Couch potatoes never had it so good. LG’s latest Cinema 3D TV will seduce you with its lines and impress you with its smart features.

8 Reasons to Buy the LG Cinema 3D Smart TV:

1. Edge-to-edge- The-Cinema Screen design sports a barely noticeable 1mm-thin bezel, making pictures appear virtually edge-to-edge.
2. Share and care- Share movies from laptops with Intel WiDi tech or your phone’s screen on the TV. Angry birds HD, anyone?
3. 2D-to-3D- Convert 2D Blu-rays to 3Don-the-fly and relive your favourite flicks with greater relish.
4. Depth control – Tweak the 3D effect to your taste with the depth control feature. Be the boss in this dimension.
5. Dual play- Play a console game with a buddy with the TV in 3D mode. Each player will see a different 2D display through the passive, battery-less 3D glasses.
6. Planet apps- Tinker wIth apps, access the web through the Smart TV Zone. It’s intuitive and gives easy access to content.
7. Fast and frugal- It might be powered by a dualcore processor but it also includes smart energy-saving tech.
8. Motion remote- The revised motion-control remote lets you point, make gestures or scroll through the UI.

(Technorati)

For a civilization brought up on the concept of maya, it has taken the Koreans to prove it literally that life indeed is an illusion. Yesterday I was witness to the launch of the world’s largest 3D Cinema Smart TV by LG Electronics in India.  72 inches of screen and when the bat hit the ball, it literally came out of the screen. I moved forward and did try to catch the ball. Alas it was an illusion of 3D technology. Yet, one of the best ever. 3D has finally arrived in sense and sensibility that thrills the viewer. The concept of distance, space, depth and the way we view things is about to change.

3D Cinema Smart TV coming of age: The Picture gets out of the Screen
3D has been in the television market for sometime now but the experience has never really been thrilling. Yes, there was a certain depth to the pictures but perhaps that was all there was. LG 3D Cinema Smart TV redefines 3D viewing in many ways, perhaps the most important one is that the picture is no longer confined to the screen. It reaches out to you. Water splashes at you, so much so that your first conditioned reaction is to wipe your face. The hero’s punch comes right into you, the conditioned reactive mind for a second looks for protection and when the bat hits the ball, it actually makes you move a step ahead to catch it. The pictures actually come out of the screen by at least a few feet. Well so it seems.
The Good, the bad and the ouch!

2D to 3D conversion feature
Let’s say you are a Big B fan and your favourite movie is Deewar. Let’s also add your favorite dialogue to this “Tumhara pass kaya hai…. mere pass ma hai”.  Now you can transform this into a 3D experience.   LG 3D Cinema Smart TV allows conversion of existing pictures into 3D mode quite easily. The conversion feature is easy. Big B has bashed the baddies it’s now time to feel the power of his punch. You can increase the “depth” feature to 20 (maximum) for maximum 3D effect.  For the dialogues you could do 3D sound zooming. It’s a lot of power in your hands in terms of conversion to 3D.

Viewing Real 3D movies
The real power of this TV is in viewing content made in 3D. The punch comes right at you. The 3D sound zooming adds an extra dimension to sound. The voice echoes, comes from an unknown dimension, as if this was all there was.

Smart TV
The Smart TV in this is great. The remote is gesture based and simple. The high points are pointing, gesture & wheeling within the remote.  Another good feature is the Intel’s WiDi inbuilt in the TV which allows wireless display of HDMI content. Then there are the standard features which are in most Smart TV’s web browser, panels, home dashboard and WiFi.

Pricing
The pricing starts from Rs.40,000 and goes up to Rs.7 lakhs. 72 inches is magnificently huge for a TV screen especially of this type. The price tag is even more magnificent at over Rs.7 lacs for this 72 inches screen. Having said that, instead of spending lesser amount on building a projection system this might be a better buy.

One thing is for sure LG Cinema 3D Smart TV maybe well be the defining point in the way we view 3D content at home.

The 55LM8600 from LG is so smart that if it was human, it could’ve easily competed with Einstein’s intellect. It is a new generation Flat Panel that needs no heavy-duty instructions and gives you no pain in setting it up. It is a deity for gamers who understand its standing and a total delight for avid movie watchers.

The concept of ‘Better Getting Best’ gained a lot of attention in this year’s CES. Particularly in the television sector, the trend of smart TVs getting smarter and exactly what needs to be worked upon to achieve it was the most discussed topic. While each television manufacturer presented their own ideas, LG has turned out to be the first television brand to bring the solutions to the Indian shores. Here is an exclusive review of the 55LM8600 from their latest range of Cinema 3D TVs. Considering how well theirCinema3D TVs faired in 2011, our expectations were sky-rocketing.

OUT OF THE BOX

The TV had a scintillating effect when we placed it in our studio. Its been almost half a decade since LG’s proactive participation in the flat panel market here in the country, and it is for the first time that we’ve seen so much flamboyance in any of their flat panels. There have been the Scarlets and the Jazzs that had rare spurts of flashiness, but the new 55LM8600 bears a strong fashion statement that we haven’t seen with any LG TV. Two things that caught our attention were the panel stand and the seamless bezel-less frame. The metal ribbon stand is very contemporary in approach, making the TV look as if it is suspended in mid-air. Now we have reviewed monitors with killer looks but getting a 55-incher to appear like this is a Herculean task that LG has managed to pull off quite well. Also, we have seen frameless TVs, but the seamless no-bezel design came as a pleasant surprise to us. We couldn’t wait to experience the picture on the screen.

TECHNOLOGY

We asked LG what’s special about this new range of TVs, and they answered with a big 3D logo. Well, we were not surprised with that. After all, their FPR 3D technology has managed to bag the recognition  of the best 3D technology in the consumer segment. And this is where we would like to re instate the ‘Better Getting Best’ concept. For starters, they have come up with a few amendments in2D to 3D conversion, promising better experience devoid of any aberrations and anomalies in terms of edge enhancement. There is this new ‘Dual Play’ mode that will beef great interest to the avid gamers. This feature will come in handy if you enjoy competitive gaming. It takes inspiration from the ‘split screen’ mode seen in many games, where two gamers can see their corresponding view-points on the same screen. The problem with this type of multi-player mode is that due to the split screen, both the gamers get only half of the total screen size as their gaming area. But with LG’s Dual Play mode, every gamer gets the entire screen for his own viewpoint. Fun, isn’t it? Furthermore, they have increased the control that one get son the 3D picture, for instance, the depth of the 3D images, image shifted. This feature will be extremely useful when you are converting2D to 3D and for tweaking the converted 3D picture to your liking. So much for the 3D world, but that’s not the end of what the new LG TV has to offer. The TV also excels interims of connectivity with ample options for I/O and an elaborate USB support as well. An interesting feature is the onboard Wi-fi connectivity. Yes, we do know that there are thousands of TVs with onboard Wi-fi, but LG has gone a step ahead to exploit this feature and not just use it for browsing the internet. With onboard Wi-fi, they have the SmartShare feature to connect your PC, mobile phone or tablet PCs directly to the TV and share content off-the-fly. For example, on PCs you just have to create a shared folder using the installation CD that comes with the TV and start sharing any files that you wish to see or hear on TV to the folder by just copying it to the folder. They have also packed in support for office files and PDFs as well. All the other features from last year’s Cinema 3D TVs from LG are retained in the 55LM8600 such as exhaustive control on the picture quality with a highly intuitive and suggestive user interface.

