Couch potatoes never had it so good. LG’s latest Cinema 3D TV will seduce you with its lines and impress you with its smart features.

8 Reasons to Buy the LG Cinema 3D Smart TV:

1. Edge-to-edge- The-Cinema Screen design sports a barely noticeable 1mm-thin bezel, making pictures appear virtually edge-to-edge.
2. Share and care- Share movies from laptops with Intel WiDi tech or your phone’s screen on the TV. Angry birds HD, anyone?
3. 2D-to-3D- Convert 2D Blu-rays to 3Don-the-fly and relive your favourite flicks with greater relish.
4. Depth control – Tweak the 3D effect to your taste with the depth control feature. Be the boss in this dimension.
5. Dual play- Play a console game with a buddy with the TV in 3D mode. Each player will see a different 2D display through the passive, battery-less 3D glasses.
6. Planet apps- Tinker wIth apps, access the web through the Smart TV Zone. It’s intuitive and gives easy access to content.
7. Fast and frugal- It might be powered by a dualcore processor but it also includes smart energy-saving tech.
8. Motion remote- The revised motion-control remote lets you point, make gestures or scroll through the UI.

(Technorati)

For a civilization brought up on the concept of maya, it has taken the Koreans to prove it literally that life indeed is an illusion. Yesterday I was witness to the launch of the world’s largest 3D Cinema Smart TV by LG Electronics in India.  72 inches of screen and when the bat hit the ball, it literally came out of the screen. I moved forward and did try to catch the ball. Alas it was an illusion of 3D technology. Yet, one of the best ever. 3D has finally arrived in sense and sensibility that thrills the viewer. The concept of distance, space, depth and the way we view things is about to change.

3D Cinema Smart TV coming of age: The Picture gets out of the Screen
3D has been in the television market for sometime now but the experience has never really been thrilling. Yes, there was a certain depth to the pictures but perhaps that was all there was. LG 3D Cinema Smart TV redefines 3D viewing in many ways, perhaps the most important one is that the picture is no longer confined to the screen. It reaches out to you. Water splashes at you, so much so that your first conditioned reaction is to wipe your face. The hero’s punch comes right into you, the conditioned reactive mind for a second looks for protection and when the bat hits the ball, it actually makes you move a step ahead to catch it. The pictures actually come out of the screen by at least a few feet. Well so it seems.
The Good, the bad and the ouch!

2D to 3D conversion feature
Let’s say you are a Big B fan and your favourite movie is Deewar. Let’s also add your favorite dialogue to this “Tumhara pass kaya hai…. mere pass ma hai”.  Now you can transform this into a 3D experience.   LG 3D Cinema Smart TV allows conversion of existing pictures into 3D mode quite easily. The conversion feature is easy. Big B has bashed the baddies it’s now time to feel the power of his punch. You can increase the “depth” feature to 20 (maximum) for maximum 3D effect.  For the dialogues you could do 3D sound zooming. It’s a lot of power in your hands in terms of conversion to 3D.

Viewing Real 3D movies
The real power of this TV is in viewing content made in 3D. The punch comes right at you. The 3D sound zooming adds an extra dimension to sound. The voice echoes, comes from an unknown dimension, as if this was all there was.

Smart TV
The Smart TV in this is great. The remote is gesture based and simple. The high points are pointing, gesture & wheeling within the remote.  Another good feature is the Intel’s WiDi inbuilt in the TV which allows wireless display of HDMI content. Then there are the standard features which are in most Smart TV’s web browser, panels, home dashboard and WiFi.

Pricing
The pricing starts from Rs.40,000 and goes up to Rs.7 lakhs. 72 inches is magnificently huge for a TV screen especially of this type. The price tag is even more magnificent at over Rs.7 lacs for this 72 inches screen. Having said that, instead of spending lesser amount on building a projection system this might be a better buy.

One thing is for sure LG Cinema 3D Smart TV maybe well be the defining point in the way we view 3D content at home.

The 55LM8600 from LG is so smart that if it was human, it could’ve easily competed with Einstein’s intellect. It is a new generation Flat Panel that needs no heavy-duty instructions and gives you no pain in setting it up. It is a deity for gamers who understand its standing and a total delight for avid movie watchers.

The concept of ‘Better Getting Best’ gained a lot of attention in this year’s CES. Particularly in the television sector, the trend of smart TVs getting smarter and exactly what needs to be worked upon to achieve it was the most discussed topic. While each television manufacturer presented their own ideas, LG has turned out to be the first television brand to bring the solutions to the Indian shores. Here is an exclusive review of the 55LM8600 from their latest range of Cinema 3D TVs. Considering how well theirCinema3D TVs faired in 2011, our expectations were sky-rocketing.

OUT OF THE BOX

The TV had a scintillating effect when we placed it in our studio. Its been almost half a decade since LG’s proactive participation in the flat panel market here in the country, and it is for the first time that we’ve seen so much flamboyance in any of their flat panels. There have been the Scarlets and the Jazzs that had rare spurts of flashiness, but the new 55LM8600 bears a strong fashion statement that we haven’t seen with any LG TV. Two things that caught our attention were the panel stand and the seamless bezel-less frame. The metal ribbon stand is very contemporary in approach, making the TV look as if it is suspended in mid-air. Now we have reviewed monitors with killer looks but getting a 55-incher to appear like this is a Herculean task that LG has managed to pull off quite well. Also, we have seen frameless TVs, but the seamless no-bezel design came as a pleasant surprise to us. We couldn’t wait to experience the picture on the screen.

TECHNOLOGY

We asked LG what’s special about this new range of TVs, and they answered with a big 3D logo. Well, we were not surprised with that. After all, their FPR 3D technology has managed to bag the recognition  of the best 3D technology in the consumer segment. And this is where we would like to re instate the ‘Better Getting Best’ concept. For starters, they have come up with a few amendments in2D to 3D conversion, promising better experience devoid of any aberrations and anomalies in terms of edge enhancement. There is this new ‘Dual Play’ mode that will beef great interest to the avid gamers. This feature will come in handy if you enjoy competitive gaming. It takes inspiration from the ‘split screen’ mode seen in many games, where two gamers can see their corresponding view-points on the same screen. The problem with this type of multi-player mode is that due to the split screen, both the gamers get only half of the total screen size as their gaming area. But with LG’s Dual Play mode, every gamer gets the entire screen for his own viewpoint. Fun, isn’t it? Furthermore, they have increased the control that one get son the 3D picture, for instance, the depth of the 3D images, image shifted. This feature will be extremely useful when you are converting2D to 3D and for tweaking the converted 3D picture to your liking. So much for the 3D world, but that’s not the end of what the new LG TV has to offer. The TV also excels interims of connectivity with ample options for I/O and an elaborate USB support as well. An interesting feature is the onboard Wi-fi connectivity. Yes, we do know that there are thousands of TVs with onboard Wi-fi, but LG has gone a step ahead to exploit this feature and not just use it for browsing the internet. With onboard Wi-fi, they have the SmartShare feature to connect your PC, mobile phone or tablet PCs directly to the TV and share content off-the-fly. For example, on PCs you just have to create a shared folder using the installation CD that comes with the TV and start sharing any files that you wish to see or hear on TV to the folder by just copying it to the folder. They have also packed in support for office files and PDFs as well. All the other features from last year’s Cinema 3D TVs from LG are retained in the 55LM8600 such as exhaustive control on the picture quality with a highly intuitive and suggestive user interface.

REMOTE CONTROL

Just like the earlier versions of the Cinema3D TV, the LM8600also comes with an option of two remotes. First is the regular remote almost filled to the brim with all sorts of colorful buttons. Though densely populated, the remote is very easy to get along with and also comes in handy with the elaborate GUI of the TV. The second option is of the motion sensor remote (similar to the Microsoft Kinect for Xbox or the PlayStation Move forPlayStaion3). This houses only a handful of buttons, namely for 3D, apps, volume and power. But here LG has given a track pad and jog dial on the remote. If not for these two features on the remote, you would be struggling to get accustomed to the functioning and the movement of the remote on the screen.

There is not much done in the2D video section, and we did not expect a great deal of difference in the already flawless picture quality of the Cinema3D TVs from LG. The frameless design does provide you with an experience similar to that of a projector only that you can see the boundaries. Nonetheless, the experience is much better than watching your movies on a TV with a 1” thick frame. As we sampled highly demanding Blu-rays such as ‘Thor’, ‘The Dark Knight’ and ‘Captain America’, the LG TV presented us with possibly the best video playback that you can get on any flat panel television currently available. Since all the above-mentioned Blu-rays are action-heavy, they bear all the pre-requisites (colour saturation, black levels, sharpness and motion) to test a flat panel for its optimum performance. And the 55LM8600was all game with its crisp sharpness, deep black levels, utmost colour saturation and swift handing of motion. And you also have the ISF presets that make life easy by calibrating the TV off-the-fly according to the ISF standards. We did find a slight trace of light leakage off the LED lined up on the edge of the TV. This was particularly seen in very dark scenes like the climax of ‘The Dark Knight’ affecting the detail in the black levels. This can be resolved to an extent by using a tweak for the black levels and choosing between two points—low (gets the black levels really deep) and high (reduces a contrast by a couple of notches by putting up a slight white cast on the screen).The next task was to check for the 3D picture quality, and unlike last year, this time we had almost two dozen 3D Blu-ray discs lying in the studio. And once again FPR3D technology proved it’s worth as the most suitable and convenient3D technology available in the market. Be it games, animation or even motion pictures, the playback for 3D was simply the best that we have seen. The TV not only tackles regular issues of 3D picture playback like low brightness, dizziness or headache caused by the glasses (more prevalent inactive shutter glasses) or even viewing angle, but manages to put up highly effective 3D performance.

The vb  frameless design also played big role here in order to reduce the effect of constrained vision by providing a more immersive and engaging experience. The only drawback was that of the vertical viewing angle (also seen in earlier versions of the FPR 3D TVs from LG). So, if you wish to mount the55LM8600 on the wall, take care that you don’t mount the TV in such a way that the vertical viewing angle comes to more than 50 to 60degrees. If it is more than this range, you won’t be able to enjoy the 3Dexperience to the fullest as it affects picture sharpness and you easily see two different images forming the3D images. The 2D to 3D conversion is convincing but we did notice slight discrepancies in scenes with fast motion sequences. In ‘Thor’, every time the Bifrost started to revolve around itself or even in ‘Green Lantern’ when Hal Jordon (played by Ryan Reynolds) made his super-fast trips to some other planets, the TV seemed to lose its hold on the 3D rendition as it lost the sync for a couple of seconds. But this took place only for a few seconds as once the picture comes back to normal pace, the TV was once again in all its 3D glory. The Dual Play is an interesting feature and LG has incorporated some innovative reverse engineering. Picking up on how 3D technology works, they have devised a way where two different gamers can simultaneously look at two different images on the same screen. As it turns out, you need special Dual Play glasses for this. And the best part is that for the 55LM8600, a pair of Dual Play glasses is included in the package along with four normal FPR 3Dglasses. For some other models, you can avail the glasses at an extra cost. But considering the low cost of FPR 3D glasses, we think that this investment is absolutely worth it for the kind of results that it gives. Speaking about the SmartShare feature, a peculiar problem with such features is the setup procedure which gets painstaking and tedious, but in 55LM8600 LG has provided a simple step-by-step guide to the users on how to hook up their phones and PCs with the TV. It does not take more than a couple of minutes to complete the entire procedure and your TV becomes an entertainment hub. Once connected, you can also use the TV as a second screen without any wire using the SmartShare feature. The only care that you have to take is to have both the devices connected to the same Wi-fi network. Now that’s a little more than smart!

