Most people who know IPS already are legit pros at what they do, people who need the most accurately reproduced color available. Think people like graphics professionals and you’re on the right track.

What’s cool about IPS is that the viewing experience is so better than a regular monitor that we can all get something out it.

Every day activities

Now, if you’re like us, you spend a lot of time in front of your computer. And many of us have been known to shop a bit, too. Imagine you buy a red shirt to match a pair of new jeans. You make your payment and wait eagerly for the shipment to arrive. And when it does, you tear it open only to find that… the red is actually kind of orange. How come you didn’t see that on your monitor!?

If the situation sounds familiar, then this disclaimer probably look very familiar: “Due to the large variation of monitors, video cards, operating systems, and internet browsers and the effects each has on each other, we cannot guarantee the fabric colors displayed.” Recognize it? Right, from one of those online shopping malls.

What a disappointment. Even with a state-of-the-art system featuring a killer video card, if your monitor is sub-par, you’re color experience will be, shall we say, lacking.

Well, you don’t need to worry with an IPS monitor, because the color reproduction is simply that good. You might even avoid a fashion faux pas.

Watching movies and videos

What about movie buffs? Imagine yourself watching a movie in bed at night. It might be the best place ever to watch a film but for most regular displays you pretty much have to get the angle just right or else the colors bleed. When you’re falling asleep, you don’t want to sit ramrod straight but that’s pretty much what you have to do to find just the right viewing angle.

IPS monitors solve this with an exceptional viewing angle of about 178 degrees. So go ahead and feel free to move about.

Gaming

For gamers, it’s even more of a no-brainer. Most gamers play for several hours straight and everyone knows that can be hard on the eyes. After just a few hours, your eyes can dry out, and pretty soon you won’t see what you’re doing.

This is mainly because many displays have inconsistent response times that leave residual images or show motion blur when displaying moving objects.

But IPS monitors offer more vivid pictures, with consistent response times throughout the entire display, making it much more comfortable on the eyes.

So let’s sum it up. LG’s IPS monitors offer exceptionally wide viewing angles, vivid pictures, consistent response times and excellent color reproduction. That’s why many graphics experts and even surgeons choose our monitors, and many companies choose LG IPS panels when they want top-notch screens. And even for other general consumers out there, LG’s IPS monitors can make a world of difference when it comes to reproducing the life around us properly.

Want to see what other people are saying about it? Take a look at this video uploaded by a consumer comparing our IPS monitors with a monitor made by another manufacturer.

http://www.youtube.com/watch?v=yjmCKbhARJg

With the HW300G, home theater enthusiasts are able to watch their favorite films in the comfort of their own living and media rooms without compromising on picture quality. The HW300G leverages an advanced DLP engine to deliver a level of color and image quality that is traditionally only found in studio-grade monitors and commercial movie theaters in addition to its native resolution of WXGA 1280 * 800.

Commenting on the new launch Mr. