Couch potatoes never had it so good. LG’s latest Cinema 3D TV will seduce you with its lines and impress you with its smart features.

8 Reasons to Buy the LG Cinema 3D Smart TV:

1. Edge-to-edge- The-Cinema Screen design sports a barely noticeable 1mm-thin bezel, making pictures appear virtually edge-to-edge.
2. Share and care- Share movies from laptops with Intel WiDi tech or your phone’s screen on the TV. Angry birds HD, anyone?
3. 2D-to-3D- Convert 2D Blu-rays to 3Don-the-fly and relive your favourite flicks with greater relish.
4. Depth control – Tweak the 3D effect to your taste with the depth control feature. Be the boss in this dimension.
5. Dual play- Play a console game with a buddy with the TV in 3D mode. Each player will see a different 2D display through the passive, battery-less 3D glasses.
6. Planet apps- Tinker wIth apps, access the web through the Smart TV Zone. It’s intuitive and gives easy access to content.
7. Fast and frugal- It might be powered by a dualcore processor but it also includes smart energy-saving tech.
8. Motion remote- The revised motion-control remote lets you point, make gestures or scroll through the UI.

(Technorati)

For a civilization brought up on the concept of maya, it has taken the Koreans to prove it literally that life indeed is an illusion. Yesterday I was witness to the launch of the world’s largest 3D Cinema Smart TV by LG Electronics in India.  72 inches of screen and when the bat hit the ball, it literally came out of the screen. I moved forward and did try to catch the ball. Alas it was an illusion of 3D technology. Yet, one of the best ever. 3D has finally arrived in sense and sensibility that thrills the viewer. The concept of distance, space, depth and the way we view things is about to change.

3D Cinema Smart TV coming of age: The Picture gets out of the Screen
3D has been in the television market for sometime now but the experience has never really been thrilling. Yes, there was a certain depth to the pictures but perhaps that was all there was. LG 3D Cinema Smart TV redefines 3D viewing in many ways, perhaps the most important one is that the picture is no longer confined to the screen. It reaches out to you. Water splashes at you, so much so that your first conditioned reaction is to wipe your face. The hero’s punch comes right into you, the conditioned reactive mind for a second looks for protection and when the bat hits the ball, it actually makes you move a step ahead to catch it. The pictures actually come out of the screen by at least a few feet. Well so it seems.
The Good, the bad and the ouch!

2D to 3D conversion feature
Let’s say you are a Big B fan and your favourite movie is Deewar. Let’s also add your favorite dialogue to this “Tumhara pass kaya hai…. mere pass ma hai”.  Now you can transform this into a 3D experience.   LG 3D Cinema Smart TV allows conversion of existing pictures into 3D mode quite easily. The conversion feature is easy. Big B has bashed the baddies it’s now time to feel the power of his punch. You can increase the “depth” feature to 20 (maximum) for maximum 3D effect.  For the dialogues you could do 3D sound zooming. It’s a lot of power in your hands in terms of conversion to 3D.

Viewing Real 3D movies
The real power of this TV is in viewing content made in 3D. The punch comes right at you. The 3D sound zooming adds an extra dimension to sound. The voice echoes, comes from an unknown dimension, as if this was all there was.

Smart TV
The Smart TV in this is great. The remote is gesture based and simple. The high points are pointing, gesture & wheeling within the remote.  Another good feature is the Intel’s WiDi inbuilt in the TV which allows wireless display of HDMI content. Then there are the standard features which are in most Smart TV’s web browser, panels, home dashboard and WiFi.

Pricing
The pricing starts from Rs.40,000 and goes up to Rs.7 lakhs. 72 inches is magnificently huge for a TV screen especially of this type. The price tag is even more magnificent at over Rs.7 lacs for this 72 inches screen. Having said that, instead of spending lesser amount on building a projection system this might be a better buy.

One thing is for sure LG Cinema 3D Smart TV maybe well be the defining point in the way we view 3D content at home.

The 55LM8600 from LG is so smart that if it was human, it could’ve easily competed with Einstein’s intellect. It is a new generation Flat Panel that needs no heavy-duty instructions and gives you no pain in setting it up. It is a deity for gamers who understand its standing and a total delight for avid movie watchers.

The concept of ‘Better Getting Best’ gained a lot of attention in this year’s CES. Particularly in the television sector, the trend of smart TVs getting smarter and exactly what needs to be worked upon to achieve it was the most discussed topic. While each television manufacturer presented their own ideas, LG has turned out to be the first television brand to bring the solutions to the Indian shores. Here is an exclusive review of the 55LM8600 from their latest range of Cinema 3D TVs. Considering how well theirCinema3D TVs faired in 2011, our expectations were sky-rocketing.

OUT OF THE BOX

The TV had a scintillating effect when we placed it in our studio. Its been almost half a decade since LG’s proactive participation in the flat panel market here in the country, and it is for the first time that we’ve seen so much flamboyance in any of their flat panels. There have been the Scarlets and the Jazzs that had rare spurts of flashiness, but the new 55LM8600 bears a strong fashion statement that we haven’t seen with any LG TV. Two things that caught our attention were the panel stand and the seamless bezel-less frame. The metal ribbon stand is very contemporary in approach, making the TV look as if it is suspended in mid-air. Now we have reviewed monitors with killer looks but getting a 55-incher to appear like this is a Herculean task that LG has managed to pull off quite well. Also, we have seen frameless TVs, but the seamless no-bezel design came as a pleasant surprise to us. We couldn’t wait to experience the picture on the screen.

TECHNOLOGY

We asked LG what’s special about this new range of TVs, and they answered with a big 3D logo. Well, we were not surprised with that. After all, their FPR 3D technology has managed to bag the recognition  of the best 3D technology in the consumer segment. And this is where we would like to re instate the ‘Better Getting Best’ concept. For starters, they have come up with a few amendments in2D to 3D conversion, promising better experience devoid of any aberrations and anomalies in terms of edge enhancement. There is this new ‘Dual Play’ mode that will beef great interest to the avid gamers. This feature will come in handy if you enjoy competitive gaming. It takes inspiration from the ‘split screen’ mode seen in many games, where two gamers can see their corresponding view-points on the same screen. The problem with this type of multi-player mode is that due to the split screen, both the gamers get only half of the total screen size as their gaming area. But with LG’s Dual Play mode, every gamer gets the entire screen for his own viewpoint. Fun, isn’t it? Furthermore, they have increased the control that one get son the 3D picture, for instance, the depth of the 3D images, image shifted. This feature will be extremely useful when you are converting2D to 3D and for tweaking the converted 3D picture to your liking. So much for the 3D world, but that’s not the end of what the new LG TV has to offer. The TV also excels interims of connectivity with ample options for I/O and an elaborate USB support as well. An interesting feature is the onboard Wi-fi connectivity. Yes, we do know that there are thousands of TVs with onboard Wi-fi, but LG has gone a step ahead to exploit this feature and not just use it for browsing the internet. With onboard Wi-fi, they have the SmartShare feature to connect your PC, mobile phone or tablet PCs directly to the TV and share content off-the-fly. For example, on PCs you just have to create a shared folder using the installation CD that comes with the TV and start sharing any files that you wish to see or hear on TV to the folder by just copying it to the folder. They have also packed in support for office files and PDFs as well. All the other features from last year’s Cinema 3D TVs from LG are retained in the 55LM8600 such as exhaustive control on the picture quality with a highly intuitive and suggestive user interface.