How Dual Play Works?

While viewing a 3D film with FPR 3D glasses, users are already receiving two different images that are simultaneously being displayed on a television or movie screen. Each of these two images are polarized using a special filter, and this filter orients each image’s light waves in a specific direction. All this takes place on the screen itself. As for the glasses, the two lenses allow light waves to enter only if they’re oriented in the same direction as each lens’ polarised filter. For example, waves in plane X for the left eyeball and waves in plane Y for the right eyeball. When the brain processes the two different images coming in at the same time, the viewers perceive depth that isn’t actually there, and that’s 3D for us. LG’s Dual Play technology uses this same feature but with a twist. In the Dual Playglasses they have popped out the lenses on two polarised glasses and exchanged them to create matched pairs. One Dual Play glass contains the same lenses for both the eyeballs. So when a gamer wears them, he loses the ability to create a three-dimensional image, as it would have otherwise done. Instead both the eyeballs will now receive light waves that have been oriented in a single direction. In other words, a person gets picture A and cannot see picture B, while the vice-versa takes place with their competitor in the game.

(by Cyber media)

The CINEMA SCREEN Design translates the latest advances in LG’s Flat Panel TV technology into an aesthetically superior form. The Bezel that surrounds the new CINEMA 3D Smart TVs has been slimmed down to negligible levels (1 mm), creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

“Technology and design are key factors behind LG Home Entertainment products. With our 2012 CINEMA 3D Smart TV line-up, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design”, Soon Kwon, MD LGEIL said.

Talking about targets Soon Kwon added, “With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies to hit Indian Cinemas hall, 3D entertainment is set to explode in India at a steady growth of 500%.  We are targeting business worth Rs. 1000 crore from 3D TVs and aim to consolidate our position in the Flat Panel TV segment with 30% market share.  To ensure the numbers we have an aggressive marketing strategy with a target investment of Rs.100 crore in Flagship product communication. This will be accompanied by experiential marketing campaigns”.

The new range of CINEMA 3D Smart TVs are accompanied by new CINEMA 3D glasses for 2012. Presented in four elegant series, the new glasses are 20% lighter than the previous ones, which were already the lightest in the industry, thus increasing comfort of users to watch countless 3D content for hours at a stretch.

Gamers will no doubt welcome the inclusion of Dual Play feature. For, it includes special glasses which allow two players see only their perspectives simultaneously on the full screen at once without having to split the screen.  This elevates the gaming experience a full notch up, truly an encounter of the first kind.

Immersive 3D experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D Sound Zooming generates 3D sound that is synchronized with the displayed 3D content, allowing users to not only see, but also hear in 3D.  The TV also boasts of innovations like Intel’s WiDi (Wireless Display) technology that enables easy and fast connection between TVs and PCs without requiring any internet, wires or wireless network.

The new CINEMA 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

One of biggest hits in 2011, LG’s Magic Motion Remote Control, is even more magical this year. With 3 enhanced modes – Pointing, Gesture & Wheel – it allows users to easily control their Smart TVs.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 SKU’s from 32 inches to 72 inches in the price range of Rs. 55,000 to Rs. 7,00,000. The new series will hit the Indian market from May ’12 onwards.

(techlivez.com)

Yesterday, at a press conference in New Delhi, LG India unveiled the new game changing Cinema Screen display that is just 1MM thin and has 3D capabilities, Cinema Screen Smart TV is highly optimized for 3D viewing with enhanced 3D Depth control, it extracts the ‘depth map’ of 3D source and adjusts it for breathtaking 3D. Another awesome feature was integrated Dual Play FPR technology where two players can play multiplayer games simultaneously without splitting the screen, each player will see their respective full screen, its like two players playing on two screens.

Dual Play uses LG FPR Technology which is not available with any other company at this time. It uses Cinema 3D TV and polarized glasses to work its magic. We were demoed using XBox racing game Forza 3, instead of split screen you can now get full screen for each player. The 3D experience of this TV was amazing unlike anything that I have seen before.

LM9500 LG Cinema 3D TV Features:

• Dual Core Processor
• 72 Inch Display
• Slimmed 3DTV IPS Display
• Intel Wi-Di , Wireless Display tech – connect Laptop, PCs to TV directly
• Dual Play Technology – FPR
• 2D to 3D conversion
• Gesture Control Remote
• Smart TV: Allows you to browse Internet and supports apps via lgappstv.com
• Priced at Rs 7,00,000

Mr. Soon Kwon, MD LGEIL said “Technology and design are key factors behind LG Home Entertainment products. With our 2012 CINEMA 3D Smart TV line-up, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design.”

The CINEMA SCREEN Design translates the latest advances in LG’s Flat Panel TV technology into an aesthetically superior form. The Bezel that surrounds the new CINEMA 3D Smart TVs has been slimmed down to negligible levels (1 mm), creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

Talking about targets Mr. Soon Kwon added, “With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies to hit Indian Cinemas hall, 3D entertainment is set to explode in India at a steady growth of 500%.  We are targeting business worth Rs. 1000 crore from 3D TVs and aim to consolidate our position in the Flat Panel TV segment with 30% market share.  To ensure the numbers we have an aggressive marketing strategy with a target investment of Rs.100 crore in Flagship product communication. This will be accompanied by experiential marketing campaigns.”

Mr. Soon Kwon, MD LGEIL with the LG Cinema 3D Smart TV

The new range of CINEMA 3D Smart TVs are accompanied by new CINEMA 3D glasses for 2012. Presented in four elegant series, the new glasses are 20% lighter than the previous ones, which were already the lightest in the industry, thus increasing comfort of users to watch countless 3D content for hours at a stretch.

Gamers will no doubt welcome the inclusion of Dual Play feature. For, it includes special glasses which allow two players see only their perspectives simultaneously on the full screen at once without having to split the screen.  This elevates the gaming experience a full notch up, truly an encounter of the first kind.

Immersive 3D experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D Sound Zooming generates 3D sound that is synchronized with the displayed 3D content, allowing users to not only see, but also hear in 3D.  The TV also boasts of innovations like Intel’s WiDi (Wireless Display) technology that enables easy and fast connection between TVs and PCs without requiring any internet, wires or wireless network.

As always, the new CINEMA 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

One of biggest hits in 2011, LG’s Magic Motion Remote Control, is even more magical this year. With 3 enhanced modes – Pointing, Gesture & Wheel – it allows users to easily control their Smart TVs.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 SKU’s from 32 inches to 72 inches in the price range of Rs. 55,000/- to Rs. 7,00,000/-. The new series hits the Indian market from May’12 onwards.

The Cinema Screen 3D Smart TV range is available in 5 series (LM8600, LM7600, LM6700, LM6690 & LM6400) in screen size of 32’’, 42’’, 47’’ and 55’’.

(techvorm.com)

Leading Home Entertainment Brand of Country, LG Electronics India today announced in New Delhi the launch of its latest series of Cinema 3D Smart TVs incorporating Cinema Screen design and large screen size 3D TV’s. These TVs are appropriately called Cinema Screen Designed TVs because they give true cinematic experience while watching on them. These TVs are masterpieces as they have been designed with professional skill and art. These masterpieces are novel in many ways and are to be seen to be believed.

LG has taken significant steps forward to upgrade series of 3D features in their new devices. The Bezel that surrounds the new Cinema 3D Smart TVs has been slimmed down to negligible level -1mm- creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

The new range of Cinema 3D Smart TVs are accompanied by new Cinema 3D glasses for 2012. I have personally worn these glasses to see many models on display in Hotel Taj Palace, and these glasses are 20% lighter than the previous ones, thus increasing the comfort of users to watch countless 3D content for hours at a stretch.

Gamers will certainly like Dual Play features, which is unparalleled in this industry. It includes special viewing glasses which allows two players to see only their perspectives simultaneously on the full screen at once without having to split the screen. This elevates the gaming experience to very higher level and truly an unique experience.

3D imaging experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D sound zooming generates 3D sound that is synchronised with the displayed 3D content, allowing users to not only see, but also hear in 3D!

The TVs also boast of innovations like Intel’s Wireless Display technology that enables easy and fast connection between TVs and PCs without requiring any internet,wires or wireless network.

Cinema 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

LG is very optimistic about opportunities in 3D segment of TVs and is eyeing majority market share in India. With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies like Dhoom 3, Raaz 2 etc. to hit Indian cinema halls, 3D entertainment is set to explode in India at a steady growth of 500%. One 3D TV  channel is also expected to come into being in 2013. LG is targeting business worth Rs. 1000 crore from 3D Tvs and will be spending Rs. 100 crore in marketing campaigns.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu Ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 variants from 32″ inches to 72″ inches in the price range of Rs. 55,000 to Rs. 7,00,000. These models will be available in India from this month onwards.

(From Gadget & Gizmos)

LG has expanded its smart TV range with a new array of 3D Cinema televisions, among them the world’s thinnest bezel smart TVs and a 72-inch giant that is the largest in the Indian market.

Soon Kwon, MD LG Electronics India, said the new design features many upgrades on the 3D Cinema TVs launched earlier. The company hopes to consolidate its space in the segment, and is eyeing a 30 per cent share of the Rs 1,000-crore market in India.

Kwon believes the London Olympics, which will be telecast in 3D as well, will be a big push for the third dimension in television. Moreover, the trend of launching movies in 3D is expected to spillover to Bollywood this year.

The new televisions will feature cutting edge features like Dual Play, which allows two gamers to get their own 3D perspective of the game. LG is also introducing 3D sound zooming, which adds another dimension to the audio while watching 3D movies. Plus, the new magic motion remote control on the units will pointing, gesture and wheel controls.

Then, in an industry first, LG has reduced the thickness of the bezel to just 1mm, giving its new screens an edge-to-edge feel. The design, which was a show-stopper at the Consumer Electronics Show this year, will be featured in the new TVs.

