With today’s advanced technology and constant state of innovation, larger TV screens no longer have to automatically mean more power consumption. And all you have to do to make sure a TV is eco-friendly is just take a look at the frame. What you’re looking for is a Carbon Reduction Label issued by Carbon Trust. If you see it, then you know the company has made a commitment to reduce the carbon footprint of their product or service.

Now with that said, LG is proud to become the first company in Europe to carry the Carbon Reduction Label on our TVs. Two 3D TV models in particular, the 47LW5500-ZE and 47LW550T-ZE, now display the label, demonstrating our commitment to reduce environmental impact at all stages lifecycle, from production, to transportation, preparation, use and disposal. And the label also tells you that LG is committed to make further emissions reductions. Below are some stats to help you understand.

Pretty impressive, right?

The award is especially significant because it shows how much LG is dedicated to bringing environmentally friendly products to the shelves and in the homes of consumers. And we know for a fact that our consumers care about saving energy and the environment.

Statistics prove that an increasing number of consumers care and are paying attention to the footprint of what they buy. Recent research on UK consumer buying habits, commissioned by the Carbon Trust, showed that 47% of shoppers are more likely to choose low carbon labeled goods over non-labeled. Also, one in five (21%) said they would pay more for carbon labeled products.

So, embrace that big screen! Enjoy your house and feel good about yourself for making a smart choice!

This announcement made in ‘Brand Trust Report 2012′ by Trust Research Advisory, reflects the commitment levels of LG to provide quality products to the consumers. The report acknowledges Brands that the consumers put on the highest pedestal of Trust based on their conviction that the Brands provide unmatched quality products.

With highest levels of innovation backed by breathtaking style and design and unparalleled performance, LG has been successful in winning the hearts of the consumers year after year.

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Driven by the underlined principle of introducing products customised to the Indian needs, LG’s new range of refrigerators is targeted at a market that’s deeply health conscious. The unique Air Purification system Health Guard uses four special filters, one each for dust, fungi spore, bacteria and odour to circulate clean and healthy air inside the refrigerator. Health Guard ™ realizes a strong sterilization up to 99.99% bacteria which ensures Purest Air inside the Refrigerator.

Mr. Soon Kwon, Managing Director, LG India said, “LG is dedicated to creating solutions that enable efficiency in a household.  We have designed our new refrigerators to directly address this need of our consumers. Our new refrigerators are energy efficient, feature best-in-class designs with the Health Guard technology, which is set to add to LG’s identity as an innovator, just like we were positioned with the Green Ion Door Cooling Technology.  At LG, we do not view the refrigerator as just an essential appliance, but a vital, perfect addition to the contemporary kitchen.”

Talking about targets Mr. Kwon says, “With this new series, we will strengthen our market leadership position in Refrigerator segment with a share of 35%. We are expecting a growth percentage of more than 25% this year targeting a turnover of over Rs. 5000 crore in the segment.”

The Health Guard edge

The Health Guard feature in LG’s Wonder Door & Frost Free refrigerator is a revolutionary technology to maintain the highest quality of food inside the refrigerator.  Introduced for the first time in India by LG, Health Guard is a four-step Air Purification System ensuring active circulation of the purest air in the refrigerator. This unique air purification system, Health Guard ™ ensures that food retains highest health value during refrigeration, is hygienic, most organic, safest, and thoroughly removes dust, fungi spore, bacteria and odour. The Health Guard feature will be available in Frost Free and Wonder door series at a price range of Rs. 47,100/- to Rs. 1,86,500/-. These refrigerators will hit the market from April 2012 onwards.

LG New Wonder Door Side by Side Refrigerators

The elegant new range of LG Wonder Door Side-by-Side Refrigerators is available in the capacities of 659L, 679L, and 800L These refrigerators have trim less glass finish with premium colors like wooden finish along with floral pattern like Mulan white and Mulan Shine. The Wonder Door refrigerator reduces energy consumption at real usage condition by reducing cooling air leakage when opening the Refrigerator, thereby saving up to 16% energy under running condition. Not only this advanced Inverter Linear Compressor in refrigerator reduces noise levels and increases its durability while conserving energy. Also the LED over conventional incandescent bulbs consumes 95% less energy consumption. Above all the Health Guard feature circulates the air through hygiene vents and keeps the food hygienic in the most organized and safest way. The product is priced at Rs. 1, 25, 000 to Rs. 1, 86,500/-.