REMOTE CONTROL

Just like the earlier versions of the Cinema3D TV, the LM8600also comes with an option of two remotes. First is the regular remote almost filled to the brim with all sorts of colorful buttons. Though densely populated, the remote is very easy to get along with and also comes in handy with the elaborate GUI of the TV. The second option is of the motion sensor remote (similar to the Microsoft Kinect for Xbox or the PlayStation Move forPlayStaion3). This houses only a handful of buttons, namely for 3D, apps, volume and power. But here LG has given a track pad and jog dial on the remote. If not for these two features on the remote, you would be struggling to get accustomed to the functioning and the movement of the remote on the screen.

There is not much done in the2D video section, and we did not expect a great deal of difference in the already flawless picture quality of the Cinema3D TVs from LG. The frameless design does provide you with an experience similar to that of a projector only that you can see the boundaries. Nonetheless, the experience is much better than watching your movies on a TV with a 1” thick frame. As we sampled highly demanding Blu-rays such as ‘Thor’, ‘The Dark Knight’ and ‘Captain America’, the LG TV presented us with possibly the best video playback that you can get on any flat panel television currently available. Since all the above-mentioned Blu-rays are action-heavy, they bear all the pre-requisites (colour saturation, black levels, sharpness and motion) to test a flat panel for its optimum performance. And the 55LM8600was all game with its crisp sharpness, deep black levels, utmost colour saturation and swift handing of motion. And you also have the ISF presets that make life easy by calibrating the TV off-the-fly according to the ISF standards. We did find a slight trace of light leakage off the LED lined up on the edge of the TV. This was particularly seen in very dark scenes like the climax of ‘The Dark Knight’ affecting the detail in the black levels. This can be resolved to an extent by using a tweak for the black levels and choosing between two points—low (gets the black levels really deep) and high (reduces a contrast by a couple of notches by putting up a slight white cast on the screen).The next task was to check for the 3D picture quality, and unlike last year, this time we had almost two dozen 3D Blu-ray discs lying in the studio. And once again FPR3D technology proved it’s worth as the most suitable and convenient3D technology available in the market. Be it games, animation or even motion pictures, the playback for 3D was simply the best that we have seen. The TV not only tackles regular issues of 3D picture playback like low brightness, dizziness or headache caused by the glasses (more prevalent inactive shutter glasses) or even viewing angle, but manages to put up highly effective 3D performance.

The vb  frameless design also played big role here in order to reduce the effect of constrained vision by providing a more immersive and engaging experience. The only drawback was that of the vertical viewing angle (also seen in earlier versions of the FPR 3D TVs from LG). So, if you wish to mount the55LM8600 on the wall, take care that you don’t mount the TV in such a way that the vertical viewing angle comes to more than 50 to 60degrees. If it is more than this range, you won’t be able to enjoy the 3Dexperience to the fullest as it affects picture sharpness and you easily see two different images forming the3D images. The 2D to 3D conversion is convincing but we did notice slight discrepancies in scenes with fast motion sequences. In ‘Thor’, every time the Bifrost started to revolve around itself or even in ‘Green Lantern’ when Hal Jordon (played by Ryan Reynolds) made his super-fast trips to some other planets, the TV seemed to lose its hold on the 3D rendition as it lost the sync for a couple of seconds. But this took place only for a few seconds as once the picture comes back to normal pace, the TV was once again in all its 3D glory. The Dual Play is an interesting feature and LG has incorporated some innovative reverse engineering. Picking up on how 3D technology works, they have devised a way where two different gamers can simultaneously look at two different images on the same screen. As it turns out, you need special Dual Play glasses for this. And the best part is that for the 55LM8600, a pair of Dual Play glasses is included in the package along with four normal FPR 3Dglasses. For some other models, you can avail the glasses at an extra cost. But considering the low cost of FPR 3D glasses, we think that this investment is absolutely worth it for the kind of results that it gives. Speaking about the SmartShare feature, a peculiar problem with such features is the setup procedure which gets painstaking and tedious, but in 55LM8600 LG has provided a simple step-by-step guide to the users on how to hook up their phones and PCs with the TV. It does not take more than a couple of minutes to complete the entire procedure and your TV becomes an entertainment hub. Once connected, you can also use the TV as a second screen without any wire using the SmartShare feature. The only care that you have to take is to have both the devices connected to the same Wi-fi network. Now that’s a little more than smart!

How Dual Play Works?

While viewing a 3D film with FPR 3D glasses, users are already receiving two different images that are simultaneously being displayed on a television or movie screen. Each of these two images are polarized using a special filter, and this filter orients each image’s light waves in a specific direction. All this takes place on the screen itself. As for the glasses, the two lenses allow light waves to enter only if they’re oriented in the same direction as each lens’ polarised filter. For example, waves in plane X for the left eyeball and waves in plane Y for the right eyeball. When the brain processes the two different images coming in at the same time, the viewers perceive depth that isn’t actually there, and that’s 3D for us. LG’s Dual Play technology uses this same feature but with a twist. In the Dual Playglasses they have popped out the lenses on two polarised glasses and exchanged them to create matched pairs. One Dual Play glass contains the same lenses for both the eyeballs. So when a gamer wears them, he loses the ability to create a three-dimensional image, as it would have otherwise done. Instead both the eyeballs will now receive light waves that have been oriented in a single direction. In other words, a person gets picture A and cannot see picture B, while the vice-versa takes place with their competitor in the game.

(by Cyber media)

The CINEMA SCREEN Design translates the latest advances in LG’s Flat Panel TV technology into an aesthetically superior form. The Bezel that surrounds the new CINEMA 3D Smart TVs has been slimmed down to negligible levels (1 mm), creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

“Technology and design are key factors behind LG Home Entertainment products. With our 2012 CINEMA 3D Smart TV line-up, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design”, Soon Kwon, MD LGEIL said.