Viewers will also be able to control 3D depth as well as cover 2D content with the new TVs. LG’s new app hub will also have 3D content which can downloaded to the TV.

The new series of 23 TVs will be available in stores from this month with prices starting at Rs 55,000 for the 32-inch Cinema 3D smart TV. The 72-inch TV, the largest in the market at present, will cost Rs 7 lakh.

1.   Lotte World Ice Rink in Seoul, Korea

Korea is well known for its games and world champion gamers. So when LG took an entire ice rink as the venue for the CINEMA 3D Game Festival, literally tens of thousands of gamers and non-gamers alike flocked to the 2-day event. The venue turned into a stage with massive 3D screen and it was packed with the latest LG CINEMA 3D TVs, LG 3D Monitors, 3D X-NOTE notebook computers, Optimus 3D smartphones, LG CINEMA 3D Projectors and more. The full line-ups of LG’s 3D gadgets were used to enjoy all different kinds of games such as Blizzard’s renowned StarCraft II: Wings of Liberty, X-Box 360 Kinect console games, and wildly popular Korean online RPG game Lineage II.

The venue was packed with people (Left) with performances by Girls’ Generation (Right) and other K-Pop stars

Some of the hottest Korean celebrities showed up at the event, including an appearance by the beautiful actress Shin Min-a (also the model for LG X-Note computer ads), and performances by K-Pop mega group “Girls’ Generation.” Naturally, gamers went wild. Read more on the event here.

2.   Gamescom 2011 in Cologne, Germany

Gamescom is the world’s largest trade fair and event for games and entertainment in Germany. It’s held every year and, this year, LG brought its CINEMA 3D Game Festival there. Over 10,000 visitors took time to drop by the LG booth at the event to experience amazing 3D gaming on LG’s 3D devices and to get a taste of LG’s CINEMA 3D total solution.

 Can you guess who’s winning? 

3.   Mega Khimki in Moscow, Russia

In Russia, the event was held in Mega Khimki, one of the largest shopping malls in Moscow. A 370-inch 3D screen broadcasted living gaming footages of several local celebrity gamers, and other performances were also shown in 3D on the big screen for everyone to enjoy. Over 70,000 people crowded the venue to experience the world of 3D gaming presented by LG.

 Lots of fun for all different ages (Left) and 3D performances by Russian celebrities (Right) 

4.   Dubai in the Middle East

The LG CINEMA 3D Game Festival in Dubai is not a one-time event like others. This one’s a little special. And the reason we say “is” is because it’s still on going right now! LG has set up 3D gaming equipment (CINEMA 3D TVs, CINEMA 3D Projectors, and more) at what’s called Living Rooms Video Games Cafes and is holding 3D game tournaments there until the end of this year. Contests are held on a weekly and monthly basis to seek the best of the best and the winners will face each other in a Mega Championship finale next year. Small and big prizes from T-shirts to CINEMA 3D TVs have been given out to winners.

Weekly winners at the LG Hall of Fame

 5.   BlizzCon in Anaheim, USA

Most recently, LG CINEMA 3D Game Festival made its way into BlizzCon, hosted by Blizzard Entertainment, the makers of Warcraft, Diablo and of course, the StarCraft Series. The event was held in Anaheim, California. LG showed off its full line-ups of 3D products. Gamers from all over the world at the event could experience the cutting edge 3D technology through all the different products.

People were literally at the edge of their seats watching games on LG’s massive 3D display 

A new expansion to StarCraft II named Heart of the Swarm was announced at the convention, and it looked amazing when displayed on LG CINEMA 3D monitors, especially the D2342P model which was perfect for viewing dynamic game sceneries.

Gamers blown away by the games on LG 3D monitors 

Some gamers were completely immersed in their games on CINEMA 3D monitors while others were literally on the edge of their seats while viewing game contests through LG’s 3D glasses. When you see the event, there’s no doubt about LG’s leadership in 3D technology and 3D gaming. Countless visitors had a blast as well.

The 3D Game Festival Continues to Conquer the World of 3D Gaming

LG has set out to dominate the world of 3D gaming with the Global LG CINEMA 3D Game Festival. From participation in major gaming events to holding various game events all over world, it has gamers jumping out of their seats. Aside from the ones that we’ve mentioned above, the Game Festival has also been held in Canada, China, and Brazil among others. And it will be held in many other countries by the end of the year. So keep an eye out wherever you are. If you’re lucky the LG CINEMA 3D Game Festival may be coming to your country!

In early May, they gave the LG CINEMA 3D 47LW5600 exceptionally high marks in one of their reviews. And just a week later, one of the magazine’s highly regarded tech writers, Will Greenwald, talked about how the industry is finally getting turned on to what he calls ‘Passive 3D.’ What it all comes down to, according to PC Magazine, is that the technology LG is using is the way the industry should go, and the 47LW5600 delivers on the promise of high quality 3D TV affordably and in style.

You’re probably wondering what ‘Passive 3D’ is, right? In tech-speak, it’s known as Film-type Patterned Retarder, or FPR. In a nutshell, it’s the key difference between the two main types of 3D TVs on the market today. Conventional 3D TVs use something called Active Shutter Glasses, which are heavy and expensive. To watch conventional 3D TVs properly, you have to stay in the line of sight of the HDTV’s infrared emitter. Worse, the glasses are large and bulky, making them uncomfortable to wear, and the constant flickering can cause serious eye fatigue.

LG gets around those problems with FPR technology in its LG CINEMA 3D 47LW5600, which PC Magazine awarded a 4.5-star rating and named an Editors’ Choice. The magazine was definitely enthused about the much cheaper price of the LG CINEMA 3D TV. But that wasn’t the only reason for recommending it. It also praised the outstanding picture quality, in both 2D and 3D, while talking up the 47LW5600’s many great features.

So how about that 3D quality? To test it, the magazine compared watching the 3D movie Avatar on the 47LW5600 with a conventional 3D TV. As writer John R. Delaney puts it, “I was blown away by the panel’s depth and clarity. The entire picture was crisp and image detail was exquisite throughout. The picture remained bright and color quality was spot on.”

He also gave the 47LW5600 high marks for its design and functionality, pointing out the sleekness of the elegant black bezel, the easy side-accessibility to key ports (4HDMI, 2USB), and the unique Magic Motion remote, which operates almost like a mouse together with the 47LW5600’s incredibly intuitive UI. “I couldn’t put it down once I started using it and would love to see this technology make its way into all TV remotes.”

And don’t forget power consumption. The review referred to the 47LW5600 as a “power miser,” pointing out that the unit consumes just 95 watts on Cinema mode even with the power saving feature turned off. Delaney gave it his “GreenTech stamp of approval” for costing less than $2/month to operate.

At the end of the day, it all comes down to those 3D glasses. As PC Magazine points out, “passive is where it’s at.” Active Shutter types are big, inconvenient, and very expensive, Delany argues, with an average pair costing more than $100. LG ships 4 pairs for free with its CINEMA 3D 47LW5600, they’re comfortable, and you can view the TV from any angle in the room without any eye fatigue.

Here’s the final word from PC Magazine on why the LG CINEMA 3D 47LW5600 earns a 4.5-star rating and its coveted Editor’s Choice award:

…the LG 47LW5600 delivers excellent 2D and 3D picture quality, and unlike most 3D HDTVs it comes with the glasses to accommodate a family of four. You also get wired and wireless networking, a cool Magic Motion remote, a nice selection of Web apps, and energy-efficient LED backlighting. At just $1,700, this set is one of the best HDTV deals around, so it’s our Editors’ Choice for 3D sets.

Some people ask us how we got our start. Well, it all goes back about half a century ago when, after first producing radios, Goldstar (our name when we were founded) started to produce Korea’s first black & white TVs in August 1966. And we haven’t looked back (well, until now that is…). We’re proud of our heritage and we’re especially proud of our ability to deliver innovation in the form of state-of-the-art TVs and a myriad of other electronic goods to you.

And, with its outstanding technology, LG CINEMA 3D TVs are at the center of attention. Earlier this year there was a lot of heated debate about the different types of 3D technology. LG uses the Film-type Patterned Retarder (FPR) Type in its CINEMA 3D TVs, the superiority of which was confirmed in a report released by iSuppli, a globally renowned market research company. According to iSuppli, the number of FPR Type 3D TVs will surpass the number of Shutter Glasses (SG) Type by 2015. With LG as the established leader in FPR Type technology, the future of technological advancements looks very bright.

Let’s take a closer look at some of the key reasons why LG’s 3D technology is superior to the conventional 3D with this video.

It’s easy to see the true value of LG CINEMA 3D TVs and how far they surpass SG types when it comes to flickering and viewing angle, something that has been confirmed independently by a variety of media around the world.

For example, “What Hi-Fi? Sound and Vision,” a UK-based magazine for audiophiles, makes the case even more strongly.

* A review magazine on consumer electronics published in UK,’What Hi-Fi Sound and Vision’ is recognized for its prestigious review and guide to buying and owning home entertainment products. More than 500,000 copies are sold every month.

In its TEST VERDICT section, the magazine compared watching the movie Avatar in 3D on a LG CINEMA 3D TV (model #47LW650) with a conventional SG type 3D TV. The magazine pointed out many of the 47LW650’s strong suits but, where it really shone was the stress-free viewing.

There’s a lot to like about the LG 47LW650T: it delivers a convincing case for passive 3D technology, you get all those 3D glasses as part of the package and we found it restful to watch without the fatiguing crosstalk of some active-shutter designs…the 47LW650T is definitely worth putting on your shortlist.

The magazine gave it a 5-star rating. Furthermore, American IT magazine PC World claimed that LG’s FPR 3D TVs have superior 3D effects when compared to conventional 3D TVs, while CNET’s Asia edition also gave LG CINEMA 3D TV 4 stars on the 15th and selected it as an Editor’s Choice!

As the market for 3D TVs continues to heat up, consumers and media will continue to take notice of LG Electronics’ powerful 3D technology. We’ll continue to bring you all the good news, so stay tuned!

And it’s worth pointing out that with so many new ads coming out each day across the digital frontier, it seems like it’s getting harder and harder to create truly memorable ones.

Recently a leading global research company by the name of Millward Brown picked our CINEMA 3D TV ads as the best-liked ad from July 2010 to June 2011 in South Africa. And we couldn’t have been happier.

The “LG 3D TV: More Fun” ad was developed as part of LG’s global ad campaign for our FPR-type CINMEA 3D TVs, delivering the message that LG CINEMA 3D TVs, using LG’s outstanding FPR technology, could make 3D TVs much more enjoyable.

The “More Fun” ad campaign is an ad based on a humorous lab test, showing the superior brightness of LG CINEMA 3D TVs compared to conventional 3D TVs.

As Millward Brown stated in their news release, LG “used a humorous creative strategy, which always works for consumers. And at a time when brands were cutting marketing budgets, the ad worked across markets worldwide.”