REMOTE CONTROL

Just like the earlier versions of the Cinema3D TV, the LM8600also comes with an option of two remotes. First is the regular remote almost filled to the brim with all sorts of colorful buttons. Though densely populated, the remote is very easy to get along with and also comes in handy with the elaborate GUI of the TV. The second option is of the motion sensor remote (similar to the Microsoft Kinect for Xbox or the PlayStation Move forPlayStaion3). This houses only a handful of buttons, namely for 3D, apps, volume and power. But here LG has given a track pad and jog dial on the remote. If not for these two features on the remote, you would be struggling to get accustomed to the functioning and the movement of the remote on the screen.

There is not much done in the2D video section, and we did not expect a great deal of difference in the already flawless picture quality of the Cinema3D TVs from LG. The frameless design does provide you with an experience similar to that of a projector only that you can see the boundaries. Nonetheless, the experience is much better than watching your movies on a TV with a 1” thick frame. As we sampled highly demanding Blu-rays such as ‘Thor’, ‘The Dark Knight’ and ‘Captain America’, the LG TV presented us with possibly the best video playback that you can get on any flat panel television currently available. Since all the above-mentioned Blu-rays are action-heavy, they bear all the pre-requisites (colour saturation, black levels, sharpness and motion) to test a flat panel for its optimum performance. And the 55LM8600was all game with its crisp sharpness, deep black levels, utmost colour saturation and swift handing of motion. And you also have the ISF presets that make life easy by calibrating the TV off-the-fly according to the ISF standards. We did find a slight trace of light leakage off the LED lined up on the edge of the TV. This was particularly seen in very dark scenes like the climax of ‘The Dark Knight’ affecting the detail in the black levels. This can be resolved to an extent by using a tweak for the black levels and choosing between two points—low (gets the black levels really deep) and high (reduces a contrast by a couple of notches by putting up a slight white cast on the screen).The next task was to check for the 3D picture quality, and unlike last year, this time we had almost two dozen 3D Blu-ray discs lying in the studio. And once again FPR3D technology proved it’s worth as the most suitable and convenient3D technology available in the market. Be it games, animation or even motion pictures, the playback for 3D was simply the best that we have seen. The TV not only tackles regular issues of 3D picture playback like low brightness, dizziness or headache caused by the glasses (more prevalent inactive shutter glasses) or even viewing angle, but manages to put up highly effective 3D performance.

The vb  frameless design also played big role here in order to reduce the effect of constrained vision by providing a more immersive and engaging experience. The only drawback was that of the vertical viewing angle (also seen in earlier versions of the FPR 3D TVs from LG). So, if you wish to mount the55LM8600 on the wall, take care that you don’t mount the TV in such a way that the vertical viewing angle comes to more than 50 to 60degrees. If it is more than this range, you won’t be able to enjoy the 3Dexperience to the fullest as it affects picture sharpness and you easily see two different images forming the3D images. The 2D to 3D conversion is convincing but we did notice slight discrepancies in scenes with fast motion sequences. In ‘Thor’, every time the Bifrost started to revolve around itself or even in ‘Green Lantern’ when Hal Jordon (played by Ryan Reynolds) made his super-fast trips to some other planets, the TV seemed to lose its hold on the 3D rendition as it lost the sync for a couple of seconds. But this took place only for a few seconds as once the picture comes back to normal pace, the TV was once again in all its 3D glory. The Dual Play is an interesting feature and LG has incorporated some innovative reverse engineering. Picking up on how 3D technology works, they have devised a way where two different gamers can simultaneously look at two different images on the same screen. As it turns out, you need special Dual Play glasses for this. And the best part is that for the 55LM8600, a pair of Dual Play glasses is included in the package along with four normal FPR 3Dglasses. For some other models, you can avail the glasses at an extra cost. But considering the low cost of FPR 3D glasses, we think that this investment is absolutely worth it for the kind of results that it gives. Speaking about the SmartShare feature, a peculiar problem with such features is the setup procedure which gets painstaking and tedious, but in 55LM8600 LG has provided a simple step-by-step guide to the users on how to hook up their phones and PCs with the TV. It does not take more than a couple of minutes to complete the entire procedure and your TV becomes an entertainment hub. Once connected, you can also use the TV as a second screen without any wire using the SmartShare feature. The only care that you have to take is to have both the devices connected to the same Wi-fi network. Now that’s a little more than smart!

How Dual Play Works?

While viewing a 3D film with FPR 3D glasses, users are already receiving two different images that are simultaneously being displayed on a television or movie screen. Each of these two images are polarized using a special filter, and this filter orients each image’s light waves in a specific direction. All this takes place on the screen itself. As for the glasses, the two lenses allow light waves to enter only if they’re oriented in the same direction as each lens’ polarised filter. For example, waves in plane X for the left eyeball and waves in plane Y for the right eyeball. When the brain processes the two different images coming in at the same time, the viewers perceive depth that isn’t actually there, and that’s 3D for us. LG’s Dual Play technology uses this same feature but with a twist. In the Dual Playglasses they have popped out the lenses on two polarised glasses and exchanged them to create matched pairs. One Dual Play glass contains the same lenses for both the eyeballs. So when a gamer wears them, he loses the ability to create a three-dimensional image, as it would have otherwise done. Instead both the eyeballs will now receive light waves that have been oriented in a single direction. In other words, a person gets picture A and cannot see picture B, while the vice-versa takes place with their competitor in the game.

(by Cyber media)

The CINEMA SCREEN Design translates the latest advances in LG’s Flat Panel TV technology into an aesthetically superior form. The Bezel that surrounds the new CINEMA 3D Smart TVs has been slimmed down to negligible levels (1 mm), creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

“Technology and design are key factors behind LG Home Entertainment products. With our 2012 CINEMA 3D Smart TV line-up, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design”, Soon Kwon, MD LGEIL said.

Talking about targets Soon Kwon added, “With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies to hit Indian Cinemas hall, 3D entertainment is set to explode in India at a steady growth of 500%.  We are targeting business worth Rs. 1000 crore from 3D TVs and aim to consolidate our position in the Flat Panel TV segment with 30% market share.  To ensure the numbers we have an aggressive marketing strategy with a target investment of Rs.100 crore in Flagship product communication. This will be accompanied by experiential marketing campaigns”.

The new range of CINEMA 3D Smart TVs are accompanied by new CINEMA 3D glasses for 2012. Presented in four elegant series, the new glasses are 20% lighter than the previous ones, which were already the lightest in the industry, thus increasing comfort of users to watch countless 3D content for hours at a stretch.

Gamers will no doubt welcome the inclusion of Dual Play feature. For, it includes special glasses which allow two players see only their perspectives simultaneously on the full screen at once without having to split the screen.  This elevates the gaming experience a full notch up, truly an encounter of the first kind.

Immersive 3D experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D Sound Zooming generates 3D sound that is synchronized with the displayed 3D content, allowing users to not only see, but also hear in 3D.  The TV also boasts of innovations like Intel’s WiDi (Wireless Display) technology that enables easy and fast connection between TVs and PCs without requiring any internet, wires or wireless network.

The new CINEMA 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

One of biggest hits in 2011, LG’s Magic Motion Remote Control, is even more magical this year. With 3 enhanced modes – Pointing, Gesture & Wheel – it allows users to easily control their Smart TVs.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 SKU’s from 32 inches to 72 inches in the price range of Rs. 55,000 to Rs. 7,00,000. The new series will hit the Indian market from May ’12 onwards.