Talking about targets Soon Kwon added, “With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies to hit Indian Cinemas hall, 3D entertainment is set to explode in India at a steady growth of 500%.  We are targeting business worth Rs. 1000 crore from 3D TVs and aim to consolidate our position in the Flat Panel TV segment with 30% market share.  To ensure the numbers we have an aggressive marketing strategy with a target investment of Rs.100 crore in Flagship product communication. This will be accompanied by experiential marketing campaigns”.

The new range of CINEMA 3D Smart TVs are accompanied by new CINEMA 3D glasses for 2012. Presented in four elegant series, the new glasses are 20% lighter than the previous ones, which were already the lightest in the industry, thus increasing comfort of users to watch countless 3D content for hours at a stretch.

Gamers will no doubt welcome the inclusion of Dual Play feature. For, it includes special glasses which allow two players see only their perspectives simultaneously on the full screen at once without having to split the screen.  This elevates the gaming experience a full notch up, truly an encounter of the first kind.

Immersive 3D experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D Sound Zooming generates 3D sound that is synchronized with the displayed 3D content, allowing users to not only see, but also hear in 3D.  The TV also boasts of innovations like Intel’s WiDi (Wireless Display) technology that enables easy and fast connection between TVs and PCs without requiring any internet, wires or wireless network.

The new CINEMA 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

One of biggest hits in 2011, LG’s Magic Motion Remote Control, is even more magical this year. With 3 enhanced modes – Pointing, Gesture & Wheel – it allows users to easily control their Smart TVs.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 SKU’s from 32 inches to 72 inches in the price range of Rs. 55,000 to Rs. 7,00,000. The new series will hit the Indian market from May ’12 onwards.

(techlivez.com)

Yesterday, at a press conference in New Delhi, LG India unveiled the new game changing Cinema Screen display that is just 1MM thin and has 3D capabilities, Cinema Screen Smart TV is highly optimized for 3D viewing with enhanced 3D Depth control, it extracts the ‘depth map’ of 3D source and adjusts it for breathtaking 3D. Another awesome feature was integrated Dual Play FPR technology where two players can play multiplayer games simultaneously without splitting the screen, each player will see their respective full screen, its like two players playing on two screens.

Dual Play uses LG FPR Technology which is not available with any other company at this time. It uses Cinema 3D TV and polarized glasses to work its magic. We were demoed using XBox racing game Forza 3, instead of split screen you can now get full screen for each player. The 3D experience of this TV was amazing unlike anything that I have seen before.

LM9500 LG Cinema 3D TV Features:

• Dual Core Processor
• 72 Inch Display
• Slimmed 3DTV IPS Display
• Intel Wi-Di , Wireless Display tech – connect Laptop, PCs to TV directly
• Dual Play Technology – FPR
• 2D to 3D conversion
• Gesture Control Remote
• Smart TV: Allows you to browse Internet and supports apps via lgappstv.com
• Priced at Rs 7,00,000

Mr. Soon Kwon, MD LGEIL said “Technology and design are key factors behind LG Home Entertainment products. With our 2012 CINEMA 3D Smart TV line-up, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design.”

The CINEMA SCREEN Design translates the latest advances in LG’s Flat Panel TV technology into an aesthetically superior form. The Bezel that surrounds the new CINEMA 3D Smart TVs has been slimmed down to negligible levels (1 mm), creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

Talking about targets Mr. Soon Kwon added, “With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies to hit Indian Cinemas hall, 3D entertainment is set to explode in India at a steady growth of 500%.  We are targeting business worth Rs. 1000 crore from 3D TVs and aim to consolidate our position in the Flat Panel TV segment with 30% market share.  To ensure the numbers we have an aggressive marketing strategy with a target investment of Rs.100 crore in Flagship product communication. This will be accompanied by experiential marketing campaigns.”

Mr. Soon Kwon, MD LGEIL with the LG Cinema 3D Smart TV

The new range of CINEMA 3D Smart TVs are accompanied by new CINEMA 3D glasses for 2012. Presented in four elegant series, the new glasses are 20% lighter than the previous ones, which were already the lightest in the industry, thus increasing comfort of users to watch countless 3D content for hours at a stretch.

Gamers will no doubt welcome the inclusion of Dual Play feature. For, it includes special glasses which allow two players see only their perspectives simultaneously on the full screen at once without having to split the screen.  This elevates the gaming experience a full notch up, truly an encounter of the first kind.

Immersive 3D experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D Sound Zooming generates 3D sound that is synchronized with the displayed 3D content, allowing users to not only see, but also hear in 3D.  The TV also boasts of innovations like Intel’s WiDi (Wireless Display) technology that enables easy and fast connection between TVs and PCs without requiring any internet, wires or wireless network.

As always, the new CINEMA 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

One of biggest hits in 2011, LG’s Magic Motion Remote Control, is even more magical this year. With 3 enhanced modes – Pointing, Gesture & Wheel – it allows users to easily control their Smart TVs.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 SKU’s from 32 inches to 72 inches in the price range of Rs. 55,000/- to Rs. 7,00,000/-. The new series hits the Indian market from May’12 onwards.

The Cinema Screen 3D Smart TV range is available in 5 series (LM8600, LM7600, LM6700, LM6690 & LM6400) in screen size of 32’’, 42’’, 47’’ and 55’’.

(techvorm.com)

Leading Home Entertainment Brand of Country, LG Electronics India today announced in New Delhi the launch of its latest series of Cinema 3D Smart TVs incorporating Cinema Screen design and large screen size 3D TV’s. These TVs are appropriately called Cinema Screen Designed TVs because they give true cinematic experience while watching on them. These TVs are masterpieces as they have been designed with professional skill and art. These masterpieces are novel in many ways and are to be seen to be believed.

LG has taken significant steps forward to upgrade series of 3D features in their new devices. The Bezel that surrounds the new Cinema 3D Smart TVs has been slimmed down to negligible level -1mm- creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

The new range of Cinema 3D Smart TVs are accompanied by new Cinema 3D glasses for 2012. I have personally worn these glasses to see many models on display in Hotel Taj Palace, and these glasses are 20% lighter than the previous ones, thus increasing the comfort of users to watch countless 3D content for hours at a stretch.

Gamers will certainly like Dual Play features, which is unparalleled in this industry. It includes special viewing glasses which allows two players to see only their perspectives simultaneously on the full screen at once without having to split the screen. This elevates the gaming experience to very higher level and truly an unique experience.

