound Analyzer analyzes the complex layers of sound to bring even the smallest details to life.

We tested it out recently in Moscow with some top sound journalists and they were blown away. Alexsey Korneev, editor for top AV magazine STUFF, writes, “Home Theater? No, this is more than just a device. LG created an entertainment-cultural complex with IMAX cinema, dance floor, computer club, and also exhibition of best designer solutions.”

 The beautifully designed speakers are a perfect fit with any interior

On top of the sound, the new CINEMA 3D SOUND Blu-ray™ Home Theater looks great and acts even smarter. The design incorporates a premium cubic look with a metallic silver hairline.

It also works intelligently and conveniently to provide outstanding Smart TV functions, including a wide array of premium content and apps. If you have an iPod or iPhone, you can simply cradle it to enjoy your own playlists and you can even download an app that converts your smartphone into a remote for your Home Theater. It also supports a more convenient method of sharing of all your media, including movies, pictures and music, via DNLA and Wi-Fi Direct™.

Eye-popping, jaw-dropping sound, because 3D is more than just a visual thing and your ears want in on the action. But don’t just take our word for it. Why not head to the store and hear the difference yourself. We’re sure you’ll catch it in the first split-second.

And that’s exactly why companies like LG are working hard to develop 3D sound technology. You’ve heard about 3D images but not sure what 3D sound is, right? Keep reading to find out what 3D sound is all about and why it’s really turning heads.

Just for a second, think about why we have those great sound experiences when we’re at the movie theater. When you’re watching an action movie, for example, you can literally hear bullets whizzing past your ear, individual raindrops hitting the roof overhead, or even the faintest of whispers off to the side. The auditory effect in concert halls and opera houses can be even stronger. Why?

In fact, these spaces are specifically engineered to deliver the ultimate sound experiences to the audience, with carefully crafted acoustics prepared to bounce the sound in precisely the right directions to amplify and qualify it. These sounds travel across the entire hall, allowing the people to experience rich music coming from all different directions, whether at ear level, or from above their heads.

At home, it’s difficult for a TV to compete with the experience of a movie theater or live concert hall because if you’ve only got two speakers, all those individual sounds are mashed together and sent out in the same direction. You also don’t have the unique ambiance of the theater delivered by those wonderful acoustics.

In an opera house, if everything is quiet, you really can hear if a pin drops.

Home theater systems make a great start at recreating this experience at home, especially because they begin with multiple channels. Ten years ago, 2.1 channels were common, giving you two speakers and a sub-woofer for the extra bass. Now, 5.1 channel systems are becoming common, and even 7.1 channel systems are appearing. As sound recording technology improves, the ability to deliver true 3D sound to consumers at home is here.

Are you getting a better idea of what 3D sound is? Sound is already three dimensional and even people with 5.1 channel home theaters appreciate its great surround sound effect. But, as outstanding as they are, 5.1 channel systems can’t deliver sound coming from over the top and this is precisely why LG has developed the truly innovative 3D home theater system, to fill out those upper levels of sound.

LG Home theaters range from 2.1 to 5.1 channels, and all the way up to 9.1 speaker 3D SOUND systems

LG’s cutting edge CINEMA 3D SOUND Home Theater System takes the major advances of all-in-one multichannel systems and pushes them to a higher level, literally. Using truly innovative technologies such as LG’s Sound Field Expansion and 3D Sound Analyzer, the system takes the home out of the home theater, and take you directly to the middle of the scene. It works with a special 3D reflector in the four upright 3D speakers, much like the reflector system in opera houses and concert halls. This reflector bounces the sound upwards in multiple directions to create a dome of sound that fully envelopes you.

Now, instead of just hearing sound coming straight at you or even from behind as with conventional home theater systems, the CINEMA 3D SOUND Home Theater System also drives the sound from multiple angles overhead. It creates a new dimension of sound coming from above.

We’ll be covering more about LG’s CINEMA 3D SOUND Home Theater System in the next post, and you won’t be disappointed. You have to see…er… hear it to believe it.

LG is targeting a market share of 40% in Blu ray HTS category

New Delhi, 19^th March 2012:  It’s all very well having the biggest, widest screen with the most dazzling picture anywhere outside of a movie theatre, but to really capture the full cinematic experience, you need the sound to match. LG Electronics India is set to expand the 3D home entertainment experience as it unveils today the world’s first 3D Sound Home Theater System- HX906TX that elevates the Home Entertainment experience to new thrilling heights.

“3D entertainment is set to explode this year and LG is setting the pace with its  new 3D AV line-up,” said Mr. Soon Kwon, MD LG Electronics India Pvt. Ltd. “From picture to connectivity to sound, all our products are tailor made to create the best 3D home entertainment experience possible that Indian consumers crave for.”