(techlivez.com)

Yesterday, at a press conference in New Delhi, LG India unveiled the new game changing Cinema Screen display that is just 1MM thin and has 3D capabilities, Cinema Screen Smart TV is highly optimized for 3D viewing with enhanced 3D Depth control, it extracts the ‘depth map’ of 3D source and adjusts it for breathtaking 3D. Another awesome feature was integrated Dual Play FPR technology where two players can play multiplayer games simultaneously without splitting the screen, each player will see their respective full screen, its like two players playing on two screens.

Dual Play uses LG FPR Technology which is not available with any other company at this time. It uses Cinema 3D TV and polarized glasses to work its magic. We were demoed using XBox racing game Forza 3, instead of split screen you can now get full screen for each player. The 3D experience of this TV was amazing unlike anything that I have seen before.

LM9500 LG Cinema 3D TV Features:

• Dual Core Processor
• 72 Inch Display
• Slimmed 3DTV IPS Display
• Intel Wi-Di , Wireless Display tech – connect Laptop, PCs to TV directly
• Dual Play Technology – FPR
• 2D to 3D conversion
• Gesture Control Remote
• Smart TV: Allows you to browse Internet and supports apps via lgappstv.com
• Priced at Rs 7,00,000

Mr. Soon Kwon, MD LGEIL said “Technology and design are key factors behind LG Home Entertainment products. With our 2012 CINEMA 3D Smart TV line-up, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design.”

The CINEMA SCREEN Design translates the latest advances in LG’s Flat Panel TV technology into an aesthetically superior form. The Bezel that surrounds the new CINEMA 3D Smart TVs has been slimmed down to negligible levels (1 mm), creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

Talking about targets Mr. Soon Kwon added, “With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies to hit Indian Cinemas hall, 3D entertainment is set to explode in India at a steady growth of 500%.  We are targeting business worth Rs. 1000 crore from 3D TVs and aim to consolidate our position in the Flat Panel TV segment with 30% market share.  To ensure the numbers we have an aggressive marketing strategy with a target investment of Rs.100 crore in Flagship product communication. This will be accompanied by experiential marketing campaigns.”

Mr. Soon Kwon, MD LGEIL with the LG Cinema 3D Smart TV

The new range of CINEMA 3D Smart TVs are accompanied by new CINEMA 3D glasses for 2012. Presented in four elegant series, the new glasses are 20% lighter than the previous ones, which were already the lightest in the industry, thus increasing comfort of users to watch countless 3D content for hours at a stretch.

Gamers will no doubt welcome the inclusion of Dual Play feature. For, it includes special glasses which allow two players see only their perspectives simultaneously on the full screen at once without having to split the screen.  This elevates the gaming experience a full notch up, truly an encounter of the first kind.

Immersive 3D experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D Sound Zooming generates 3D sound that is synchronized with the displayed 3D content, allowing users to not only see, but also hear in 3D.  The TV also boasts of innovations like Intel’s WiDi (Wireless Display) technology that enables easy and fast connection between TVs and PCs without requiring any internet, wires or wireless network.

As always, the new CINEMA 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

One of biggest hits in 2011, LG’s Magic Motion Remote Control, is even more magical this year. With 3 enhanced modes – Pointing, Gesture & Wheel – it allows users to easily control their Smart TVs.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 SKU’s from 32 inches to 72 inches in the price range of Rs. 55,000/- to Rs. 7,00,000/-. The new series hits the Indian market from May’12 onwards.

The Cinema Screen 3D Smart TV range is available in 5 series (LM8600, LM7600, LM6700, LM6690 & LM6400) in screen size of 32’’, 42’’, 47’’ and 55’’.

(techvorm.com)

Leading Home Entertainment Brand of Country, LG Electronics India today announced in New Delhi the launch of its latest series of Cinema 3D Smart TVs incorporating Cinema Screen design and large screen size 3D TV’s. These TVs are appropriately called Cinema Screen Designed TVs because they give true cinematic experience while watching on them. These TVs are masterpieces as they have been designed with professional skill and art. These masterpieces are novel in many ways and are to be seen to be believed.

LG has taken significant steps forward to upgrade series of 3D features in their new devices. The Bezel that surrounds the new Cinema 3D Smart TVs has been slimmed down to negligible level -1mm- creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

The new range of Cinema 3D Smart TVs are accompanied by new Cinema 3D glasses for 2012. I have personally worn these glasses to see many models on display in Hotel Taj Palace, and these glasses are 20% lighter than the previous ones, thus increasing the comfort of users to watch countless 3D content for hours at a stretch.

Gamers will certainly like Dual Play features, which is unparalleled in this industry. It includes special viewing glasses which allows two players to see only their perspectives simultaneously on the full screen at once without having to split the screen. This elevates the gaming experience to very higher level and truly an unique experience.

3D imaging experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D sound zooming generates 3D sound that is synchronised with the displayed 3D content, allowing users to not only see, but also hear in 3D!

The TVs also boast of innovations like Intel’s Wireless Display technology that enables easy and fast connection between TVs and PCs without requiring any internet,wires or wireless network.

Cinema 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

LG is very optimistic about opportunities in 3D segment of TVs and is eyeing majority market share in India. With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies like Dhoom 3, Raaz 2 etc. to hit Indian cinema halls, 3D entertainment is set to explode in India at a steady growth of 500%. One 3D TV  channel is also expected to come into being in 2013. LG is targeting business worth Rs. 1000 crore from 3D Tvs and will be spending Rs. 100 crore in marketing campaigns.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu Ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 variants from 32″ inches to 72″ inches in the price range of Rs. 55,000 to Rs. 7,00,000. These models will be available in India from this month onwards.

(From Gadget & Gizmos)

LG has expanded its smart TV range with a new array of 3D Cinema televisions, among them the world’s thinnest bezel smart TVs and a 72-inch giant that is the largest in the Indian market.

Soon Kwon, MD LG Electronics India, said the new design features many upgrades on the 3D Cinema TVs launched earlier. The company hopes to consolidate its space in the segment, and is eyeing a 30 per cent share of the Rs 1,000-crore market in India.

Kwon believes the London Olympics, which will be telecast in 3D as well, will be a big push for the third dimension in television. Moreover, the trend of launching movies in 3D is expected to spillover to Bollywood this year.

The new televisions will feature cutting edge features like Dual Play, which allows two gamers to get their own 3D perspective of the game. LG is also introducing 3D sound zooming, which adds another dimension to the audio while watching 3D movies. Plus, the new magic motion remote control on the units will pointing, gesture and wheel controls.

Then, in an industry first, LG has reduced the thickness of the bezel to just 1mm, giving its new screens an edge-to-edge feel. The design, which was a show-stopper at the Consumer Electronics Show this year, will be featured in the new TVs.

Viewers will also be able to control 3D depth as well as cover 2D content with the new TVs. LG’s new app hub will also have 3D content which can downloaded to the TV.

The new series of 23 TVs will be available in stores from this month with prices starting at Rs 55,000 for the 32-inch Cinema 3D smart TV. The 72-inch TV, the largest in the market at present, will cost Rs 7 lakh.

Well, we can’t speak for every single customer, but we’re definitely glad to count PCWorld in our corner! PCWorld is easily one of the best known tech publications around, delivering highly regarded expert advice on the latest cutting-edge technology. It is available in 50+ countries. After choosing two LG CINEMA 3D Smart TV models at the top of its list of 5 favorite HDTVs for 3D viewing (#1 and #3), they also picked the LG Smart TV platform as their favorite in comparisons. Read more on PCWorld’s favorite 3D TVs here.