3D imaging experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D sound zooming generates 3D sound that is synchronised with the displayed 3D content, allowing users to not only see, but also hear in 3D!

The TVs also boast of innovations like Intel’s Wireless Display technology that enables easy and fast connection between TVs and PCs without requiring any internet,wires or wireless network.

Cinema 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

LG is very optimistic about opportunities in 3D segment of TVs and is eyeing majority market share in India. With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies like Dhoom 3, Raaz 2 etc. to hit Indian cinema halls, 3D entertainment is set to explode in India at a steady growth of 500%. One 3D TV  channel is also expected to come into being in 2013. LG is targeting business worth Rs. 1000 crore from 3D Tvs and will be spending Rs. 100 crore in marketing campaigns.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu Ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 variants from 32″ inches to 72″ inches in the price range of Rs. 55,000 to Rs. 7,00,000. These models will be available in India from this month onwards.

(From Gadget & Gizmos)

LG has expanded its smart TV range with a new array of 3D Cinema televisions, among them the world’s thinnest bezel smart TVs and a 72-inch giant that is the largest in the Indian market.

Soon Kwon, MD LG Electronics India, said the new design features many upgrades on the 3D Cinema TVs launched earlier. The company hopes to consolidate its space in the segment, and is eyeing a 30 per cent share of the Rs 1,000-crore market in India.

Kwon believes the London Olympics, which will be telecast in 3D as well, will be a big push for the third dimension in television. Moreover, the trend of launching movies in 3D is expected to spillover to Bollywood this year.

The new televisions will feature cutting edge features like Dual Play, which allows two gamers to get their own 3D perspective of the game. LG is also introducing 3D sound zooming, which adds another dimension to the audio while watching 3D movies. Plus, the new magic motion remote control on the units will pointing, gesture and wheel controls.

Then, in an industry first, LG has reduced the thickness of the bezel to just 1mm, giving its new screens an edge-to-edge feel. The design, which was a show-stopper at the Consumer Electronics Show this year, will be featured in the new TVs.

Viewers will also be able to control 3D depth as well as cover 2D content with the new TVs. LG’s new app hub will also have 3D content which can downloaded to the TV.

The new series of 23 TVs will be available in stores from this month with prices starting at Rs 55,000 for the 32-inch Cinema 3D smart TV. The 72-inch TV, the largest in the market at present, will cost Rs 7 lakh.

Well, we can’t speak for every single customer, but we’re definitely glad to count PCWorld in our corner! PCWorld is easily one of the best known tech publications around, delivering highly regarded expert advice on the latest cutting-edge technology. It is available in 50+ countries. After choosing two LG CINEMA 3D Smart TV models at the top of its list of 5 favorite HDTVs for 3D viewing (#1 and #3), they also picked the LG Smart TV platform as their favorite in comparisons. Read more on PCWorld’s favorite 3D TVs here.

Most major TV makers offer Smart TV functions on top of TV products. But there’s a reason why the LG CINEMA 3D Smart TV platform performs so well in the tests and was chosen #1 by the tech gurus at PCWorld.

Put simply: the experience.

Here’s how PCWorld put it: “The LG Smart TV platform offers the best overall Internet experience.” We fully agree, and would add that the ease and comfort of the Magic Motion Remote Control makes it even better, especially with its simple point and click controls that make accessing Smart TV services on a LG CINEMA 3D Smart TV so much more pleasant.

 See how smart LG CINEMA 3D Smart TVs can be

PCWorld also found typing easier on the Magic Motion Remote Control as compared to conventional TV remote controls. And for people who really want a keyboard, we made a free easy QWERTY keyboard application for your iOS and Android device, which also makes it great for surfing the web.

We’ll gladly take the compliments! So, if you’re in the market for a new TV, an LG CINEMA 3D Smart TV should be on top of your list to try out.

Also, don’t forget that LG also offers a set-top box called Smart TV Upgrader that also provides the full smart TV experience when connected to your existing TVs at home! Read the original PCWorld article here.

1.   Lotte World Ice Rink in Seoul, Korea

Korea is well known for its games and world champion gamers. So when LG took an entire ice rink as the venue for the CINEMA 3D Game Festival, literally tens of thousands of gamers and non-gamers alike flocked to the 2-day event. The venue turned into a stage with massive 3D screen and it was packed with the latest LG CINEMA 3D TVs, LG 3D Monitors, 3D X-NOTE notebook computers, Optimus 3D smartphones, LG CINEMA 3D Projectors and more. The full line-ups of LG’s 3D gadgets were used to enjoy all different kinds of games such as Blizzard’s renowned StarCraft II: Wings of Liberty, X-Box 360 Kinect console games, and wildly popular Korean online RPG game Lineage II.

The venue was packed with people (Left) with performances by Girls’ Generation (Right) and other K-Pop stars

Some of the hottest Korean celebrities showed up at the event, including an appearance by the beautiful actress Shin Min-a (also the model for LG X-Note computer ads), and performances by K-Pop mega group “Girls’ Generation.” Naturally, gamers went wild. Read more on the event here.

2.   Gamescom 2011 in Cologne, Germany

Gamescom is the world’s largest trade fair and event for games and entertainment in Germany. It’s held every year and, this year, LG brought its CINEMA 3D Game Festival there. Over 10,000 visitors took time to drop by the LG booth at the event to experience amazing 3D gaming on LG’s 3D devices and to get a taste of LG’s CINEMA 3D total solution.

 Can you guess who’s winning? 

3.   Mega Khimki in Moscow, Russia

In Russia, the event was held in Mega Khimki, one of the largest shopping malls in Moscow. A 370-inch 3D screen broadcasted living gaming footages of several local celebrity gamers, and other performances were also shown in 3D on the big screen for everyone to enjoy. Over 70,000 people crowded the venue to experience the world of 3D gaming presented by LG.

 Lots of fun for all different ages (Left) and 3D performances by Russian celebrities (Right) 

4.   Dubai in the Middle East

The LG CINEMA 3D Game Festival in Dubai is not a one-time event like others. This one’s a little special. And the reason we say “is” is because it’s still on going right now! LG has set up 3D gaming equipment (CINEMA 3D TVs, CINEMA 3D Projectors, and more) at what’s called Living Rooms Video Games Cafes and is holding 3D game tournaments there until the end of this year. Contests are held on a weekly and monthly basis to seek the best of the best and the winners will face each other in a Mega Championship finale next year. Small and big prizes from T-shirts to CINEMA 3D TVs have been given out to winners.