The choice shows that these ads stick to our goals of delivering what conventional 3D TVs simply can’t: a truly comfortable and enjoyable 3D experience.

According to Millward Brown, “a great advertisement grabs the consumer’s attention, stays true to the brand, affects the consumer’s brand experience, and engages and entertains, while sending a clear and simple message.”

We couldn’t agree more.

Take a look the ad below. It speaks for itself.

http://www.youtube.com/watch?v=PSgTyyq8-To&feature=youtu.be

]]> http://digital.hostinservices.com/lgblog/?feed=rss2&p=620 0 http://digital.hostinservices.com/lgblog/?p=602 http://digital.hostinservices.com/lgblog/?p=602#comments Sat, 07 Apr 2012 13:42:36 +0000 LG http://digital.hostinservices.com/lgblog/?p=602 March and April were exciting times for LG CINEMA 3D TV, with unveilings at several different venues around the world, taking the LG CINEMA 3D TV marketing endeavor to a whole new dimension. Wondering what we did in Hong Kong, Russia, and Brazil? We’ve got the details on that, as well as what went on in the U.S., and in LG’s home market, South Korea.

Hong Kong: A Leon Lai Love Affair with LG CINEMA 3D TV
Not everyone knows what Cantopop is, let alone Cantopop’s 4 Heavenly Kings. But Leon Lai is one of them and he dropped by the event in HK. Well, he didn’t exactly just drop by. In fact, he made a grand appearance and was there to show a brand new 3D video for his latest single, “See You Later.”

The 3D music video was a first, and it was the result of a great collaboration between LG Electronics and one of Hong Kong’s most innovative and successful record labels, aMusic, who worked for 9 months to combine the faces together with slick animations of the bodies. The innovative video caught a lot of attention, so much so that Leon Lai is now one of our biggest fans.

“LG CINEMA 3D quality is impressive. I want one!” – Leon Lai

LG Electronics is planning to release the music video on 3D Blu-ray in the market soon. The title will be shown exclusively on LG CINEMA 3D TVs in stores, and customers will be given a free copy.

Russia: A Passport to the Third Dimension
Watching 3D TV can feel like being transported to another world. In Russia, that “other world” happened to be a very exclusive launch party that required a special passport for entry, which we dutifully supplied to all our guests. It was just like crossing the border, with “immigration” officials waiting to stamp the passports.

Entering a new 3D TV world with our passport to the LG CINEMA 3D TV Russia Launch

Once inside, guests were treated to a world of high technology and fun. First up was the I-Bar, where cocktails were mixed with the latest LG touch screens. We also set up an I-Wall that took up an entire side of the reception area. It gave guests a chance to get up-close-and-personal with rich multimedia content, everything from music to TV programs. Headline performances from top stars like Baneros and Janna Friske got everyone up and moving.

‘Drumcat’, the world only female percussion group was invited for powerful drum performance

Brazil: Former President Lula da Silva Pays a Visit
If you want to have a passionate launch party, is there a better place to do it than Brazil? The Transamerica Expo Center played host for our party and we were honored and privileged to have as a guest none other than the former president of the country, Lula da Silva. He is still very popular and, as we saw first-hand, still so very passionate. It was the first time for him to take part in a corporate event since stepping down last year so it was very meaningful to have him there with us.

 Former president Lula da Silva enjoys the superb picture quality of LG CINEMA 3D TV

 “Tá bom!” Mr. Lula da Silva signals his approval of LG CINEMA 3D TV’s outstanding 3D picture quality.

The former president talked about the cutting-edge power of LG CINEMA 3D TV technology and, ever the diplomat, also expressed his hope to see LG Electronics continue to contribute to the development of Brazil’s bright future.

United States: Diving into March Madness
Brazil isn’t the only place full of passion. In the United States, few annual events generate more passion than college basketball’s March Madness. It’s one of the top sporting events all year, attracting roughly 40 million viewers and participants from across the country. For these passionate basketball fans and their families, LG Electronics put together a variety of great events to enjoy at the venue.

This past year, the championship match was held at Houston’s Reliant Stadium. Nearby, at the George R. Brown Convention Center, the NCAA also put on its highly regarded fan festival. LG Electronics was in both places, with two CINEMA 3D TV Booths and a lot of fun family events. This “Tip-off Tailgate” event was held at the booth, inviting customers to pick their favorite 3D technology, with 3 of 4 participants selecting CINEMA 3D’s FPR 3D technology over conventional 3D technology. A sweepstakes giving away CINEMA 3D TVs was also held for the participants. Over the course of 3 days, more than 2,300 people participated in the pre-game events.

Korea: A 3D Battle in the Stars
Korea is a virtual Mecca for gamers. What other country has its own professional computer gaming league? So it made perfect sense to do our launch event in our home market in concert with a game event. Hence the genesis of the LG CINEMA 3D Game Festival. For the first time ever in Korea, gamers could duke it out in 3D among the stars!

 Hardcore gamers locked in on a 3D game of Star Craft II

Ever been to an indoor event where hundreds of people are all staring at computer screens all decked out in 3D glasses? That was the atmosphere at LG CINEMA 3D Game Festival event. The entire venue was powered by LG 3D Notebooks and LG CINEMA 3D TVs and, with everyone playing in the Star Craft 3D Game League, like a real battlefield, with all the top players from the league going head-to-head.

 And it wasn’t just computer games. We also had singers perform in 3D at the event. They were on one stage but we captured them with a 3D camera and broadcast it around the venue in real time on LG CINEMA 3D TVs. Hundreds of fans took part and got to witness something very special.

LG CINEMA 3D TV launch events have been held around the world and these were just a few of the highlights. We’ve also been in Indonesia, Australia, Vietnam, India, Thailand, Singapore, Malaysia, the Philippines and New Zealand. At each event, we’ve met so many wonderful people and everyone has been amazed and fascinated by the power of 3D technology.

And it’s a safe bet that LG CINEMA 3D TV technology has more in store for us. Come by any time and we’ll keep you posted on what’s coming up next!

The 3 dimensional effect is created by two separate images that need to be put together. The glasses help us do that. If you’ve ever been to a 3D movie, it’s basically the same at home.

The price difference has to do with the fact that different manufacturers use different technology. The two main ones are active shutter-type glasses and the Film Patterned Retarder-type (FPR) glasses. Active shutter-types require batteries to receive images from the TV, and the left and right lenses have to turn on and off at a very high rate. These can cost as much as $200.

LG CINEMA 3D glasses are FPR and are so much lighter than conventional active shutter type glasses!

FPR-type glasses are what you get in the movie theater, expect a lot cooler. They are thinner, lighter, don’t need to charged, and they feel great to wear. They have a much wider viewing angle and are remarkably affordable. Read more on the comparison between active and FPR-type 3D glasses here.

2. Isn’t 3D harmful for my eyes, and doesn’t it cause headaches?

Some users complain about nausea, dizziness and eye fatigue when watching 3D. Much of this phenomenon is closely related to the “crosstalk” and “flicker,” two phenomena associated with active shutter glasses. It has to do with the rapid pattern shift from side to side and between black and the main image. Watching 3D over an extended period on active shutters can get stressful for the eyes, causing the symptoms mentioned above.

FPR type glasses don’t show flickering or cross talk. They’re easy on the eyes and can be viewed for a long time without affecting your vision. As a matter of fact, LEXUM eye clinic, a well known institution in Europehas proven by testing LG CINEMA 3D TVs, that FPR-type 3D TVs are harmless to our eyes. Read more on it here.

3. Is there really a lot of 3D content to watch?

In a word, Yes. Many consumers ask about this. After all, there’s no point of buying a new type of TV if there isn’t much to watch right?

So we created something we call the “Limitless 3D” experience. With an LG CINEMA 3D Smart TV, you’ll never worry about not having 3D content to watch.

The Smart TV menu provides a wealth of 3D content on demand, from 3D movies, exclusive music videos and concerts. You can also convert your 2D content into 3D with LG’s outstanding 2D to 3D conversion technology, which makes otherwise dull motion pictures into vibrant 3D images. You can read more on the 3D content on LG CINEMA 3D Smart TVs here.

Nothing really prepares you for all those ambient sounds floating around behind you—the people talking in the coffee shop just off the screen to the right or the sound of a motorcycle zooming by you on the screen to the left. First-timers often catch themselves physically turning to see if it really did just drive by.

We’ve gotten so used to the unidirectional sound coming from our TV sets over the years that we just don’t know what to expect when we hear it for the first time. Even some of the newest TV models boasting great sound can’t compete with a 5-speaker home theater system. Many of them pump out some pretty big wattage. But the depth of sound on a home theater system is something else again. It expands the field of sound and immerses you into it, as opposed to having it come straight at you from the front.

For movie aficionados, there’s really no substitute if you want to recreate theater effects at home. And for sports fans, a home theater system really can put you at the center of the action. Imagine sitting in your living room watching a baseball game and, suddenly, a heckler yells something at the pitcher from directly behind you. After you realize that the guy is not in fact in your living room, you’ll catch your breath and marvel at how truly advanced sound has become. It’s amazing.

Well, LG just created something new to take your breath away: the LG CINEMA 3D SOUND Blu-ray™ Home Theater HX906TX.

The difference starts with the fact that it’s a 9.1 speaker system. On the tallboy speakers you see above, LG placed four upright 3D speakers which pump sound upward. By filling the sound field above the listeners’ heads, it’s like installing four height channel speakers, as they’re known to industry professionals, on the upper wall. This is possible because the 360° reflector inside the upright 3D speakers disseminates sound evenly to the entire room, letting the sound shower down on the listeners.

Now imagine the sound.

By creating a new dimension in sound coming from above, instead of just coming at you from your left, right, or behind, it truly envelops you as the sounds transport you to the scene.

On a standard home theater system, the sound of a helicopter might be recreated off to the side or with a back speaker. But with the new 3D sound, the sound actually rushes over your head as the helicopter does on the screen. You can be forgiven for ducking because it really is that dramatic. And as anyone who’s seen a 3D movie before knows, the ducking is half the fun!

All this is made possible by LG’s unique DSP technology, which includes Sound Field expansion and 3D Sound Analyzer. While Sound Field expansion allows listeners to enjoy high quality 360 degree sound no matter where they are in the room, the 3D Sound Analyzer analyzes the complex layers of sound to bring even the smallest details to life.

We tested it out recently in Moscow with some top sound journalists and they were blown away. Alexsey Korneev, editor for top AV magazine STUFF, writes, “Home Theater? No, this is more than just a device. LG created an entertainment-cultural complex with IMAX cinema, dance floor, computer club, and also exhibition of best designer solutions.”