Most major TV makers offer Smart TV functions on top of TV products. But there’s a reason why the LG CINEMA 3D Smart TV platform performs so well in the tests and was chosen #1 by the tech gurus at PCWorld.

Put simply: the experience.

Here’s how PCWorld put it: “The LG Smart TV platform offers the best overall Internet experience.” We fully agree, and would add that the ease and comfort of the Magic Motion Remote Control makes it even better, especially with its simple point and click controls that make accessing Smart TV services on a LG CINEMA 3D Smart TV so much more pleasant.

 See how smart LG CINEMA 3D Smart TVs can be

PCWorld also found typing easier on the Magic Motion Remote Control as compared to conventional TV remote controls. And for people who really want a keyboard, we made a free easy QWERTY keyboard application for your iOS and Android device, which also makes it great for surfing the web.

We’ll gladly take the compliments! So, if you’re in the market for a new TV, an LG CINEMA 3D Smart TV should be on top of your list to try out.

Also, don’t forget that LG also offers a set-top box called Smart TV Upgrader that also provides the full smart TV experience when connected to your existing TVs at home! Read the original PCWorld article here.

In fact, you might even say it’s a golden era for 3D fans out there and, for us here at LG, we couldn’t be having more fun! We don’t want to just to lead the way toward outstanding 3D TV technology. We’re developing an ecosystem of products that give consumers the opportunity to quickly and easily create and enjoy 3D content whenever and wherever, starting with devices that let them make their own movies and finishing off with all the tools they need to take pleasure in what they’ve created.

Just a few years ago, no one could even dream of making their own 3D movie. It costs a fortune and you need at least two top-end cameras to get it done. But now, with LG’s newest smartphone, the Optimus 3D, anyone can do it. Just take out your phone and start shooting! True, no one is going to mistake you for James Cameron, but the Optimus 3D has two 5megapixel HD cameras that record in 720p at a superfast 30fps, so we’ve got you covered when it comes to quality. The other cool thing about the Optimus 3D is that you can play that video back in 3D anywhere, even without glasses.

The LG 3D Ecosystem: Create, edit and enjoy your own 3D content

And when you come home, that’s when the fun really begins, when you share your newly created 3D content with your friends and family on the big screen, either through a quick and convenient HDMI connection that plugs right into the phone or, even easier, go wireless with DLNA.

Here’s where the LG CINEMA 3D TV and 3D Home Theater System really shine, because it’s all about family viewing. And because the LG CINEMA 3D TVs are certified Flicker-Free and have an exceptionally wide viewing angle, the entire family really can get in on the fun comfortably. No one has to crowd around the TV and there is none of the dizziness sometimes caused by conventional 3D TVs

 Click here to see the video of the LG 3D Home Theater System

You might be even more amazed by the sound of what you created. With LG’s 3D Home Theater System, you don’t just hear sounds from behind or off to the side. The four tallboy speakers pump the sound upward so that it cascades down, fully enveloping you in a dome of sound as if you were right there at the scene (or right back where you took the video!). The sound is fuller, deeper, and no details are missed.

And that’s just the beginning. True aficionados are also going to want to be able to edit what they’ve created. At home, you’ve got two choices for that. First up is the LG D2342P-PN 3D monitor. It has a bright display with clear images and, like all LG CINEMA 3D TVs is certified “Flicker-Free”. Or, you can try the newly released D2000. It has all the benefits of the D2342 and you are freed from wearing glasses!

You read that correctly, no glasses are required to view 3D on the D2000 monitor. It’s pretty cool technology.

You can also enjoy life in 3D outside your house, using an XNOTE A510 3D laptop to play 3D games or watch 3D movies. And don’t worry about your eyes getting tired from watching the 3D images so close. LG created a special Tridef 3D shortcut key that allows you to adjust the depth of the 3D images so you can watch for as long as you want.

And you know the best part? For all LG 3D products, you can use the same pair of lightweight, affordable glasses. No need to spend any more money on glasses, and no need to sit uncomfortably. You really can just enjoy it.

No other home electronics manufacturer can make the same claim. The LG 3D ecosystem is a perfect fit for you 3D life!

1.   Lotte World Ice Rink in Seoul, Korea

Korea is well known for its games and world champion gamers. So when LG took an entire ice rink as the venue for the CINEMA 3D Game Festival, literally tens of thousands of gamers and non-gamers alike flocked to the 2-day event. The venue turned into a stage with massive 3D screen and it was packed with the latest LG CINEMA 3D TVs, LG 3D Monitors, 3D X-NOTE notebook computers, Optimus 3D smartphones, LG CINEMA 3D Projectors and more. The full line-ups of LG’s 3D gadgets were used to enjoy all different kinds of games such as Blizzard’s renowned StarCraft II: Wings of Liberty, X-Box 360 Kinect console games, and wildly popular Korean online RPG game Lineage II.

The venue was packed with people (Left) with performances by Girls’ Generation (Right) and other K-Pop stars

Some of the hottest Korean celebrities showed up at the event, including an appearance by the beautiful actress Shin Min-a (also the model for LG X-Note computer ads), and performances by K-Pop mega group “Girls’ Generation.” Naturally, gamers went wild. Read more on the event here.

2.   Gamescom 2011 in Cologne, Germany

Gamescom is the world’s largest trade fair and event for games and entertainment in Germany. It’s held every year and, this year, LG brought its CINEMA 3D Game Festival there. Over 10,000 visitors took time to drop by the LG booth at the event to experience amazing 3D gaming on LG’s 3D devices and to get a taste of LG’s CINEMA 3D total solution.

 Can you guess who’s winning? 

3.   Mega Khimki in Moscow, Russia

In Russia, the event was held in Mega Khimki, one of the largest shopping malls in Moscow. A 370-inch 3D screen broadcasted living gaming footages of several local celebrity gamers, and other performances were also shown in 3D on the big screen for everyone to enjoy. Over 70,000 people crowded the venue to experience the world of 3D gaming presented by LG.

 Lots of fun for all different ages (Left) and 3D performances by Russian celebrities (Right) 

4.   Dubai in the Middle East

The LG CINEMA 3D Game Festival in Dubai is not a one-time event like others. This one’s a little special. And the reason we say “is” is because it’s still on going right now! LG has set up 3D gaming equipment (CINEMA 3D TVs, CINEMA 3D Projectors, and more) at what’s called Living Rooms Video Games Cafes and is holding 3D game tournaments there until the end of this year. Contests are held on a weekly and monthly basis to seek the best of the best and the winners will face each other in a Mega Championship finale next year. Small and big prizes from T-shirts to CINEMA 3D TVs have been given out to winners.

Weekly winners at the LG Hall of Fame

 5.   BlizzCon in Anaheim, USA

Most recently, LG CINEMA 3D Game Festival made its way into BlizzCon, hosted by Blizzard Entertainment, the makers of Warcraft, Diablo and of course, the StarCraft Series. The event was held in Anaheim, California. LG showed off its full line-ups of 3D products. Gamers from all over the world at the event could experience the cutting edge 3D technology through all the different products.

People were literally at the edge of their seats watching games on LG’s massive 3D display 

A new expansion to StarCraft II named Heart of the Swarm was announced at the convention, and it looked amazing when displayed on LG CINEMA 3D monitors, especially the D2342P model which was perfect for viewing dynamic game sceneries.