Weekly winners at the LG Hall of Fame

 5.   BlizzCon in Anaheim, USA

Most recently, LG CINEMA 3D Game Festival made its way into BlizzCon, hosted by Blizzard Entertainment, the makers of Warcraft, Diablo and of course, the StarCraft Series. The event was held in Anaheim, California. LG showed off its full line-ups of 3D products. Gamers from all over the world at the event could experience the cutting edge 3D technology through all the different products.

People were literally at the edge of their seats watching games on LG’s massive 3D display 

A new expansion to StarCraft II named Heart of the Swarm was announced at the convention, and it looked amazing when displayed on LG CINEMA 3D monitors, especially the D2342P model which was perfect for viewing dynamic game sceneries.

Gamers blown away by the games on LG 3D monitors 

Some gamers were completely immersed in their games on CINEMA 3D monitors while others were literally on the edge of their seats while viewing game contests through LG’s 3D glasses. When you see the event, there’s no doubt about LG’s leadership in 3D technology and 3D gaming. Countless visitors had a blast as well.

The 3D Game Festival Continues to Conquer the World of 3D Gaming

LG has set out to dominate the world of 3D gaming with the Global LG CINEMA 3D Game Festival. From participation in major gaming events to holding various game events all over world, it has gamers jumping out of their seats. Aside from the ones that we’ve mentioned above, the Game Festival has also been held in Canada, China, and Brazil among others. And it will be held in many other countries by the end of the year. So keep an eye out wherever you are. If you’re lucky the LG CINEMA 3D Game Festival may be coming to your country!

Hong Kong: A Leon Lai Love Affair with LG CINEMA 3D TV
Not everyone knows what Cantopop is, let alone Cantopop’s 4 Heavenly Kings. But Leon Lai is one of them and he dropped by the event in HK. Well, he didn’t exactly just drop by. In fact, he made a grand appearance and was there to show a brand new 3D video for his latest single, “See You Later.”

The 3D music video was a first, and it was the result of a great collaboration between LG Electronics and one of Hong Kong’s most innovative and successful record labels, aMusic, who worked for 9 months to combine the faces together with slick animations of the bodies. The innovative video caught a lot of attention, so much so that Leon Lai is now one of our biggest fans.

“LG CINEMA 3D quality is impressive. I want one!” – Leon Lai

LG Electronics is planning to release the music video on 3D Blu-ray in the market soon. The title will be shown exclusively on LG CINEMA 3D TVs in stores, and customers will be given a free copy.

Russia: A Passport to the Third Dimension
Watching 3D TV can feel like being transported to another world. In Russia, that “other world” happened to be a very exclusive launch party that required a special passport for entry, which we dutifully supplied to all our guests. It was just like crossing the border, with “immigration” officials waiting to stamp the passports.

Entering a new 3D TV world with our passport to the LG CINEMA 3D TV Russia Launch

Once inside, guests were treated to a world of high technology and fun. First up was the I-Bar, where cocktails were mixed with the latest LG touch screens. We also set up an I-Wall that took up an entire side of the reception area. It gave guests a chance to get up-close-and-personal with rich multimedia content, everything from music to TV programs. Headline performances from top stars like Baneros and Janna Friske got everyone up and moving.

‘Drumcat’, the world only female percussion group was invited for powerful drum performance

Brazil: Former President Lula da Silva Pays a Visit
If you want to have a passionate launch party, is there a better place to do it than Brazil? The Transamerica Expo Center played host for our party and we were honored and privileged to have as a guest none other than the former president of the country, Lula da Silva. He is still very popular and, as we saw first-hand, still so very passionate. It was the first time for him to take part in a corporate event since stepping down last year so it was very meaningful to have him there with us.

 Former president Lula da Silva enjoys the superb picture quality of LG CINEMA 3D TV

 “Tá bom!” Mr. Lula da Silva signals his approval of LG CINEMA 3D TV’s outstanding 3D picture quality.

The former president talked about the cutting-edge power of LG CINEMA 3D TV technology and, ever the diplomat, also expressed his hope to see LG Electronics continue to contribute to the development of Brazil’s bright future.

United States: Diving into March Madness
Brazil isn’t the only place full of passion. In the United States, few annual events generate more passion than college basketball’s March Madness. It’s one of the top sporting events all year, attracting roughly 40 million viewers and participants from across the country. For these passionate basketball fans and their families, LG Electronics put together a variety of great events to enjoy at the venue.

This past year, the championship match was held at Houston’s Reliant Stadium. Nearby, at the George R. Brown Convention Center, the NCAA also put on its highly regarded fan festival. LG Electronics was in both places, with two CINEMA 3D TV Booths and a lot of fun family events. This “Tip-off Tailgate” event was held at the booth, inviting customers to pick their favorite 3D technology, with 3 of 4 participants selecting CINEMA 3D’s FPR 3D technology over conventional 3D technology. A sweepstakes giving away CINEMA 3D TVs was also held for the participants. Over the course of 3 days, more than 2,300 people participated in the pre-game events.

Korea: A 3D Battle in the Stars
Korea is a virtual Mecca for gamers. What other country has its own professional computer gaming league? So it made perfect sense to do our launch event in our home market in concert with a game event. Hence the genesis of the LG CINEMA 3D Game Festival. For the first time ever in Korea, gamers could duke it out in 3D among the stars!

 Hardcore gamers locked in on a 3D game of Star Craft II

Ever been to an indoor event where hundreds of people are all staring at computer screens all decked out in 3D glasses? That was the atmosphere at LG CINEMA 3D Game Festival event. The entire venue was powered by LG 3D Notebooks and LG CINEMA 3D TVs and, with everyone playing in the Star Craft 3D Game League, like a real battlefield, with all the top players from the league going head-to-head.

 And it wasn’t just computer games. We also had singers perform in 3D at the event. They were on one stage but we captured them with a 3D camera and broadcast it around the venue in real time on LG CINEMA 3D TVs. Hundreds of fans took part and got to witness something very special.

LG CINEMA 3D TV launch events have been held around the world and these were just a few of the highlights. We’ve also been in Indonesia, Australia, Vietnam, India, Thailand, Singapore, Malaysia, the Philippines and New Zealand. At each event, we’ve met so many wonderful people and everyone has been amazed and fascinated by the power of 3D technology.

And it’s a safe bet that LG CINEMA 3D TV technology has more in store for us. Come by any time and we’ll keep you posted on what’s coming up next!