 The beautifully designed speakers are a perfect fit with any interior

On top of the sound, the new CINEMA 3D SOUND Blu-ray™ Home Theater looks great and acts even smarter. The design incorporates a premium cubic look with a metallic silver hairline.

It also works intelligently and conveniently to provide outstanding Smart TV functions, including a wide array of premium content and apps. If you have an iPod or iPhone, you can simply cradle it to enjoy your own playlists and you can even download an app that converts your smartphone into a remote for your Home Theater. It also supports a more convenient method of sharing of all your media, including movies, pictures and music, via DNLA and Wi-Fi Direct™.

Eye-popping, jaw-dropping sound, because 3D is more than just a visual thing and your ears want in on the action. But don’t just take our word for it. Why not head to the store and hear the difference yourself. We’re sure you’ll catch it in the first split-second.

And that’s exactly why companies like LG are working hard to develop 3D sound technology. You’ve heard about 3D images but not sure what 3D sound is, right? Keep reading to find out what 3D sound is all about and why it’s really turning heads.

Just for a second, think about why we have those great sound experiences when we’re at the movie theater. When you’re watching an action movie, for example, you can literally hear bullets whizzing past your ear, individual raindrops hitting the roof overhead, or even the faintest of whispers off to the side. The auditory effect in concert halls and opera houses can be even stronger. Why?

In fact, these spaces are specifically engineered to deliver the ultimate sound experiences to the audience, with carefully crafted acoustics prepared to bounce the sound in precisely the right directions to amplify and qualify it. These sounds travel across the entire hall, allowing the people to experience rich music coming from all different directions, whether at ear level, or from above their heads.

At home, it’s difficult for a TV to compete with the experience of a movie theater or live concert hall because if you’ve only got two speakers, all those individual sounds are mashed together and sent out in the same direction. You also don’t have the unique ambiance of the theater delivered by those wonderful acoustics.

In an opera house, if everything is quiet, you really can hear if a pin drops.

Home theater systems make a great start at recreating this experience at home, especially because they begin with multiple channels. Ten years ago, 2.1 channels were common, giving you two speakers and a sub-woofer for the extra bass. Now, 5.1 channel systems are becoming common, and even 7.1 channel systems are appearing. As sound recording technology improves, the ability to deliver true 3D sound to consumers at home is here.

Are you getting a better idea of what 3D sound is? Sound is already three dimensional and even people with 5.1 channel home theaters appreciate its great surround sound effect. But, as outstanding as they are, 5.1 channel systems can’t deliver sound coming from over the top and this is precisely why LG has developed the truly innovative 3D home theater system, to fill out those upper levels of sound.

LG Home theaters range from 2.1 to 5.1 channels, and all the way up to 9.1 speaker 3D SOUND systems

LG’s cutting edge CINEMA 3D SOUND Home Theater System takes the major advances of all-in-one multichannel systems and pushes them to a higher level, literally. Using truly innovative technologies such as LG’s Sound Field Expansion and 3D Sound Analyzer, the system takes the home out of the home theater, and take you directly to the middle of the scene. It works with a special 3D reflector in the four upright 3D speakers, much like the reflector system in opera houses and concert halls. This reflector bounces the sound upwards in multiple directions to create a dome of sound that fully envelopes you.

Now, instead of just hearing sound coming straight at you or even from behind as with conventional home theater systems, the CINEMA 3D SOUND Home Theater System also drives the sound from multiple angles overhead. It creates a new dimension of sound coming from above.

We’ll be covering more about LG’s CINEMA 3D SOUND Home Theater System in the next post, and you won’t be disappointed. You have to see…er… hear it to believe it.

Alright, so you’ve gotten yourself a beautiful new LG CINEMA 3D Smart TV. You’re just minutes away from enjoying great 3D content. We understand your excitement. But before you dive right in and start powering things up, take a moment and know your ports. It’ll make your set-up easier and you’ll probably pick up a few tidbits on how to make the most of your TV. We say “probably” because our engineers have packed plenty of ideas in these units.

Let’s take a look at the ports.

That’s a lot of ports! Your CINEMA 3D Smart TV may not have an identical layout, but it will most likely have a similar configuration.

Now let’s get into what some of these ports can do for you.

HDMI Port

A good example is the HDMI Port and also a great place to start. Who besides gamers even knew what an HDMI was a few years ago? Well, thankfully today there are so many digital peripherals around us that can make use of HDMI ports. Besides your game console, think: digital SLRs, computers, notebooks, game consoles, camcorders, and even tablets. As the name suggests, it’s a FULL HD connection and the real beauty of it (besides those great HD videos) is that it also takes care of the sound.

RGB Port

Ok, we don’t all have HDMI ports on our PCs. But that’s not a problem. Whatever computer you do have, it will have what’s called an RGB connection. It’s been the standard for video/monitors for about 2 decades. So if you don’t have an HDMI port but still want to connect your PC, just unplug your monitor and plug that same cable into the TV. Click on the inputs and select “PC” and you’re good-to-go. Just keep in mind that you’ll need a separate audio connection for your sound.

USB Port

USB ports have become pretty common on our computers these days and you’ll find a bunch on your LG CINEMA 3D Smart TV as well. What many people aren’t aware of is that the TVs also come with software installed to read just about any kind of memory storage device that has a USB connector. Photos on your camera? Plug it in. A movie stored on your thumb drive? Just plug it in. The TV will do the rest, prompting you with a screen to choose the file. Just connect, click and view to your hearts content. You can even hook up an external hard drive.

Connecting your Home Theater System

Not all home theater systems were born equal but the basic ones have at least 2 channel speakers, which means you’ll definitely need the analog stereo audio ports, one for the Right and one for the Left. They are typically color-coded red and white. But most home theater system these days will be digital so just locate the digital optical ports on the back, match up the colors and enjoy!

Knowing just these 4 basic ports on your new CINEMA 3D Smart TV will open a whole new TV viewing experience. Connect and enjoy!

that even as you sit in your living room, you’ll forget where you are. But then you’ll remember and navigate to the Home Dashboard to access tons of premium 2D and 3D content on demand.

Hit play, and enjoy amazing 3D with amazing sound, in amazing quality, all on a larger-than-life screen. That’s what we call Ultra Definition.

It all starts with a barely noticeable bezel, a great picture and outstanding sound. Which is precisely what’s on offer with the new slim and narrow bezel design TVs that we unveiled at CES in Las Vegas. We’re talking about a bezel that measures in at just 1 mm. In other words, it’s ALL screen.

Now, what if you could do that to an 84-inch giant? And what if the resolution isn’t your standard 1920×1080, it’s 4 times higher at 3840×2160?! Well, that’s exactly what the world’s largest 3D Ultra Definition (UD) TV unveiled at the Consumer Electronics Show (CES) looks like.

And it’s a game changer.

One look at this beautifully designed, jaw-dropping beast of a screen, with a picture resolution unheard of in the industry, and you’ll fall head over heels. Incorporating the aforementioned new slim and narrow bezel design, this huge 84-inch display delivers what can only be described as truly immersive 2D and 3D viewing.

Let’s focus in on that amazing resolution because, aside from massive screen size, this is what really sets the unit apart from anything that other manufacturers have to offer. Take a moment and think about 3840×2160 pixels. That is a whopping 8.2944 million pixels! Hence the very well-deserved name “Ultra Definition”

Now, imagine what that will do for your 3D viewing, especially when you factor in our highly acclaimed Film Patterned Retarder-type 3D technology, with its comfortable, lightweight, and affordable glasses.

Comfortable and enjoyable viewing, coupled with LG’s ecosystem of premium 3D content and apps like the 3D zone will take your 3D experience to a whole new level. And navigating to your favorite content is a breeze with the newly unveiled Magic Remote that’s equipped with a scroll wheel, gestures, and even voice recognition on top of the standard on-screen pointer that people have been raving about since we introduced it.

And remember that 3D doesn’t just stop with the picture. This model, along with the new line-up of CINEMA 3D Smart TVs, featuring 3D Sound Zooming for 3D sound that can only be matched with home theater systems.

Now zoom out again. In fact, step back and take it all in. A gigantic 84-inch state-of-the-art TV, with a resolution so crystal clear, and a bezel so thin, that even as you sit in your living room, you’ll forget where you are. But then you’ll remember and navigate to the Home Dashboard to access tons of premium 2D and 3D content on demand.

Hit play, and enjoy amazing 3D with amazing sound, in amazing quality, all on a larger-than-life screen. That’s what we call Ultra Definition.

Now, the reality is that you can’t see one in your neighborhood electronics shop for now but it’s coming soon and we thought that with all the buzz about them, it would be a good time to talk about how they stack up with the LED TVs on the market today.

Because make no mistake, existing LEDs are outstanding, too.

First off, what’s the difference?

The main one is that OLED TVs do not require a backlight. They make their own light with an electric current that runs through the organic diodes. In the case of existing LED TVs, the light created by the diodes is driven through a liquid crystal display. So, while it eliminates the old style backlight, there are still a few layers that add to the thickness.

Now, what happens when you pit LG’s 55-inch OLED TV against an average LED backlit TV?

Slimness

LG’s 55-inch OLED TV is not only the world’s largest TV, but also the world’s lightest and slimmest. Despite its large 55-inch screen size, it weighs just 7.5kgs and the side profile measures in at a mere 4mms. That’s right, the equivalent of 3 credit cards put together! On the other hand, even the slimmest of LED backlit TVs generally measure slightly more than 30mm. Now, we don’t mean to pick on LEDs because we love them and, let’s face it, three centimeters is still pretty thin! But 4mm…that’s really something else!

Contrast and Black Levels

LED TVs have to use dimming technology to create dark areas. This means that black levels will be dark, but they can never be truly black. OLED TVs, on the other hand, can simply turn off the areas of the screen that, depending on the scene, need to turn black. On top of that, OLEDs boasts an infinite contrast ratio, displaying the smallest color details with the utmost accuracy and clarity. Put the two together, and you have the ultimate color experience. That’s why the contrast ratios between the brightest and the darkest areas cannot compare to existing LED TVs in the market today.

Color Accuracy

Again, because the OLED lights up organically, OLED TVs have the ability to create virtually every single color in the spectrum. Not so in LED TVs, which need to push light though an LCD matrix to produce the required color. The process of creating colors for OLED TVs is much simpler and much more accurate, resulting in truly rich color experiences. The LEDs do a more than admirable job but the OLEDs will always one-up them.

Viewing Angle

Nothing can compete with an OLED TV when it comes to viewing angles. Seen from any angle, in any position, the colors of the OLED will remain consistent and incredibly sharp. LEDs promise a major step up from existing LCDs when it comes to viewing angles for many of the same reasons. But they can’t match the OLEDs on this score either.