Gamers blown away by the games on LG 3D monitors 

Some gamers were completely immersed in their games on CINEMA 3D monitors while others were literally on the edge of their seats while viewing game contests through LG’s 3D glasses. When you see the event, there’s no doubt about LG’s leadership in 3D technology and 3D gaming. Countless visitors had a blast as well.

The 3D Game Festival Continues to Conquer the World of 3D Gaming

LG has set out to dominate the world of 3D gaming with the Global LG CINEMA 3D Game Festival. From participation in major gaming events to holding various game events all over world, it has gamers jumping out of their seats. Aside from the ones that we’ve mentioned above, the Game Festival has also been held in Canada, China, and Brazil among others. And it will be held in many other countries by the end of the year. So keep an eye out wherever you are. If you’re lucky the LG CINEMA 3D Game Festival may be coming to your country!

And, with its outstanding technology, LG CINEMA 3D TVs are at the center of attention. Earlier this year there was a lot of heated debate about the different types of 3D technology. LG uses the Film-type Patterned Retarder (FPR) Type in its CINEMA 3D TVs, the superiority of which was confirmed in a report released by iSuppli, a globally renowned market research company. According to iSuppli, the number of FPR Type 3D TVs will surpass the number of Shutter Glasses (SG) Type by 2015. With LG as the established leader in FPR Type technology, the future of technological advancements looks very bright.

Let’s take a closer look at some of the key reasons why LG’s 3D technology is superior to the conventional 3D with this video.

It’s easy to see the true value of LG CINEMA 3D TVs and how far they surpass SG types when it comes to flickering and viewing angle, something that has been confirmed independently by a variety of media around the world.

For example, “What Hi-Fi? Sound and Vision,” a UK-based magazine for audiophiles, makes the case even more strongly.

* A review magazine on consumer electronics published in UK,’What Hi-Fi Sound and Vision’ is recognized for its prestigious review and guide to buying and owning home entertainment products. More than 500,000 copies are sold every month.

In its TEST VERDICT section, the magazine compared watching the movie Avatar in 3D on a LG CINEMA 3D TV (model #47LW650) with a conventional SG type 3D TV. The magazine pointed out many of the 47LW650’s strong suits but, where it really shone was the stress-free viewing.

There’s a lot to like about the LG 47LW650T: it delivers a convincing case for passive 3D technology, you get all those 3D glasses as part of the package and we found it restful to watch without the fatiguing crosstalk of some active-shutter designs…the 47LW650T is definitely worth putting on your shortlist.

The magazine gave it a 5-star rating. Furthermore, American IT magazine PC World claimed that LG’s FPR 3D TVs have superior 3D effects when compared to conventional 3D TVs, while CNET’s Asia edition also gave LG CINEMA 3D TV 4 stars on the 15th and selected it as an Editor’s Choice!

As the market for 3D TVs continues to heat up, consumers and media will continue to take notice of LG Electronics’ powerful 3D technology. We’ll continue to bring you all the good news, so stay tuned!

And it’s worth pointing out that with so many new ads coming out each day across the digital frontier, it seems like it’s getting harder and harder to create truly memorable ones.

Recently a leading global research company by the name of Millward Brown picked our CINEMA 3D TV ads as the best-liked ad from July 2010 to June 2011 in South Africa. And we couldn’t have been happier.

The “LG 3D TV: More Fun” ad was developed as part of LG’s global ad campaign for our FPR-type CINMEA 3D TVs, delivering the message that LG CINEMA 3D TVs, using LG’s outstanding FPR technology, could make 3D TVs much more enjoyable.

The “More Fun” ad campaign is an ad based on a humorous lab test, showing the superior brightness of LG CINEMA 3D TVs compared to conventional 3D TVs.

As Millward Brown stated in their news release, LG “used a humorous creative strategy, which always works for consumers. And at a time when brands were cutting marketing budgets, the ad worked across markets worldwide.”

The choice shows that these ads stick to our goals of delivering what conventional 3D TVs simply can’t: a truly comfortable and enjoyable 3D experience.

According to Millward Brown, “a great advertisement grabs the consumer’s attention, stays true to the brand, affects the consumer’s brand experience, and engages and entertains, while sending a clear and simple message.”

We couldn’t agree more.

Take a look the ad below. It speaks for itself.

http://www.youtube.com/watch?v=PSgTyyq8-To&feature=youtu.be

]]> http://digital.hostinservices.com/lgblog/?feed=rss2&p=620 0 http://digital.hostinservices.com/lgblog/?p=602 http://digital.hostinservices.com/lgblog/?p=602#comments Sat, 07 Apr 2012 13:42:36 +0000 LG http://digital.hostinservices.com/lgblog/?p=602 March and April were exciting times for LG CINEMA 3D TV, with unveilings at several different venues around the world, taking the LG CINEMA 3D TV marketing endeavor to a whole new dimension. Wondering what we did in Hong Kong, Russia, and Brazil? We’ve got the details on that, as well as what went on in the U.S., and in LG’s home market, South Korea.

Hong Kong: A Leon Lai Love Affair with LG CINEMA 3D TV
Not everyone knows what Cantopop is, let alone Cantopop’s 4 Heavenly Kings. But Leon Lai is one of them and he dropped by the event in HK. Well, he didn’t exactly just drop by. In fact, he made a grand appearance and was there to show a brand new 3D video for his latest single, “See You Later.”

The 3D music video was a first, and it was the result of a great collaboration between LG Electronics and one of Hong Kong’s most innovative and successful record labels, aMusic, who worked for 9 months to combine the faces together with slick animations of the bodies. The innovative video caught a lot of attention, so much so that Leon Lai is now one of our biggest fans.

“LG CINEMA 3D quality is impressive. I want one!” – Leon Lai

LG Electronics is planning to release the music video on 3D Blu-ray in the market soon. The title will be shown exclusively on LG CINEMA 3D TVs in stores, and customers will be given a free copy.

Russia: A Passport to the Third Dimension
Watching 3D TV can feel like being transported to another world. In Russia, that “other world” happened to be a very exclusive launch party that required a special passport for entry, which we dutifully supplied to all our guests. It was just like crossing the border, with “immigration” officials waiting to stamp the passports.

Entering a new 3D TV world with our passport to the LG CINEMA 3D TV Russia Launch

Once inside, guests were treated to a world of high technology and fun. First up was the I-Bar, where cocktails were mixed with the latest LG touch screens. We also set up an I-Wall that took up an entire side of the reception area. It gave guests a chance to get up-close-and-personal with rich multimedia content, everything from music to TV programs. Headline performances from top stars like Baneros and Janna Friske got everyone up and moving.

‘Drumcat’, the world only female percussion group was invited for powerful drum performance

Brazil: Former President Lula da Silva Pays a Visit
If you want to have a passionate launch party, is there a better place to do it than Brazil? The Transamerica Expo Center played host for our party and we were honored and privileged to have as a guest none other than the former president of the country, Lula da Silva. He is still very popular and, as we saw first-hand, still so very passionate. It was the first time for him to take part in a corporate event since stepping down last year so it was very meaningful to have him there with us.

 Former president Lula da Silva enjoys the superb picture quality of LG CINEMA 3D TV

 “Tá bom!” Mr. Lula da Silva signals his approval of LG CINEMA 3D TV’s outstanding 3D picture quality.

The former president talked about the cutting-edge power of LG CINEMA 3D TV technology and, ever the diplomat, also expressed his hope to see LG Electronics continue to contribute to the development of Brazil’s bright future.