LG Direct Cool Refrigerators

LG has launched a new range Direct Cool Refrigerators for the 215 litres and above. It has a new blaze handle for better grip and a chamfer design which gives it enhanced elegance. It has a wider body that has higher PUF Insulations and better cooling performance. With introduction of newFlorencepattern in addition to the present Blossom pattern, the entire range has a new crown deco that adds new aesthetic dimensions to LG Single Door Refrigerators.  The product range is priced (Rs.13250 ~ Rs. 18450) or Rs. 13250 onwards.

LG Digital Auto Defrost Technology

The New Digital Auto Defrost technology is equipped with a microprocessor that senses time & temperature to defrost the refrigerator automatically. The external micom gives an easy access to controls of the refrigerator. The LG Digital Auto Defrost Refrigerator has an Express Ice feature in which ice formation happens 40% faster than the normal ice making time. It enables the customer to over ride the defrosting for urgent ice making. LG Digital Auto Defrost refrigerator ensures a hassle-free experience for customers even at homes where there are frequent and prolonged power cut.

• 62 new RAC models, 100% star rated, across split and window units
• Plasmaster Ionizer  feature sterilizes 99.9% air from aerial bacteria & other harmful substances
•  Advanced Inverter V technology  saves energy up to 66%
• New LG AC range is more energy efficient, ensures faster cooling

LG Electronics India, the most preferred consumer durable brand in the country, has announced the launch of a new range of air conditioners that’s stylish in design and has an unrivalled package of air-conditioning solution for summer of 2012.

The Inverter V new range is equipped with the unique BLDC compressor technology & skew fan design which gives it the world’s lowest noise level of 19db. The LG Inverter V compressor is faster and more powerful than that of conventional ACs. The compressor’s speed adjusts constantly to even temperature fluctuation in the room, thus maintaining desired temperature levels at all times.

Further, LG’s unique Plasmaster Ionizer sterilizes the air up to 99.9% from bacteria and other harmful substances. The comprehensive auto cleaning function prevents formation of bacteria and moulding on the heat exchanger, providing a fresh, pleasant and comfortable environment.

The advanced LG Inverter V technology is highly energy efficient and saves up to 66% energy. With LG Star rated Split AC the consumer gets to save as much as 38% on his electricity bill.

Speaking at the launch, Mr. Soon Kwon, Managing Director LG Electronics India, said, “At LG, we endeavour to offer the best to our Indian consumer. In order to address growing demands for energy efficient air conditioners, LG has introduced the Inverter V range with Hot & Cold and cooling only range. With an investment of Rs. 50 crore in marketing and a recognized after-sales service network, we aim to continue with our product and technology leadership in the AC segment. LG projects turnover of Rs. 2500 crore with 30% of the market share by year-end”

For LG, customer delight and satisfaction are crucial factors in determining its growth trajectory and competitive edge. Such insights have prompted the company to streamline its customer service too. LG has the largest service network in the country with 950+ SVC Centers, 7000+ Engineers covering 300+ Towns to ensure speedy response time and installation by professionally trained service engineers.

LG has also launched the AC Solution Plazas, one-stop shops for all domestic and commercial air-conditioning needs. With a current set-up of 55 such Plazas, LG Plans to have 20 more such one-stop shops across India by the end of this year..

About new range of AC’s

The new range of LG Airconditioner has 62 new RAC models. The hottest innovation in the line up is Inverter V technology which provides powerful cooling with surprisingly low electricity usage. These air conditioners are equipped with variable speed DC compressor technology and hence are low energy consumption. Also the new range uses the most advance air filters like the cyclotron plasma which removes dust and germs with 30% more efficiency.  Ensures pure and clean air without switching on the compressor which means that the electricity consumption will be very low and you can get pure and clean air round the clock. LG AC’s uses a very powerful rotary compressor which can run even when the temp goes up to 54 degree and does not trip, best suited for the Indian consumers. Multi-flow condenser is made from superior quality aluminum which prevents Galvanic corrosion reduces CFC refrigerant amount & CO2 emission, raises product performance & it is easy to recycle also. The new range is designed to be installation friendly.