Stack it next to a remote with a million buttons and you’ll see what we mean. The reality is that less is more. In fact, with just 7 buttons, the Magic Motion Remote Control makes controlling your TV a breeze. No more squinting down to figure out which buttons to press. No more puzzling over functions. It’s so intuitive.

And the Magic Motion Remote Control has plenty of options, like being able to adjust the sensitivity and speed of the cursor, just like you would with your PC mouse.

The menus on your CINEMA 3D TV make your Magic Motion Remote Control even easier to use!

Follow the quick steps below and in just a few quick points and clicks you’ll be well on the way to enjoying a much better experience with your TV.

1. Locate the Enter/Home button on your Magic Motion Remote Control. It’s right in the center of the device, so you should have no trouble finding it. Press it once and the device should turn on and a pointer will show on your TV screen. (An indicator at the top of your remote will light up as shown in the image below.)

2. Press the Enter/Home button again and you will be taken to the Home menu screen, where you can access your TV settings and Smart TV functions. Then, move your pointer over to the quick menu icon as shown on the image (left) and hit Enter/Home again.

3. Here you will be given an on-screen button named POINTER. Just move your pointer over it and click enter again.

That’s it.

Now you can access all the different menus for changing your settings for the Magic Motion Remote Control.

Speed: Adjust the speed of your pointer, making it faster or slower.

Shape: If you don’t like the default shape, you can change it here.

Size: If you’re having trouble seeing the pointer, or if you think it’s too big, you can adjust it here.

Alignment: If this option is turned on, it will help you locate the pointer on your screen when you can find it. Simply shake your Magic Motion Remote Control left to right, and the pointer will automatically relocate itself to the center of the screen! Cool.

Depending on the CINEMA 3D Smart TV model that you have, the language and the process may be slightly different but all CINEMA 3D Smart TVs have the same basic options. It’s really very easy. Just hit the Enter/Home button on you remote and locate your settings. Everything else is straightforward!

The 3 dimensional effect is created by two separate images that need to be put together. The glasses help us do that. If you’ve ever been to a 3D movie, it’s basically the same at home.

The price difference has to do with the fact that different manufacturers use different technology. The two main ones are active shutter-type glasses and the Film Patterned Retarder-type (FPR) glasses. Active shutter-types require batteries to receive images from the TV, and the left and right lenses have to turn on and off at a very high rate. These can cost as much as $200.

LG CINEMA 3D glasses are FPR and are so much lighter than conventional active shutter type glasses!

FPR-type glasses are what you get in the movie theater, expect a lot cooler. They are thinner, lighter, don’t need to charged, and they feel great to wear. They have a much wider viewing angle and are remarkably affordable. Read more on the comparison between active and FPR-type 3D glasses here.

2. Isn’t 3D harmful for my eyes, and doesn’t it cause headaches?

Some users complain about nausea, dizziness and eye fatigue when watching 3D. Much of this phenomenon is closely related to the “crosstalk” and “flicker,” two phenomena associated with active shutter glasses. It has to do with the rapid pattern shift from side to side and between black and the main image. Watching 3D over an extended period on active shutters can get stressful for the eyes, causing the symptoms mentioned above.

FPR type glasses don’t show flickering or cross talk. They’re easy on the eyes and can be viewed for a long time without affecting your vision. As a matter of fact, LEXUM eye clinic, a well known institution in Europehas proven by testing LG CINEMA 3D TVs, that FPR-type 3D TVs are harmless to our eyes. Read more on it here.

3. Is there really a lot of 3D content to watch?

In a word, Yes. Many consumers ask about this. After all, there’s no point of buying a new type of TV if there isn’t much to watch right?

So we created something we call the “Limitless 3D” experience. With an LG CINEMA 3D Smart TV, you’ll never worry about not having 3D content to watch.

The Smart TV menu provides a wealth of 3D content on demand, from 3D movies, exclusive music videos and concerts. You can also convert your 2D content into 3D with LG’s outstanding 2D to 3D conversion technology, which makes otherwise dull motion pictures into vibrant 3D images. You can read more on the 3D content on LG CINEMA 3D Smart TVs here.

Nothing really prepares you for all those ambient sounds floating around behind you—the people talking in the coffee shop just off the screen to the right or the sound of a motorcycle zooming by you on the screen to the left. First-timers often catch themselves physically turning to see if it really did just drive by.

We’ve gotten so used to the unidirectional sound coming from our TV sets over the years that we just don’t know what to expect when we hear it for the first time. Even some of the newest TV models boasting great sound can’t compete with a 5-speaker home theater system. Many of them pump out some pretty big wattage. But the depth of sound on a home theater system is something else again. It expands the field of sound and immerses you into it, as opposed to having it come straight at you from the front.

For movie aficionados, there’s really no substitute if you want to recreate theater effects at home. And for sports fans, a home theater system really can put you at the center of the action. Imagine sitting in your living room watching a baseball game and, suddenly, a heckler yells something at the pitcher from directly behind you. After you realize that the guy is not in fact in your living room, you’ll catch your breath and marvel at how truly advanced sound has become. It’s amazing.

Well, LG just created something new to take your breath away: the LG CINEMA 3D SOUND Blu-ray™ Home Theater HX906TX.

The difference starts with the fact that it’s a 9.1 speaker system. On the tallboy speakers you see above, LG placed four upright 3D speakers which pump sound upward. By filling the sound field above the listeners’ heads, it’s like installing four height channel speakers, as they’re known to industry professionals, on the upper wall. This is possible because the 360° reflector inside the upright 3D speakers disseminates sound evenly to the entire room, letting the sound shower down on the listeners.

Now imagine the sound.

By creating a new dimension in sound coming from above, instead of just coming at you from your left, right, or behind, it truly envelops you as the sounds transport you to the scene.

On a standard home theater system, the sound of a helicopter might be recreated off to the side or with a back speaker. But with the new 3D sound, the sound actually rushes over your head as the helicopter does on the screen. You can be forgiven for ducking because it really is that dramatic. And as anyone who’s seen a 3D movie before knows, the ducking is half the fun!

All this is made possible by LG’s unique DSP technology, which includes Sound Field expansion and 3D Sound Analyzer. While Sound Field expansion allows listeners to enjoy high quality 360 degree sound no matter where they are in the room, the 3D Sound Analyzer analyzes the complex layers of sound to bring even the smallest details to life.

We tested it out recently in Moscow with some top sound journalists and they were blown away. Alexsey Korneev, editor for top AV magazine STUFF, writes, “Home Theater? No, this is more than just a device. LG created an entertainment-cultural complex with IMAX cinema, dance floor, computer club, and also exhibition of best designer solutions.”