United States: Diving into March Madness
Brazil isn’t the only place full of passion. In the United States, few annual events generate more passion than college basketball’s March Madness. It’s one of the top sporting events all year, attracting roughly 40 million viewers and participants from across the country. For these passionate basketball fans and their families, LG Electronics put together a variety of great events to enjoy at the venue.

This past year, the championship match was held at Houston’s Reliant Stadium. Nearby, at the George R. Brown Convention Center, the NCAA also put on its highly regarded fan festival. LG Electronics was in both places, with two CINEMA 3D TV Booths and a lot of fun family events. This “Tip-off Tailgate” event was held at the booth, inviting customers to pick their favorite 3D technology, with 3 of 4 participants selecting CINEMA 3D’s FPR 3D technology over conventional 3D technology. A sweepstakes giving away CINEMA 3D TVs was also held for the participants. Over the course of 3 days, more than 2,300 people participated in the pre-game events.

Korea: A 3D Battle in the Stars
Korea is a virtual Mecca for gamers. What other country has its own professional computer gaming league? So it made perfect sense to do our launch event in our home market in concert with a game event. Hence the genesis of the LG CINEMA 3D Game Festival. For the first time ever in Korea, gamers could duke it out in 3D among the stars!

 Hardcore gamers locked in on a 3D game of Star Craft II

Ever been to an indoor event where hundreds of people are all staring at computer screens all decked out in 3D glasses? That was the atmosphere at LG CINEMA 3D Game Festival event. The entire venue was powered by LG 3D Notebooks and LG CINEMA 3D TVs and, with everyone playing in the Star Craft 3D Game League, like a real battlefield, with all the top players from the league going head-to-head.

 And it wasn’t just computer games. We also had singers perform in 3D at the event. They were on one stage but we captured them with a 3D camera and broadcast it around the venue in real time on LG CINEMA 3D TVs. Hundreds of fans took part and got to witness something very special.

LG CINEMA 3D TV launch events have been held around the world and these were just a few of the highlights. We’ve also been in Indonesia, Australia, Vietnam, India, Thailand, Singapore, Malaysia, the Philippines and New Zealand. At each event, we’ve met so many wonderful people and everyone has been amazed and fascinated by the power of 3D technology.

And it’s a safe bet that LG CINEMA 3D TV technology has more in store for us. Come by any time and we’ll keep you posted on what’s coming up next!

The 3 dimensional effect is created by two separate images that need to be put together. The glasses help us do that. If you’ve ever been to a 3D movie, it’s basically the same at home.

The price difference has to do with the fact that different manufacturers use different technology. The two main ones are active shutter-type glasses and the Film Patterned Retarder-type (FPR) glasses. Active shutter-types require batteries to receive images from the TV, and the left and right lenses have to turn on and off at a very high rate. These can cost as much as $200.

LG CINEMA 3D glasses are FPR and are so much lighter than conventional active shutter type glasses!

FPR-type glasses are what you get in the movie theater, expect a lot cooler. They are thinner, lighter, don’t need to charged, and they feel great to wear. They have a much wider viewing angle and are remarkably affordable. Read more on the comparison between active and FPR-type 3D glasses here.

2. Isn’t 3D harmful for my eyes, and doesn’t it cause headaches?

Some users complain about nausea, dizziness and eye fatigue when watching 3D. Much of this phenomenon is closely related to the “crosstalk” and “flicker,” two phenomena associated with active shutter glasses. It has to do with the rapid pattern shift from side to side and between black and the main image. Watching 3D over an extended period on active shutters can get stressful for the eyes, causing the symptoms mentioned above.

FPR type glasses don’t show flickering or cross talk. They’re easy on the eyes and can be viewed for a long time without affecting your vision. As a matter of fact, LEXUM eye clinic, a well known institution in Europehas proven by testing LG CINEMA 3D TVs, that FPR-type 3D TVs are harmless to our eyes. Read more on it here.

3. Is there really a lot of 3D content to watch?

In a word, Yes. Many consumers ask about this. After all, there’s no point of buying a new type of TV if there isn’t much to watch right?

So we created something we call the “Limitless 3D” experience. With an LG CINEMA 3D Smart TV, you’ll never worry about not having 3D content to watch.

The Smart TV menu provides a wealth of 3D content on demand, from 3D movies, exclusive music videos and concerts. You can also convert your 2D content into 3D with LG’s outstanding 2D to 3D conversion technology, which makes otherwise dull motion pictures into vibrant 3D images. You can read more on the 3D content on LG CINEMA 3D Smart TVs here.

And that’s exactly why companies like LG are working hard to develop 3D sound technology. You’ve heard about 3D images but not sure what 3D sound is, right? Keep reading to find out what 3D sound is all about and why it’s really turning heads.

Just for a second, think about why we have those great sound experiences when we’re at the movie theater. When you’re watching an action movie, for example, you can literally hear bullets whizzing past your ear, individual raindrops hitting the roof overhead, or even the faintest of whispers off to the side. The auditory effect in concert halls and opera houses can be even stronger. Why?

In fact, these spaces are specifically engineered to deliver the ultimate sound experiences to the audience, with carefully crafted acoustics prepared to bounce the sound in precisely the right directions to amplify and qualify it. These sounds travel across the entire hall, allowing the people to experience rich music coming from all different directions, whether at ear level, or from above their heads.

At home, it’s difficult for a TV to compete with the experience of a movie theater or live concert hall because if you’ve only got two speakers, all those individual sounds are mashed together and sent out in the same direction. You also don’t have the unique ambiance of the theater delivered by those wonderful acoustics.

In an opera house, if everything is quiet, you really can hear if a pin drops.

Home theater systems make a great start at recreating this experience at home, especially because they begin with multiple channels. Ten years ago, 2.1 channels were common, giving you two speakers and a sub-woofer for the extra bass. Now, 5.1 channel systems are becoming common, and even 7.1 channel systems are appearing. As sound recording technology improves, the ability to deliver true 3D sound to consumers at home is here.

Are you getting a better idea of what 3D sound is? Sound is already three dimensional and even people with 5.1 channel home theaters appreciate its great surround sound effect. But, as outstanding as they are, 5.1 channel systems can’t deliver sound coming from over the top and this is precisely why LG has developed the truly innovative 3D home theater system, to fill out those upper levels of sound.

LG Home theaters range from 2.1 to 5.1 channels, and all the way up to 9.1 speaker 3D SOUND systems

LG’s cutting edge CINEMA 3D SOUND Home Theater System takes the major advances of all-in-one multichannel systems and pushes them to a higher level, literally. Using truly innovative technologies such as LG’s Sound Field Expansion and 3D Sound Analyzer, the system takes the home out of the home theater, and take you directly to the middle of the scene. It works with a special 3D reflector in the four upright 3D speakers, much like the reflector system in opera houses and concert halls. This reflector bounces the sound upwards in multiple directions to create a dome of sound that fully envelopes you.

Now, instead of just hearing sound coming straight at you or even from behind as with conventional home theater systems, the CINEMA 3D SOUND Home Theater System also drives the sound from multiple angles overhead. It creates a new dimension of sound coming from above.

We’ll be covering more about LG’s CINEMA 3D SOUND Home Theater System in the next post, and you won’t be disappointed. You have to see…er… hear it to believe it.

Naturally we couldn’t miss out on such a great event and opportunity, so we loaded up our gear and went to check out the scene.

To no surprise, the venue was packed with manufacturers boasting their latest state-of-the-art technologies and products. Hopping from booth to booth, it was hard not be dazzled by all the cool technology. It was everywhere and it was impressive!