LG’s 55-inch OLED recently took the 2012 CES by storm

Truly Green

Actually, LED backlit TVs are quite energy efficient. Starting from energy consumption to lighter packaging, the technology is far more eco-friendly than CCFL backlit LCD TVs. But they just can’t do what an OLED can. Without the need for a backlight of any kind, OLED TVs consumes far less energy, either when in use or in standby mode. On top of that, because they are so slim and light, they let us reduce packaging materials and enable more efficient delivery around the world.

Turning Dreams into Reality

LG is just a few months away from rolling out the first large screen OLED TV into the marketplace and, as we said at the outset, there is a lot of anticipation. TV aficionados have been waiting for the large screen OLED TV dream to become a reality. And now it’s just around the corner.

It’s a big investment,  so our advice is this: “Know your tech, make better choices.”

You can read more about the differences in LCD panels here. There’s definitely a lot to be said about different LED types, as well.

What you might not have known is that the majority of the so-called “LED TVs” on the market today are actually LCD TVs with LED backlighting. Since LCD panels cannot emit light by themselves, they require a light source. Previous LCD TVs had CCFL backlights which are not bad, but are generally darker and hungrier for power than the more recent LED backlights that are powering many of the LCD TVs today. The new ones are not only brighter, their pictures are clearer and they are definitely easier on the electric bill.

Sounds great, right? But there are different types and the differences can be good to know about.Let’s walk through them.

1. Edge-lit LED TVs: Slim but Inconsistent Lighting

LED lights are much brighter than the old-style CCFL backlights, which are made from flourescent lighting. Taking advantage of their brightness, manufacturers placed the LEDs to the sides of the display, hence the term “edge-lit.” The LEDs at the sides projected light towards to the center of the display through “lightguides.” Edge-lit means a lot less LEDs over full array, making TVs thinner and more energy efficient. But these TVs aren’t without their shortcomings. Because all the LEDs are located towards the side of the display, the lighting is not completely consistent throughout the entire display. Even if your TV is displaying one single color, the edges may look brighter than the rest.

2. Full Array LED: Precision Manufacturing for Better Picture Quality

In terms of brightness consistency, the so-called full array LED backlit LCD TVs have a definite upper hand. All the LEDs are placed behind the panel, so they show consistent brightness throughout the entire display. However, the precision required in placing these LEDs is not an easy task, and because more LEDs are required to make the full array LED backlight work, the LCD TV tends to come with a slightly more expensive price tag. Different manufacturers refer to full array LED TVs differently. LG calls them FULL LEDs.

3. NANO FULL LED: Brighter and Darker

But the real advantage of full array backlighting comes with something that LG calls NANO FULL LED, also known as local dimming. Depending on the picture input, the LEDs constantly turn on and off, making some areas darker and others brighter. This gives these displays much deeper blacks, and a much higher contrast ratio. This technology is not available with standard CCFL backlighting or most edge-lit LED backlit TVs, as they use “global dimming,” where the whole backlight brightens or dims together. NANO FULL LED TVs produce better contrasts and also conserve energy, powering up only the areas you need. Although a handful of edge-lit LEDs offer similar technology, where parts of the TV darkens and parts stay lighted, they cannot be called true local dimming, as the LEDs are not placed behind the entire panel.

4. Organic LED TVs: Razor Slim with Flawless Pictures

Those panels are all great technological success stories, but how about a panel that produces its own light? Without a backlight, it would be thinner and use even less electricity.

Well, they do exist and we call them Organic LEDs, or OLEDs. It is the true LED TV.

There are so many advantages to these it’s hard to know where to start. Come to think of it, it’s easy, just look at the profile. With no backlight, they are razor thin, just milimeters, really. The secret is that everything is packed in a superthin film that emits light when electricity is applied.

But as they say about books, you should never judge a TV by its great cover. OLED TVs are stunningly thin but that’s not all. They also deliver flawless pictures never before seen in the world of flatpanel TVs. Because the light is organic, the contrast levels are infinite with amazing blacks. It also means you can view your TV from any angle without seeing the changes in color you normally see on a conventional LCD TV.

For picture quality, OLED beats the competition hands down. Unfortunately at the moment, these TVs have limited availability and the prices are a bit steep. But don’t be too disappointed because LG is planning to release breathtakingly slim OLED TVs for general consumers very soon! With that in mind, if you want a reasonably priced LED TV with great picture quality, a full array LED backlit TV with local dimming technology is definitely for you. In fact, LG has a wide range of FULL LED LG CINEMA 3D TVs available that not only deliver great pictures, they’re also cased in superslim designs!

LG is targeting a market share of 40% in Blu ray HTS category

New Delhi, 19^th March 2012:  It’s all very well having the biggest, widest screen with the most dazzling picture anywhere outside of a movie theatre, but to really capture the full cinematic experience, you need the sound to match. LG Electronics India is set to expand the 3D home entertainment experience as it unveils today the world’s first 3D Sound Home Theater System- HX906TX that elevates the Home Entertainment experience to new thrilling heights.

“3D entertainment is set to explode this year and LG is setting the pace with its  new 3D AV line-up,” said Mr. Soon Kwon, MD LG Electronics India Pvt. Ltd. “From picture to connectivity to sound, all our products are tailor made to create the best 3D home entertainment experience possible that Indian consumers crave for.”

Designed for the discerning buyer for whom hi-tech and hi-style are inseparable, the newly introduced HX906TX is LG’s top-of-the-range 3D Sound Home Theater System. HX906TX boasts true 360˚sound as immersive as a movie theater. Its innovative new approach to audio includes the Vertical 3D Effect Channel, which works by emitting sound through top-firing upright speakers installed on four Tallboy Speakers. Along with a 360º Reflector, Sound field expansion and 3D Sound Analyzer directs the sound in such a way that it creates “Sound Shower” effect, rich with crisp, detailed & mesmerizing acoustic envelope.

Specifically designed for a coordinated look with 3D TV’s, the HX906TX is extremely stylish with 3D cubic design accentuated with a glossy metallic hairline finish to create a Home Theatre that complements any living room or lounge. It’s a 9.1 speaker system which adds four Upright 3D Speakers to the conventional 5.1 channels on a home theater system. With 10 speakers in total delivering an optimized, multi-directional audio, the HX906TX creates an immersive sound that is also powerful enough to capture the delicate background sounds of everyday life.

Further sharing the plans on capturing 3D market, Mr. Kwon says, “We are all geared up to expand our full range of 3D AV products to further enhance the 3D market in India. We plan to capture 40% market share in the Blu ray HTS category as we already stand as market leaders in 3D TV’s with a 40% share (source: GFK  Jan’ 2012  in units). We aim to be a market leader in 3D Home Entertainment segment by June’12 with a market share of 50%”.

The HX906TX connects wirelessly through DLNA (Digital Living Network Alliance) compatible devices, making it quick and easy to access digital content stored on PC’s and other gadgets. With built-in WI-Fi enabling it to hook up with Internet networks, the user can also take full advantage of online content, including video streaming and web albums through the netcast function.

For the best in entertainment options, the HX906TX comes with LG’s outstanding Smart TV functions. Premium Content provides a wide array of VOD services for the whole family, while ‘LG Apps’ feature delivers top quality lifestyle, educational and interactive applications tailor-made for TVs. With the LG Remote feature, users need to only download an application for their Android or iPhone smartphone and they can change their smartphone into a comprehensive remote control for the HX906TX.

The HX906TX will hit the India market from March, 2012 at a price of Rs. 59990.

HX906TX Specifications:

Ÿ         CINEMA 3D Sound Technology

-          9.1 Speakers

-          Upright 3D Speakers

-          360º Reflector

-          Sound Field Expansion

-          3D Sound Analyzer

Ÿ         FULL HD 3D Blu-ray^TM Playback

Ÿ         LG Smart TV function

-          Premium Content

-          LG Apps

• Multi Playback (3D/DVD/HD DivX/MKV/ACD/MP3/AVCHD)
• Wi-Fi Direct™ and DLNA

Ÿ         Audio Return Channel

Ÿ         LG Remote via Smartphone

Ÿ         External HDD Playback

Ÿ         Music ID by Gracenote™

Ÿ         iPhone / iPod Playback and Recharge

We were pretty ecstatic, for example, when Thomson Reuters named LG as one of its Top 100 Global Innovators. And we were absolutely bowled over when the Consumer Electronics Show (CES) inLas Vegasbestowed 12 CES 2012 Innovations Awards on us.

In TVs and Home Entertainment, two new CINEMA 3D Smart TVs (models LM9600 and LM8600) each took an Innovations Award, powered by LG’s outstanding Film Patterned Retarder-Type technology, which provides truly breathtaking 3D images and a comfortable viewing experience.

These two sets also offer access to virtually limitless online content with Smart TV connectivity, including premium on-demand viewing services like Netflix and Hulu.

And what else could go better with an innovative TV, than an innovative Blu-ray™ player to serve up all those amazing pictures? LG’s 2012 flagship Network Blu-ray Disc™ player, the BP720, also took an award, with its outstanding design and brilliant 3D and 2D pictures and sound.

What if you’re dying to access the limitless content available on LG’s Smart TV platform, but don’t have one of our state-of-the-art 3D TV? Well, there’s a solution for that.

LG’s new Smart TV Upgrader, the SP820 also took home a CES 2012 Innovations Award. It gives you Smart TV connectivity even if you haven’t given up on your older model just yet. (Don’t worry, we understand. It’s hard to part with an old friend!) Just plug it into your TV, and you’re just a few clicks away from accessing all of LG’s premium apps and on-demand 2D and 3D content.

LG’s flagship PDP model PM9700, and beautifully designed audio ND85720 also took home CES Innovations Awards.

Innovative CINEMA 3D Smart TVs, innovative Blu-ray Disc™ player, the innovative Smart TV Upgrader, and innovative audio. LG has something innovative for everyone interested in watching great content on a great TV at this year’s CES. So, head on over to the LG CES newsroom to check out more details! (Go to LG CES Newsroom)

Are you making a TV purchase and trying to figure out which 3D LED Smart TV is the right one for you and your family?

The market is packed with options, and virtually every model from most of the manufacturers forces you to make a choice between price and all the latest top-of-the-line features. But how can you know you’ve got the right combination? And why do you have to choose at all?

We admit, the last one was rhetorical, and it’s the basic point made by the experts at PC Magazine when they chose LG’s 47LW5600 as the Best HDTV of year 2011. Outstanding picture quality, affordable price tag, comfortable glasses, an abundance of features, and the list goes on.

PC Magazine knows their electronics goods. In fact, millions of readers rely on their expertise to make better purchase decisions every year. And the experts fell head over heels for the 47LW5600.

So what made these tech-savvy experts at PC Magazine choose the 47LW5600 over all the other LED HDTVs in the market? Take a look at the TV first.