Inverter V ACs is available in Hot n Cold & Cooling only series in 1.0, 1.5 & 2.0 ton in the price range of Rs. 42,990 to Rs.77,990

 Split ACs is available in Inverter V, L-Stylus, L-Energia, L-Nova, L-Maxima,  L-Aura, L-Tiara and L-Ultra series in the capacities of 0.75 to 2 ton available at price range of Rs.22,290 to Rs.77,990/-. New range of 5Star Split model in Premium white with Pattern & Premium Silver color panel introduced, keeping customer’s color choice & power saving features.

Window ACs are available in Winta, Crescent, Prima, Gratis and Bliss series in the capacities of 0.75 to 2 ton available at price range of Rs. 17,990 to Rs. 33,090/-. Keeping in view the customer trend new look and 5 star-models have been introduced.

Hot n Cold Split AC’s is available in capacity of 1.5 ton priced at Rs. 41,990 -Rs. 43,490/-.

The advanced Inverter Linear Compressor is the heart of LG Side-by-Side Refrigerator. The innovative compressor not only consumes less energy but also makes less noise and vibration and the outstanding technology minimizes fluctuation and maintains an optimized temperature for freshness. The Linear Compressor uses a direct transmission system that marks a big advance on transmission systems found in conventional compressors, thus reducing noise levels and increases its durability while conserving energy.

To add convenience to your lifestyle Wonder Door refrigerator gives access to frequently used food, drinks and snacks stored in this special section. It offers Smart Space management and energy saving. It gives you the freedom of storing all your food items in different sections and at different temperatures optimum for storage. Also the sections are divided ideally according to Indian needs to add convenience.  These refrigerators come with the added advantage of an external Micom that helps you operate your most used functions without opening the refrigerator.

To enhance the Smart Living LG’s side by side refrigerators are equipped with Multi digital Sensors which at a simple easy touch monitor and respond to the temperature in time so that you can adjust temperature accurately. Various types of sensors  are available for controlling different sections of refrigerator for ensuring optimum interior temperature like Room Temperature Sensor, Convertible room Sensor, Freezer Sensor, Defrosting sensor, Ice making Sensor, Miracle zone sensor, water temperature sensor and Refrigerator Sensor.

The elegant new range of LG Wonder Door Side-by-Side Refrigerators is available in the capacities of 659L, 679L, and 800L.  These refrigerators have trim less glass finish with premium colors like wooden finish along with floral pattern like Mulan white and Mulan Shine. It has a minimal seamless design truly designed for the discerning customer for perfection and simplicity.

The Key USPs of LG New Side by Side Refrigerators:

v      Health Guard

v      Inverter Linear Compressor

v      Wonder Door

v      LED Lighting

v      Organized Space Mgmt

v      Auto Ice Maker

v       External Micom

v      Multi Digital Sensors

v      Multi Air Flow & Deodorizer

Price range of new LG Side by Side Refrigerators with Health Guard is Rs. 125000/- to Rs. 186500/-

When it comes to consumer technology, LG is always striving towards something new and better by introducing new products and services that aim to revolutionize the way we enjoy our consumer electronics and, in the end, how we live.

Thomson Reuters agrees. Recognizing our innovative achievements, Thomson Reuters, one of the world’s most trusted and respected information providers, put LG among the prestigious ranks of its 2011 Top 100 Global Innovators.

The Thomson Reuters Top Global Innovators program evaluates performance in 3 areas: companies that invent on a significant scale, work on developments that are acknowledged as innovative by others around the world, and whose inventions are globally protected due to their importance.

We’re proud of the standout innovations LG has introduced to the TV and home entertainment industry this year.

Earlier this year, LG changed the 3D TV landscape forever with its Film Patterned Retarder-type (FPR) 3D technology. It was an emphatic statement, that 3D TVs do not have to be expensive and that viewing can be comfortable. Previous active versions caused headaches and dizziness, and lacked adequate 3D content. With FPR technology, the glasses became light and affordable, and the flickering images were vanquished.

Thomson Reuters wasn’t the only outfit to take notice. Respected media like the tech blog Gizmodo and PC Magazine also reviewed our products, putting our 3D tech on the top of their lists.

FPR-type 3D technology also makes possible a full ecosystem of products that work together seamlessly to make 3D content creation accessible and enjoyable for the whole family. The ecosystem includes TVs, notebook computers, monitors, mobile devices (phones and tablets), and 3D projectors. Working in concert, these products let consumers create, share, and enjoy the same great 3D content on any 3D device with the same pair of glasses.

You could say that innovation is part of our DNA, and we wouldn’t disagree.