 The beautifully designed speakers are a perfect fit with any interior

On top of the sound, the new CINEMA 3D SOUND Blu-ray™ Home Theater looks great and acts even smarter. The design incorporates a premium cubic look with a metallic silver hairline.

It also works intelligently and conveniently to provide outstanding Smart TV functions, including a wide array of premium content and apps. If you have an iPod or iPhone, you can simply cradle it to enjoy your own playlists and you can even download an app that converts your smartphone into a remote for your Home Theater. It also supports a more convenient method of sharing of all your media, including movies, pictures and music, via DNLA and Wi-Fi Direct™.

Eye-popping, jaw-dropping sound, because 3D is more than just a visual thing and your ears want in on the action. But don’t just take our word for it. Why not head to the store and hear the difference yourself. We’re sure you’ll catch it in the first split-second.

And that’s exactly why companies like LG are working hard to develop 3D sound technology. You’ve heard about 3D images but not sure what 3D sound is, right? Keep reading to find out what 3D sound is all about and why it’s really turning heads.

Just for a second, think about why we have those great sound experiences when we’re at the movie theater. When you’re watching an action movie, for example, you can literally hear bullets whizzing past your ear, individual raindrops hitting the roof overhead, or even the faintest of whispers off to the side. The auditory effect in concert halls and opera houses can be even stronger. Why?

In fact, these spaces are specifically engineered to deliver the ultimate sound experiences to the audience, with carefully crafted acoustics prepared to bounce the sound in precisely the right directions to amplify and qualify it. These sounds travel across the entire hall, allowing the people to experience rich music coming from all different directions, whether at ear level, or from above their heads.

At home, it’s difficult for a TV to compete with the experience of a movie theater or live concert hall because if you’ve only got two speakers, all those individual sounds are mashed together and sent out in the same direction. You also don’t have the unique ambiance of the theater delivered by those wonderful acoustics.

In an opera house, if everything is quiet, you really can hear if a pin drops.

Home theater systems make a great start at recreating this experience at home, especially because they begin with multiple channels. Ten years ago, 2.1 channels were common, giving you two speakers and a sub-woofer for the extra bass. Now, 5.1 channel systems are becoming common, and even 7.1 channel systems are appearing. As sound recording technology improves, the ability to deliver true 3D sound to consumers at home is here.

Are you getting a better idea of what 3D sound is? Sound is already three dimensional and even people with 5.1 channel home theaters appreciate its great surround sound effect. But, as outstanding as they are, 5.1 channel systems can’t deliver sound coming from over the top and this is precisely why LG has developed the truly innovative 3D home theater system, to fill out those upper levels of sound.

LG Home theaters range from 2.1 to 5.1 channels, and all the way up to 9.1 speaker 3D SOUND systems

LG’s cutting edge CINEMA 3D SOUND Home Theater System takes the major advances of all-in-one multichannel systems and pushes them to a higher level, literally. Using truly innovative technologies such as LG’s Sound Field Expansion and 3D Sound Analyzer, the system takes the home out of the home theater, and take you directly to the middle of the scene. It works with a special 3D reflector in the four upright 3D speakers, much like the reflector system in opera houses and concert halls. This reflector bounces the sound upwards in multiple directions to create a dome of sound that fully envelopes you.

Now, instead of just hearing sound coming straight at you or even from behind as with conventional home theater systems, the CINEMA 3D SOUND Home Theater System also drives the sound from multiple angles overhead. It creates a new dimension of sound coming from above.

We’ll be covering more about LG’s CINEMA 3D SOUND Home Theater System in the next post, and you won’t be disappointed. You have to see…er… hear it to believe it.

Alright, so you’ve gotten yourself a beautiful new LG CINEMA 3D Smart TV. You’re just minutes away from enjoying great 3D content. We understand your excitement. But before you dive right in and start powering things up, take a moment and know your ports. It’ll make your set-up easier and you’ll probably pick up a few tidbits on how to make the most of your TV. We say “probably” because our engineers have packed plenty of ideas in these units.

Let’s take a look at the ports.

That’s a lot of ports! Your CINEMA 3D Smart TV may not have an identical layout, but it will most likely have a similar configuration.

Now let’s get into what some of these ports can do for you.

HDMI Port

A good example is the HDMI Port and also a great place to start. Who besides gamers even knew what an HDMI was a few years ago? Well, thankfully today there are so many digital peripherals around us that can make use of HDMI ports. Besides your game console, think: digital SLRs, computers, notebooks, game consoles, camcorders, and even tablets. As the name suggests, it’s a FULL HD connection and the real beauty of it (besides those great HD videos) is that it also takes care of the sound.

RGB Port

Ok, we don’t all have HDMI ports on our PCs. But that’s not a problem. Whatever computer you do have, it will have what’s called an RGB connection. It’s been the standard for video/monitors for about 2 decades. So if you don’t have an HDMI port but still want to connect your PC, just unplug your monitor and plug that same cable into the TV. Click on the inputs and select “PC” and you’re good-to-go. Just keep in mind that you’ll need a separate audio connection for your sound.

USB Port

USB ports have become pretty common on our computers these days and you’ll find a bunch on your LG CINEMA 3D Smart TV as well. What many people aren’t aware of is that the TVs also come with software installed to read just about any kind of memory storage device that has a USB connector. Photos on your camera? Plug it in. A movie stored on your thumb drive? Just plug it in. The TV will do the rest, prompting you with a screen to choose the file. Just connect, click and view to your hearts content. You can even hook up an external hard drive.

Connecting your Home Theater System

Not all home theater systems were born equal but the basic ones have at least 2 channel speakers, which means you’ll definitely need the analog stereo audio ports, one for the Right and one for the Left. They are typically color-coded red and white. But most home theater system these days will be digital so just locate the digital optical ports on the back, match up the colors and enjoy!

Knowing just these 4 basic ports on your new CINEMA 3D Smart TV will open a whole new TV viewing experience. Connect and enjoy!

that even as you sit in your living room, you’ll forget where you are. But then you’ll remember and navigate to the Home Dashboard to access tons of premium 2D and 3D content on demand.

Hit play, and enjoy amazing 3D with amazing sound, in amazing quality, all on a larger-than-life screen. That’s what we call Ultra Definition.

Okay, take a breath and calm your nerves… Have you ever thought that your wall might be too small for your child’s imagination? What’s your child trying to tell you with all that creativity? Instead of scrubbing their masterpieces off the wall, wouldn’t it be nice if you could save them in a file electronically to hold forever?