Designed for the discerning buyer for whom hi-tech and hi-style are inseparable, the newly introduced HX906TX is LG’s top-of-the-range 3D Sound Home Theater System. HX906TX boasts true 360˚sound as immersive as a movie theater. Its innovative new approach to audio includes the Vertical 3D Effect Channel, which works by emitting sound through top-firing upright speakers installed on four Tallboy Speakers. Along with a 360º Reflector, Sound field expansion and 3D Sound Analyzer directs the sound in such a way that it creates “Sound Shower” effect, rich with crisp, detailed & mesmerizing acoustic envelope.

Specifically designed for a coordinated look with 3D TV’s, the HX906TX is extremely stylish with 3D cubic design accentuated with a glossy metallic hairline finish to create a Home Theatre that complements any living room or lounge. It’s a 9.1 speaker system which adds four Upright 3D Speakers to the conventional 5.1 channels on a home theater system. With 10 speakers in total delivering an optimized, multi-directional audio, the HX906TX creates an immersive sound that is also powerful enough to capture the delicate background sounds of everyday life.

Further sharing the plans on capturing 3D market, Mr. Kwon says, “We are all geared up to expand our full range of 3D AV products to further enhance the 3D market in India. We plan to capture 40% market share in the Blu ray HTS category as we already stand as market leaders in 3D TV’s with a 40% share (source: GFK  Jan’ 2012  in units). We aim to be a market leader in 3D Home Entertainment segment by June’12 with a market share of 50%”.

The HX906TX connects wirelessly through DLNA (Digital Living Network Alliance) compatible devices, making it quick and easy to access digital content stored on PC’s and other gadgets. With built-in WI-Fi enabling it to hook up with Internet networks, the user can also take full advantage of online content, including video streaming and web albums through the netcast function.

For the best in entertainment options, the HX906TX comes with LG’s outstanding Smart TV functions. Premium Content provides a wide array of VOD services for the whole family, while ‘LG Apps’ feature delivers top quality lifestyle, educational and interactive applications tailor-made for TVs. With the LG Remote feature, users need to only download an application for their Android or iPhone smartphone and they can change their smartphone into a comprehensive remote control for the HX906TX.

The HX906TX will hit the India market from March, 2012 at a price of Rs. 59990.

HX906TX Specifications:

Ÿ         CINEMA 3D Sound Technology

-          9.1 Speakers

-          Upright 3D Speakers

-          360º Reflector

-          Sound Field Expansion

-          3D Sound Analyzer

Ÿ         FULL HD 3D Blu-ray^TM Playback

Ÿ         LG Smart TV function

-          Premium Content

-          LG Apps

• Multi Playback (3D/DVD/HD DivX/MKV/ACD/MP3/AVCHD)
• Wi-Fi Direct™ and DLNA

Ÿ         Audio Return Channel

Ÿ         LG Remote via Smartphone

Ÿ         External HDD Playback

Ÿ         Music ID by Gracenote™

Ÿ         iPhone / iPod Playback and Recharge

Naturally we couldn’t miss out on such a great event and opportunity, so we loaded up our gear and went to check out the scene.

To no surprise, the venue was packed with manufacturers boasting their latest state-of-the-art technologies and products. Hopping from booth to booth, it was hard not be dazzled by all the cool technology. It was everywhere and it was impressive!

Also not surprisingly, it wasn’t difficult to find LG at the exhibition. In fact, the highlight of the entire show was right there at the entrance of the LG Booth: a massive 3D screen that was simply breathtaking. The pictures were literally popping out of the screen and we couldn’t wait to get inside.

People couldn’t take their eyes off the massive 3D screen at our booth entrance!

So we picked up our lightweight 3D glasses at the entrance of the booth and in we went. By the way, picking up 3D glasses at the entrance of an LG booth has become a hallmark for all our LG events. There was even a choice: regular glasses, or clip-ons.

And from the moment we put those glasses on, well, it was a brave new world of 3D that opened before our eyes. From the LG CINEMA 3D Smart TVs to the 3D X-Note Notebook Computers, 3D Games, and even to the 3D sound home theater systems, it was a 3D experience that only LG could offer.

There was so much fun to be had at the LG booth for everyone! 

While manufacturers at other booths were busy touting their advanced technologies, LG gracefully took its tech leadership in 3D and presented an unforgettable experience for visitors. From infants to adults, locals to foreigners, everyone at the booth had a real blast experiencing LG’s 3D world. After all, although people are well aware that LG is a leader in 3D, and one of the few leading manufacturers of consumer electronics in general, what good would all that leadership in technology be if the people using it couldn’t have a great time enjoying it?

We tried to bring back the excitement of the event through this post. But our words may not be enough to captivate all the fun and energy. That’s why this time around we tried something a little different. We took one of LG’s Optimus 3D, a glasses-free 3D Smartphone, and brought back 3D pictures from the event. Download 3D pictures from KES 2011 here. You will need a 3D device (ie. Monitor or TV) to view the pictures in 3D.

We also put together this short clip of the event. We hope you enjoy it as much as we did making it!

http://www.youtube.com/watch?v=UlMJ9C-DOHk&feature=youtu.be