Also not surprisingly, it wasn’t difficult to find LG at the exhibition. In fact, the highlight of the entire show was right there at the entrance of the LG Booth: a massive 3D screen that was simply breathtaking. The pictures were literally popping out of the screen and we couldn’t wait to get inside.

People couldn’t take their eyes off the massive 3D screen at our booth entrance!

So we picked up our lightweight 3D glasses at the entrance of the booth and in we went. By the way, picking up 3D glasses at the entrance of an LG booth has become a hallmark for all our LG events. There was even a choice: regular glasses, or clip-ons.

And from the moment we put those glasses on, well, it was a brave new world of 3D that opened before our eyes. From the LG CINEMA 3D Smart TVs to the 3D X-Note Notebook Computers, 3D Games, and even to the 3D sound home theater systems, it was a 3D experience that only LG could offer.

There was so much fun to be had at the LG booth for everyone! 

While manufacturers at other booths were busy touting their advanced technologies, LG gracefully took its tech leadership in 3D and presented an unforgettable experience for visitors. From infants to adults, locals to foreigners, everyone at the booth had a real blast experiencing LG’s 3D world. After all, although people are well aware that LG is a leader in 3D, and one of the few leading manufacturers of consumer electronics in general, what good would all that leadership in technology be if the people using it couldn’t have a great time enjoying it?

We tried to bring back the excitement of the event through this post. But our words may not be enough to captivate all the fun and energy. That’s why this time around we tried something a little different. We took one of LG’s Optimus 3D, a glasses-free 3D Smartphone, and brought back 3D pictures from the event. Download 3D pictures from KES 2011 here. You will need a 3D device (ie. Monitor or TV) to view the pictures in 3D.

We also put together this short clip of the event. We hope you enjoy it as much as we did making it!

http://www.youtube.com/watch?v=UlMJ9C-DOHk&feature=youtu.be

Typically, households were a one family-one TV story and you’d find the one TV right in the living room where it could be viewed by everyone. Today, of course, families have TVs throughout the home. Technology has made them not only more affordable but also smaller and easier to fit into all the various rooms of our houses. Now we see TVs in the living room, the bedrooms, and even the kitchen and bathroom.

Given all the various TVs out there, here’s a few recommendations that could be the perfect fit for every corner of the house and every type of character.

The Living Room

TVs are still for the most part, something for the entire family to enjoy. And that’s why your living room TV should consider the tastes of every member of the family. We recommend the LW98 series, a 55-inch FULL LED LG CINEMA 3D TV. These LED backlit 3D TVs are full array LED with extremely high contrast ratios that can be viewed from a wide angle by many people at the same time. Together with LG’s 3D sound Home Theater System, your family can enjoy a truly movie theater-like experience right in the comfort of your living room. There’s no need to pay extra for 3D movies at the theater. With a simple click of the Magic Motion Remote Control, you can choose from the pool of premium 3D content.

Recently launched at IFA 2011, the LW98 is a beautiful FULL LED LG CINEMA 3D TV that fits perfectly in any living room.

The Kid’s Room

Kids can be a handful, right? Leaving them for one minute could mean a very creative mural on the entire wall. You may think keeping your walls clean without having to discourage your children’s creativity is a never-ending dilemma. But don’t jump to conclusions. Take a look at the LG Plasma Pentouch TV, the perfect solution to your walls and your children’s creativity. It’s a full touch screen TV, enabled by 4 pens that come in the box. Now just hand your kids the stylus pen for sketches, photo edits, and even games. If you see really great works of art, you can always save them or print right from the TV interface.

LG Plasma Pentouch TV provides hours of fun for the kids and, best of all, there’s no mess on your walls! 

The Hard Core Gamers

There are two kinds of hard core gamers in this world. Some like to play alone and some like to do battle with their friends. If your house happens to have one of the latter, you should really think about LG CINEMA 3D TV with Dual Play feature. It delivers two entirely different full screen images for multiplayer games—say goodbye to split screen! Just slip one of the pairs of glasses that come in the package and let the games begin.

The Dual Play feature brings to different sets of glasses and two different screens for the optimum multiplayer gaming experience

The Bedroom

Having a TV in the bedroom is great for watching TV in a more personal space, especially if your kids don’t like your shows (sound familiar?). Usually bedrooms call for a more intimate screen. There’s no need to go overboard, right? Two good choices are the LW6500 with a 47-inch screen or the LW5300 with a 42-inch screen. Don’t be fooled by the smaller screen size. These models are a perfect fit for any bedroom, with great 3D and Smart TV functionality. That means you can watch great 3D shows and movies whenever you want, and surf the web or manage your social media accounts, all at the same time! So no more notebook computers to balance on your lap while on the bed!

The LW6500 may be smaller in size than your living room TV but it still delivers the same great 3D picture quality

Once you have every corner of your home covered with LG’s latest CINEMA 3D TVs, there’s another great advantage that’s waiting for you. All of your 3D TVs in your house work on the same great FPR technology, which means you can walk from room to room with just a single pair on all the different TVs you own. They’re light, they’re stylish, and they’re very affordable. One pair per family member is enough!

Some 5,600 films and documentaries from more than 40 countries were on show at the New York event. Star turns included Cameron Crowe with “The Union,” his first film in six years, and Will Ferrell, who lent his comedic talents to the low-budget comedy “Everything Must Go.”

Venues for the 10th Tribeca Film Festival, which ran from April 30 to May 1 in theaters across Manhattan, New York. (Photo courtesy of the Tribeca Film Festival)

Just as exciting, however, was the vast selection of films from lesser-known talents, including productions fromSouth Africa,Norwayand across the United States that tackled everything from avant-garde poets to children with photographic memories.

Eager to help foster the adventurous talents of tomorrow, LG provided students from the Tribeca Flashpoint Media Arts Academy, in Chicago, with equipment and technical support to help them produce a series of shorts with the company’s latest 3D technology, CINEMA 3D. The films also debuted at this year’s festival, on a series of CINEMA 3D TVs and Blu-ray™ players in venues throughout lower Manhattan.

Beth Janson, Executive Director of Tribeca Film Institute, speaks at an April 28 screening of the short films students made using LG’s Cinema 3D.

 “Our students and faculty are so happy to have had this opportunity to use the latest in digital film and 3D technology,” said Audrey Welling, a senior producer at the academy. “It certainly gave them an edge as they leave the classroom and start their careers.”

“As a student it’s important to be able to learn how to shoot 3D, how to edit 3D, how to master 3D, because it’s the way of the future,” said Stephen Fletcher, a student at the academy.

Of note among the submitted films, “The Flying Wallendas Highwire Family,” turned heads by successfully capturing the tension of live high wire performances in the 3D format. Viewers also enjoyed an animated short, “The Universe of 3D,” which showed how LG’s 2D logo could be transformed into a compelling visual experience.

Tribeca Flashpoint Academy students film scenes from “The Flying Wallendas Highwire Family,” one of the 3D shorts shown at the Tribeca Festival. (Photos courtesy of the Tribeca Flashpoint blog)

 By providing students with the skills they need to create 3D films of their own, the joint project with Tribeca is also aiming to push creation of the kind of inventive, daring content that can make 3D such a thrilling medium for home entertainment.

“We hope that our alliance with Tribeca and the Tribeca Flashpoint Academy will inspire more young filmmakers to create 3D content for consumers to enjoy,” said John Weinstock, Vice President of Marketing for LG. “The 3D films created by these students already capture the exciting possibilities of the 3D experience.”