LG’s new Plasma Pentouch TV may just be what you—and your child—are looking for: unlimited space where they and the whole family can draw to their hearts’ content.

I can practically hear what you’re thinking now: “it must be difficult”. In fact, Pentouch TV is similar to how you intuitively navigate your smartphone and computer mouse. The light source for plasma TVs naturally emits light through the cells, and the pen recognizes it, making it possible to touch the screen to control the TV. The user-friendly pen is the main controller, transforming your TV screen into a sketchbook, following all your movements precisely to create all the lines and colors being imagined.

Once the LG’s Pentouch Software is installed, you simply connect with your computer, quickly calibrate the pen, and you’re off. Hand it over to the kids and watch them draw rainbows of color on the TV Screen and decorate family photos taken with the family digital camera.

You can see the intuitive user interface both on the TV and on the PC

Mom and Dad can use it to create family diaries and to-do lists, and enjoy everything that’s been created later in the intuitive Gallery function. It organizes everything easily for you by calendar date. And it’s all easily printed by clicking the printer icon at the bottom of the screen, so you can quickly turn your house into an art gallery—without that red crayon on the wall!

We know that parents today are thinking deeply about their children’s education, too. And that’s where the LG Pentouch TV really shines. Parents can simply pop in any educational CDs or DVDs that they picked up at the store and use the Pentouch TV to walk their child through the learning process together, interactively. It can be a great bonding experience.

Imagine the possibilities when your son or daughter’s friends come over. The entire screen can be turned into a wonderfully interactive whiteboard. It’ll keep them busy and happy, while they create something new and fun each time. And because you can connect the TV to the internet, parents can also access the wealth of materials available online. Internet connectivity also allows children to enjoy various web-based games as well.

LG also made sure to focus on safety and durability, with a strong TV stand that fully supports the TV so it won’t tip over, and special protective glass that makes sure the screen stays clean and damage-free. And to protect your family’s eyes, the TV has a special mode that takes the glare off the screen and allows your child’s eyes to adjust.

LG’s Pentouch TV combines all the charms of the old-fashioned family scrapbook with the infinite promise of tomorrow’s best technology today. It’s exciting to see the potential this new technology holds for families. It only gets better from here!

On April 21, LG held one of the most ambitious events in its history as it launched its new CINEMA 3D TVs inEurope. In the beautiful Grand Palais in Paris, LG invited 1,500 stars, media, retailers and customers to what would be the biggest ever screening of a 3D movie on the biggest ever 3D screen – facts now acknowledged by Guinness World Records.

Paris, known for beautiful scenery and rich history, is one of the most visited cities in the world. Once the center of a sprawling empire,France’s capital now stands as a cultural marvel and a showcase of human endeavor.

 An LG CINEMA 3D flag flutters in the Paris wind, with the Eiffel Tower in the background.

Then, there is the Grand Palais, a magnificent structure built in 1900 for the World’s Fair. Used to stage everything from grand exhibitions to horse-riding contests, it is better known as a symbol of innovation and modernity.

Our France marketing team thought that such a symbolic place – which has inspired the public with art and technology for over 100 years – would be the perfect venue to launch our CINEMA 3D. And they were absolutely right!

Buses emblazoned with CINEMA 3D logos pull up by the Grand Palais.

 Byun Kyung-hoon, LG’s Executive Vice President and Head of Overseas Sales and Marketing, describes the technological wizardry behind CINEMA 3D and Smart TV.

With the venue secured, visualizing the event was exciting – overwhelming, even. With some big decisions and the full support of our top brass, we collaborated with six teams from LG HQ and theFranceoffice to plan the most ambitious event I’ve been part of in more than 10 years of marketing.

The challenges were many and daunting. Due to government regulations, booking the Grand Palais would ordinarily have to be done more than a year in advance – we had two months. In that time, we had to pull out all the stops to persuade the authorities to let us use the Grand Palais, while we simultaneously planned an event that would normally take at least six months to pull off.

Most galling of all, though, was ensuring the event befitted the stature of the venue. We originally pitched the event as the biggest ever 3D movie screening for the public – but we knew that even this wouldn’t be enough. The authorities in charge of Grand Palais are very strict about its events not being too “commercial,” so we had to come up with something really creative, but which also clearly communicated what makes CINEMA 3D so special.

Our solution was to turn the Grand Palais into a “total 3D playground.” As visitors wandered around with their CINEMA 3D glasses, they would pass an entire side of the Grand Palais set up as an “experience zone,” where they could see for themselves the difference between CINEMA 3D TVs and competing 3D sets. Nearby would be a section of 3D video games, 3D projectors and 3D computer monitors, while the halls inside were lined with the latest CINEMA 3D TVs broadcasting the entire event live in 3D.

At the “experience zone” at the Paris launch event, visitors had a chance to see for themselves the difference between CINEMA 3D and older technologies.

The other side of the Palais was transformed into a breathtaking 3D movie theater, with space for 1,500 viewers. LG in fact set two world records that night: the biggest ever 3D movie screening, and the largest 3D projection screen (27 meters by 11 meters).

In keeping with the theatrical atmosphere, we hired Isabelle Giordano, a prominent move critic, to host the show, and invited along actor Sophie Marceau, director Claude Lelouch, and a host of other top French celebrities. There were turns from French magician Dani Lary and Brazilian dance troupe Brasilian Ambience. And, of course, we screened the 3D animation blockbusterRIO, which had opened just a few weeks prior to the event.

A record 1,500 people marvel at a screening of animated blockbuster RIO, shown on the world’s biggest ever 3D screen.

Managing the entire event, which also included a daytime show for press and sales staff, was a formidable undertaking. Adding to the fun were the cultural differences between our teams fromKoreaand the French staff on the ground. In one nail-biting example, we encountered difficulties when testing the 3D videos before the main event.

With just two hours remaining in which to fix it, the technical staff went for lunch for a little over an hour. But when they came back, with 30 minutes to spare, they promptly fixed the equipment right up, and it worked perfectly. Among many other things, we learned that the French style of doing things – though very different from ours inKorea! – can work wonders.

Sophie Marceau, a very special guest at the event, poses for the cameras. 

 Along with top brass from LG, French superstar Sophie Marceau checks out LG’s CINEMA 3D for herself.

 The spectacular interior of the Grand Palais, specially decked out for the CINEMA 3D launch event.

 _____________________________________________________________________________________________________

Jin Choi worked in the field of Marketing Communications for LGE US and HA Company. Now as a member of the Europe LCD TV Marketing team, he is now responsible for supporting France market and dedicated to making LG TV No. 1 globally.