The 47LW5600 is a beautifully designed 47-inch CINEMA 3D LED Smart TV, based by LG’s outstanding Film Patterned Retarder-type 3D technology. Packaged with 4 pairs of lightweight, comfortable, and battery-free glasses, the 47LW5600 delivers amazingly beautiful 2D and 3D quality, along with easy-to-use Smart TV functions as well.

Before PC Magazine picked this model for the Best of 2011, it was also the editor’s choice, recognized for delivering outstanding 3D with comfortable glasses as well. PC Magazine editors were also thoroughly impressed by the “inky blacks, excellent color quality, low power usage, and a robust feature set” of the 47LW5600.

And navigation is a breeze with LG’s Magic Remote. Users can switch channels, change setting, access Smart TV apps and more, all with a few clicks and waving of LG’s intuitive Magic Remote. You use it like a magic wand and it acts like an on-screen mouse.

PC Magazine also noted the thoughtfulness of how the peripheral ports are positioned, making it easy for users to access USB and HDMI ports, even when the unit is mounted on the wall.

The bottom line: the LG 47LW5600 CINEMA 3D LED Smart TV “brings together everything you could want in an LED HDTV.” Excellent pictures, tons of networked features, great remote controls, and affordable glasses. All that AND an affordable price. What more could you ask for?

But what about your own content? Sharing all the pictures and videos stored in your notebook on the big screen is not always so easy. All the cables for video and audio, switching inputs and outputs… it’s not exactly a walk in the park, and definitely not very “Smart.”

Well, that’s about to change.

The new line-up of LG CINEMA 3D Smart TVs that we recently unveiled at the 2012 Consumer Electronics Show (CES) inLas Vegasfeatures something called Wireless Display technology from Intel. We call it WiDi for short. We worked closely with Intel to integrate WiDi into our LG CINEMA 3D Smart TVs, and we’re the first to do it.

It allows instant, high-definition viewing of content stored in notebooks and other mobile devices on large screen TVs, and even projectors and monitors.

Here’s how it works: First of all, throw away all your cables because you won’t need them. You won’t even need a wireless internet network in your house. Using your notebook’s Wi-Fi chip, the TV will automatically make a connection with the Wi-Fi chip embedded into the CINEMA 3D Smart TV and that’s it. You’re ready to stream all that great content.

And if you’re wondering whether you’ll also be able to connect to your regular WiFi while your notebook is talking to your TV, the answer is an emphatic yes! That means you can surf the web while watching videos stored in your notebook computer, right on your big screen TV, all in real-time.

Now that’s what we call smart. In fact, we’re pretty sure that our new lineup of CINEMA 3D Smart TVs is going to redefine the Smart TV as we know it. So make sure you get WiDi, and get ready for a smarter TV experience.

To read more about LG TVs at the CES, head over to our CES Newsroom. (Go to LG Newsroom)

The Future of TVs

Most innovative of all was LG’s 55-inch Organic LED (OLED) TV. It’s also the world’s slimmest at just 4mm, and the world’s lightest at just 7.5kg! This beauty brought about a lot of Ooohs and Aaahs at the CES LG Press Conference, and all for good reason. The LG 55-inch OLED TV is simply stunning in both looks and quality.

 The LG 55-inch 3D OLED TV absolutely surreal

The immaculate picture quality from OLEDs promises out-of-this-world viewing and they are amazingly thin, and incredibly energy efficient. On top of that, the ultra-wide viewing angle means you can watch them from just about anywhere in the room without losing any quality.

Immersive Viewing

When you want to watch a movie, you want to be immersed in it. It’s the ultimate TV experience, when you lose yourself into the action and forget everything around you. To achieve that, we shaved off the sides of the CINEMA 3D Smart TVs, leaving almost nothing around the edges of the panel except a bezel that measures up to 1mm thin! We call in the CINEMA SCREEN design, and as we like to say, go ahead, dive in!

The new LG CINEMA 3D Smart TV with a barely noticeable 1mm bezel

LG also introduced Ultra Definition to pump up the immersive. UD delivers 4 times the resolution of FULL HD TVs, meaning a whopping 8 million pixels or more on a single TV screen. And yes, 4 times the resolution equals 4 times the picture clarity equals many times the viewing enjoyment for you and the whole family.

The World’s Largest 84-inch Ultra Definition CINEMA 3D Smart TV

 Let’s recap: we’ve got a nearly zero-bezel combined with Ultra Definition viewing. What else could you need? How about a bigger screen? Thanks to the amazing advances of Ultra Definition, LG was able to roll out the world’s largest 84-inch UD CINEMA 3D Smart TV. It doesn’t get any bigger than that (for now!) and that’s what we call immersive viewing.

More 3D!

Last year, LG led the growth wave for 3D TVs by getting aggressive with our passive technology, also known as FPR or Film Patterned Retarder-type 3D. We also rolled out some great 3D content.

You can now officially expect more. The new line-up of CINEMA 3D TVs comes with upgraded 3D features for better picture and the sound. No 3D content? No problem. Just flip the switch and watch the 2D input convert to 3D. And with the click of a button, users can control the depth of the 3D effects with the 3D depth control feature, access even more premium 3D content on demand, and even experience 3D sound zooming, that intelligently delivers Home Theater-like sound experience.

Smarter, Easier and More Fun

Smart TVs will become much smarter, making and easier and more enjoyable for users around the world.

LG’s Smart TV platform has seen a major upgrade, starting with Home Dashboard 2.0. You can now fully customize your apps on the Home Dashboard, making it easier to access all of your favorite contents.

Speak up into your Magic Remote!

And to access your favorite content, you’ll be able to use the new Magic Remote that now features a scroll wheel, voice command support, and even Magic Gestures to command your TV.

The New CINEMA 3D Smart TVs also supports full body gaming, through a 3D camera.

Share the Fun!

We’re all connected these days, and that means sharing our content. LG’s 3D ecosystem sets up all your sharing seamlessly through LG 3D devices, including 3D TVs, 3D notebook computers, 3D mobile phones and more. And this year’s CINEMA 3D Smart TV models will feature Intel’s Wireless Display technology, allowing users to easily share all the content stored in other devices, right on the screen of their TV, without wires and even without internet connection. Let your gadgets talk directly to your TV.

And speaking of sharing, we shouldn’t forget that new CINEMA 3D Smart TVs come with 4 pairs of glasses so you can easily share the fun with your friends.

Can’t you just tell that 2012 is going to be an exciting year for us all? Beautiful designs, exceptionally thin bezels, stunning picture quality. And so much more content for people to enjoy and share with your friends. Brace yourselves for more from LG Electronics.

For more information, head over to our CES Newsroom. (Go to Newsroom)

The partnership was unveiled at the CES inLas Vegasin January and we couldn’t be more excited about it. You may have heard of Google TV from other manufactures before, but this isn’t like anything you’ve seen or heard of. This is a coming together of Google’s wildly popular Android OS with LG’s outstanding 3D and Smart TV technology.

Now, we don’t say this often but, let’s forget for a moment about all those great features we pack into our TVs. The first thing that will strike you is that it’s so easy to use. The combination of the Android based interface and apps, with the Magic Remote specially designed for the TV works, well, like magic.

The Google TV Magic Remote developed by LG has more than a few tricks up its sleeve. It works like the standard Magic Remote with an on screen pointer. You can wave it around and hover the pointer to what you want to access and click. There’s also a directional pad on the remote, so you can surf from on box to another with a simple click of the arrow. When you’re surfing pages of content, you also have a scroll wheel, getting rid of the need to search for the scroll bar on your screen.

But the real secret is in the backside of the remote. Whenever you miss your keyboard when surfing the web, flip your Magic Remote over and you’ll see a full Qwerty keyboard waiting for you. And what good is a Google TV without Google’s popular Chrome browser and the world’s most popular search engine?

So when something pops into your mind, just hover your pointer to your Chrome browser, flip your remote over, and start typing. That’s how we search on our computers, and that’s exactly how we can do it on LG’s new Google TV.

Equipped with LG’s CINEMA 3D technology and Film Patterned Retarder (FPR) technology, it also delivers exceptional 3D pictures, with battery-free and lightweight glasses. It’s really an ideal TV for 3D viewing with family and friends, and for taking full advantage of all of Android features that works seamlessly.

You wouldn’t expect anything less from LG would you? Head over to our CES Newsroom to read more. (Go to LG Newsroom)

The Vegas venue has been cleared out, and the manufacturers and reporters have all packed their bags and returned home. But the amazing products unveiled at the 2012 CES are still the talk of the industry.

Here’s a roundup of all the great responses we’ve had from the media about our Home Entertainment products at the 2012 CES.

LG 55-inch OLED TV

They just can’t get enough of it. In fact, if there was one single most talked about product at the show, it’s definitely LG’s 55-inch OLED TV. This stunningly beautiful unit stole the hearts of reporters and took the entire show by storm. Even before the CES kicked off, it was the center of media attention, and the response upon unveiling was that it was well worth the buzz. And before we forget, it is the world’s largest, the world’s slimmest (4mm), and world’s lightest (7.5kg) OLED TV.

Engadget, a well-known tech review site, called the incredible picture “razor sharp.” The Verge, another renowned tech review site, said the colors, contrast and viewing angles were “too awesome for us to count pixels.”

Business Review USA mentioned that, “The picture on the OLED TV is incredible.”

Now, we weren’t the only manufacturer to unveil a 55-inch OLED, but CNET agreed with us that ours is tops when it named LG’s 55-inch OLED TV as Best of Show in CES.

LG’s 55-inch OLED: Simply Stunning

Check out this graphic on our amazing OLED TV here.

The New CINEMA 3D Smart TVs with a Bezel up to 1mm Thin

The funny thing about the bezel on our New CINEMA 3D TVs is that it is barely noticeable. In fact if we didn’t say anything about it, you’d probably think the TVs didn’t have one. But if you must know, the thinnest of our new models measures just 1mm! Sitting comfy on your couch, that’s virtually invisible.

And the reporters were thoroughly impressed. Tech Radar called our 1mm bezels “outrageous.” CNET went as far as to say that it is “one of the most beautiful TVs the company has announced.”

LG Google TV

Several manufacturers introduced a new Google TV at 2012, and LG’s very own version, together with our amazing 3D technology, made quite a splash.

The LG Google TV comes with a specially designed Magic Remote with a Qwerty keyboard. And among other things, this remote is what the press fell in love with the most. Engadget commented that the “Magic Remote Qwerty is probably our favorite out of the three options presented at CES.”

The interface of LG’s Google TV also caught their eyes. T3, aUK based tech review site, said they “felt instantly comfortable with how the interface was laid out.

Based on the wildly popular Android OS, LG provided an interface with easy navigation and browsing experience. It also has convenient multi-tasking support, letting users simultaneously run searches and access social media features while watching their TV. The Magic Remote Qwerty makes the features so much more easier, and of course, you can enjoy the same amazing 3D and Smart TV experience on LG CINEMA 3D Smart TVs! Read more about the LG Google TV here.