At the ripe old age of 10, the Tribeca Festival has matured into one of the leading outlets for creative, left field filmmaking in the United States. As 3D moves from the creative fringes to the mainstream, it’s thrilling to know that some of the cream of the country’s cinematic talent will be fulfilling De Niro’s vision, and discovering just how powerful 3D can be.

On April 21, LG held one of the most ambitious events in its history as it launched its new CINEMA 3D TVs inEurope. In the beautiful Grand Palais in Paris, LG invited 1,500 stars, media, retailers and customers to what would be the biggest ever screening of a 3D movie on the biggest ever 3D screen – facts now acknowledged by Guinness World Records.

Paris, known for beautiful scenery and rich history, is one of the most visited cities in the world. Once the center of a sprawling empire,France’s capital now stands as a cultural marvel and a showcase of human endeavor.

 An LG CINEMA 3D flag flutters in the Paris wind, with the Eiffel Tower in the background.

Then, there is the Grand Palais, a magnificent structure built in 1900 for the World’s Fair. Used to stage everything from grand exhibitions to horse-riding contests, it is better known as a symbol of innovation and modernity.

Our France marketing team thought that such a symbolic place – which has inspired the public with art and technology for over 100 years – would be the perfect venue to launch our CINEMA 3D. And they were absolutely right!

Buses emblazoned with CINEMA 3D logos pull up by the Grand Palais.

 Byun Kyung-hoon, LG’s Executive Vice President and Head of Overseas Sales and Marketing, describes the technological wizardry behind CINEMA 3D and Smart TV.

With the venue secured, visualizing the event was exciting – overwhelming, even. With some big decisions and the full support of our top brass, we collaborated with six teams from LG HQ and theFranceoffice to plan the most ambitious event I’ve been part of in more than 10 years of marketing.

The challenges were many and daunting. Due to government regulations, booking the Grand Palais would ordinarily have to be done more than a year in advance – we had two months. In that time, we had to pull out all the stops to persuade the authorities to let us use the Grand Palais, while we simultaneously planned an event that would normally take at least six months to pull off.

Most galling of all, though, was ensuring the event befitted the stature of the venue. We originally pitched the event as the biggest ever 3D movie screening for the public – but we knew that even this wouldn’t be enough. The authorities in charge of Grand Palais are very strict about its events not being too “commercial,” so we had to come up with something really creative, but which also clearly communicated what makes CINEMA 3D so special.

Our solution was to turn the Grand Palais into a “total 3D playground.” As visitors wandered around with their CINEMA 3D glasses, they would pass an entire side of the Grand Palais set up as an “experience zone,” where they could see for themselves the difference between CINEMA 3D TVs and competing 3D sets. Nearby would be a section of 3D video games, 3D projectors and 3D computer monitors, while the halls inside were lined with the latest CINEMA 3D TVs broadcasting the entire event live in 3D.

At the “experience zone” at the Paris launch event, visitors had a chance to see for themselves the difference between CINEMA 3D and older technologies.

The other side of the Palais was transformed into a breathtaking 3D movie theater, with space for 1,500 viewers. LG in fact set two world records that night: the biggest ever 3D movie screening, and the largest 3D projection screen (27 meters by 11 meters).

In keeping with the theatrical atmosphere, we hired Isabelle Giordano, a prominent move critic, to host the show, and invited along actor Sophie Marceau, director Claude Lelouch, and a host of other top French celebrities. There were turns from French magician Dani Lary and Brazilian dance troupe Brasilian Ambience. And, of course, we screened the 3D animation blockbusterRIO, which had opened just a few weeks prior to the event.

A record 1,500 people marvel at a screening of animated blockbuster RIO, shown on the world’s biggest ever 3D screen.

Managing the entire event, which also included a daytime show for press and sales staff, was a formidable undertaking. Adding to the fun were the cultural differences between our teams fromKoreaand the French staff on the ground. In one nail-biting example, we encountered difficulties when testing the 3D videos before the main event.

With just two hours remaining in which to fix it, the technical staff went for lunch for a little over an hour. But when they came back, with 30 minutes to spare, they promptly fixed the equipment right up, and it worked perfectly. Among many other things, we learned that the French style of doing things – though very different from ours inKorea! – can work wonders.

Sophie Marceau, a very special guest at the event, poses for the cameras. 

 Along with top brass from LG, French superstar Sophie Marceau checks out LG’s CINEMA 3D for herself.

 The spectacular interior of the Grand Palais, specially decked out for the CINEMA 3D launch event.

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Jin Choi worked in the field of Marketing Communications for LGE US and HA Company. Now as a member of the Europe LCD TV Marketing team, he is now responsible for supporting France market and dedicated to making LG TV No. 1 globally. 　

No. 1 FPR vs. Conventional 3D
Consumers really caught 3D fever this year and what really had people interested was all the new technology that makes high quality home 3D viewing comfortable and affordable. Much of the discussion had to do with the differences between LG CINEMA 3D TVs FPR technology and conventional 3D TV types. Some tech experts have called FPR “passive,” in contrast to conventional types of 3D TVs that need active-shutter glasses. Unlike active shutter-type glasses, FPR glasses do not have batteries or wires, and you can view the screen from a wide angle instead of having to sit up straight.

No. 2 3D Glasses
Now, the thing about 3D glasses is that they can either be really ugly, or kind of cool looking.

 There are different types and, because people were checking out 3D TVs and learning about the different types this year, it’s no surprise they were also talking online about which ones were better looking and more comfortable. This is where LG was really able to stand out. Because of the FPR technology, LG’s glasses are light, cool looking, and affordable. On top of that, they are safe for your eyes, and we know this is important to families out there. Active-shutter glasses can cause some dizziness, especially after viewing for a long time. But as we’ve written elsewhere, FPR glasses are certified flicker-free and won’t hurt your eyes.

No. 3 Smart
In some markets, like LG’s home market of Korea, Smart would definitely be the top keyword. Smart devices are everywhere and everyone is talking about them. And now, TVs are hitting the market with Smart features, meaning that TV is no longer just something that you watch, it’s something you do ! Smart TVs give users quick and easy access to a new world of fun and internet connectivity without a computer. Smart also means being linked to a variety of high quality 3D videos on demand. It’s like having the best of all worlds in your TV.

No. 4 Intuitive Input Devices
TVs do a lot more than they used to. (see No. 3 above!) With all the new smart features, it’s not surprising that there are also new input devices. Some manufacturers provide QWERTY keyboard or Touch pad type remote controls while other stick with the traditional format with a bunch of keys. Then there is LG’s Magic Motion Remote Control, which many users have praised for being very intuitive. LG studied all the key functions that we use on a regular basis and boiled the remote down to just seven keys, making it very easy to use while sacrificing nothing in terms of features. And the best part is that all you have to do is point and click on the on-screen menus.

No. 5 3D Audio Effect
For a long time, Surround Sound set the standard for listening by widening the sound. But after home theater systems came out, and 3D TVs appeared on the scene, people began talking about the possibility of 3D sound, which delivers sounds outside the stereo basis. With a great set of 3D speakers, you don’t just hear bullets whizzing by you on the right or left, now you hear things above and below as well. Seeing it and hearing it in 3D can be a heart-stopping experience, letting you enjoy the true reality of the world in a glorious three dimensional environment right in your own living room.

Those are our top picks for the first half of 2011. It’s getting hard to imagine talking about TVs without Smart and 3D in the same sentence. Perhaps the only other word we could add to the list is “pure TV enjoyment”!