That’s All Folks!

Yes, the CES is over. Much as we want it to keep on going, all good things really do come to an end.

But actually, it’s only just begun. We have the whole year ahead of us, and you’ll be seeing many of the great products unveiled at the CES on the store shelves in no time. Soon enough, you’ll be able to get your hands on our great new lineup of TVs and witness for yourself why everyone was going crazy over our products. There’s so much more to come.

Typically, households were a one family-one TV story and you’d find the one TV right in the living room where it could be viewed by everyone. Today, of course, families have TVs throughout the home. Technology has made them not only more affordable but also smaller and easier to fit into all the various rooms of our houses. Now we see TVs in the living room, the bedrooms, and even the kitchen and bathroom.

Given all the various TVs out there, here’s a few recommendations that could be the perfect fit for every corner of the house and every type of character.

The Living Room

TVs are still for the most part, something for the entire family to enjoy. And that’s why your living room TV should consider the tastes of every member of the family. We recommend the LW98 series, a 55-inch FULL LED LG CINEMA 3D TV. These LED backlit 3D TVs are full array LED with extremely high contrast ratios that can be viewed from a wide angle by many people at the same time. Together with LG’s 3D sound Home Theater System, your family can enjoy a truly movie theater-like experience right in the comfort of your living room. There’s no need to pay extra for 3D movies at the theater. With a simple click of the Magic Motion Remote Control, you can choose from the pool of premium 3D content.

Recently launched at IFA 2011, the LW98 is a beautiful FULL LED LG CINEMA 3D TV that fits perfectly in any living room.

The Kid’s Room

Kids can be a handful, right? Leaving them for one minute could mean a very creative mural on the entire wall. You may think keeping your walls clean without having to discourage your children’s creativity is a never-ending dilemma. But don’t jump to conclusions. Take a look at the LG Plasma Pentouch TV, the perfect solution to your walls and your children’s creativity. It’s a full touch screen TV, enabled by 4 pens that come in the box. Now just hand your kids the stylus pen for sketches, photo edits, and even games. If you see really great works of art, you can always save them or print right from the TV interface.

LG Plasma Pentouch TV provides hours of fun for the kids and, best of all, there’s no mess on your walls! 

The Hard Core Gamers

There are two kinds of hard core gamers in this world. Some like to play alone and some like to do battle with their friends. If your house happens to have one of the latter, you should really think about LG CINEMA 3D TV with Dual Play feature. It delivers two entirely different full screen images for multiplayer games—say goodbye to split screen! Just slip one of the pairs of glasses that come in the package and let the games begin.

The Dual Play feature brings to different sets of glasses and two different screens for the optimum multiplayer gaming experience

The Bedroom

Having a TV in the bedroom is great for watching TV in a more personal space, especially if your kids don’t like your shows (sound familiar?). Usually bedrooms call for a more intimate screen. There’s no need to go overboard, right? Two good choices are the LW6500 with a 47-inch screen or the LW5300 with a 42-inch screen. Don’t be fooled by the smaller screen size. These models are a perfect fit for any bedroom, with great 3D and Smart TV functionality. That means you can watch great 3D shows and movies whenever you want, and surf the web or manage your social media accounts, all at the same time! So no more notebook computers to balance on your lap while on the bed!

The LW6500 may be smaller in size than your living room TV but it still delivers the same great 3D picture quality

Once you have every corner of your home covered with LG’s latest CINEMA 3D TVs, there’s another great advantage that’s waiting for you. All of your 3D TVs in your house work on the same great FPR technology, which means you can walk from room to room with just a single pair on all the different TVs you own. They’re light, they’re stylish, and they’re very affordable. One pair per family member is enough!

Some 5,600 films and documentaries from more than 40 countries were on show at the New York event. Star turns included Cameron Crowe with “The Union,” his first film in six years, and Will Ferrell, who lent his comedic talents to the low-budget comedy “Everything Must Go.”

Venues for the 10th Tribeca Film Festival, which ran from April 30 to May 1 in theaters across Manhattan, New York. (Photo courtesy of the Tribeca Film Festival)

Just as exciting, however, was the vast selection of films from lesser-known talents, including productions fromSouth Africa,Norwayand across the United States that tackled everything from avant-garde poets to children with photographic memories.

Eager to help foster the adventurous talents of tomorrow, LG provided students from the Tribeca Flashpoint Media Arts Academy, in Chicago, with equipment and technical support to help them produce a series of shorts with the company’s latest 3D technology, CINEMA 3D. The films also debuted at this year’s festival, on a series of CINEMA 3D TVs and Blu-ray™ players in venues throughout lower Manhattan.

Beth Janson, Executive Director of Tribeca Film Institute, speaks at an April 28 screening of the short films students made using LG’s Cinema 3D.

 “Our students and faculty are so happy to have had this opportunity to use the latest in digital film and 3D technology,” said Audrey Welling, a senior producer at the academy. “It certainly gave them an edge as they leave the classroom and start their careers.”

“As a student it’s important to be able to learn how to shoot 3D, how to edit 3D, how to master 3D, because it’s the way of the future,” said Stephen Fletcher, a student at the academy.

Of note among the submitted films, “The Flying Wallendas Highwire Family,” turned heads by successfully capturing the tension of live high wire performances in the 3D format. Viewers also enjoyed an animated short, “The Universe of 3D,” which showed how LG’s 2D logo could be transformed into a compelling visual experience.

Tribeca Flashpoint Academy students film scenes from “The Flying Wallendas Highwire Family,” one of the 3D shorts shown at the Tribeca Festival. (Photos courtesy of the Tribeca Flashpoint blog)

 By providing students with the skills they need to create 3D films of their own, the joint project with Tribeca is also aiming to push creation of the kind of inventive, daring content that can make 3D such a thrilling medium for home entertainment.

“We hope that our alliance with Tribeca and the Tribeca Flashpoint Academy will inspire more young filmmakers to create 3D content for consumers to enjoy,” said John Weinstock, Vice President of Marketing for LG. “The 3D films created by these students already capture the exciting possibilities of the 3D experience.”

At the ripe old age of 10, the Tribeca Festival has matured into one of the leading outlets for creative, left field filmmaking in the United States. As 3D moves from the creative fringes to the mainstream, it’s thrilling to know that some of the cream of the country’s cinematic talent will be fulfilling De Niro’s vision, and discovering just how powerful 3D can be.

On April 21, LG held one of the most ambitious events in its history as it launched its new CINEMA 3D TVs inEurope. In the beautiful Grand Palais in Paris, LG invited 1,500 stars, media, retailers and customers to what would be the biggest ever screening of a 3D movie on the biggest ever 3D screen – facts now acknowledged by Guinness World Records.

Paris, known for beautiful scenery and rich history, is one of the most visited cities in the world. Once the center of a sprawling empire,France’s capital now stands as a cultural marvel and a showcase of human endeavor.

 An LG CINEMA 3D flag flutters in the Paris wind, with the Eiffel Tower in the background.

Then, there is the Grand Palais, a magnificent structure built in 1900 for the World’s Fair. Used to stage everything from grand exhibitions to horse-riding contests, it is better known as a symbol of innovation and modernity.

Our France marketing team thought that such a symbolic place – which has inspired the public with art and technology for over 100 years – would be the perfect venue to launch our CINEMA 3D. And they were absolutely right!

Buses emblazoned with CINEMA 3D logos pull up by the Grand Palais.

 Byun Kyung-hoon, LG’s Executive Vice President and Head of Overseas Sales and Marketing, describes the technological wizardry behind CINEMA 3D and Smart TV.

With the venue secured, visualizing the event was exciting – overwhelming, even. With some big decisions and the full support of our top brass, we collaborated with six teams from LG HQ and theFranceoffice to plan the most ambitious event I’ve been part of in more than 10 years of marketing.

The challenges were many and daunting. Due to government regulations, booking the Grand Palais would ordinarily have to be done more than a year in advance – we had two months. In that time, we had to pull out all the stops to persuade the authorities to let us use the Grand Palais, while we simultaneously planned an event that would normally take at least six months to pull off.

Most galling of all, though, was ensuring the event befitted the stature of the venue. We originally pitched the event as the biggest ever 3D movie screening for the public – but we knew that even this wouldn’t be enough. The authorities in charge of Grand Palais are very strict about its events not being too “commercial,” so we had to come up with something really creative, but which also clearly communicated what makes CINEMA 3D so special.

Our solution was to turn the Grand Palais into a “total 3D playground.” As visitors wandered around with their CINEMA 3D glasses, they would pass an entire side of the Grand Palais set up as an “experience zone,” where they could see for themselves the difference between CINEMA 3D TVs and competing 3D sets. Nearby would be a section of 3D video games, 3D projectors and 3D computer monitors, while the halls inside were lined with the latest CINEMA 3D TVs broadcasting the entire event live in 3D.

At the “experience zone” at the Paris launch event, visitors had a chance to see for themselves the difference between CINEMA 3D and older technologies.

The other side of the Palais was transformed into a breathtaking 3D movie theater, with space for 1,500 viewers. LG in fact set two world records that night: the biggest ever 3D movie screening, and the largest 3D projection screen (27 meters by 11 meters).

In keeping with the theatrical atmosphere, we hired Isabelle Giordano, a prominent move critic, to host the show, and invited along actor Sophie Marceau, director Claude Lelouch, and a host of other top French celebrities. There were turns from French magician Dani Lary and Brazilian dance troupe Brasilian Ambience. And, of course, we screened the 3D animation blockbusterRIO, which had opened just a few weeks prior to the event.

A record 1,500 people marvel at a screening of animated blockbuster RIO, shown on the world’s biggest ever 3D screen.

Managing the entire event, which also included a daytime show for press and sales staff, was a formidable undertaking. Adding to the fun were the cultural differences between our teams fromKoreaand the French staff on the ground. In one nail-biting example, we encountered difficulties when testing the 3D videos before the main event.

With just two hours remaining in which to fix it, the technical staff went for lunch for a little over an hour. But when they came back, with 30 minutes to spare, they promptly fixed the equipment right up, and it worked perfectly. Among many other things, we learned that the French style of doing things – though very different from ours inKorea! – can work wonders.

Sophie Marceau, a very special guest at the event, poses for the cameras. 

 Along with top brass from LG, French superstar Sophie Marceau checks out LG’s CINEMA 3D for herself.

 The spectacular interior of the Grand Palais, specially decked out for the CINEMA 3D launch event.

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Jin Choi worked in the field of Marketing Communications for LGE US and HA Company. Now as a member of the Europe LCD TV Marketing team, he is now responsible for supporting France market and dedicated to making LG TV No. 1 globally.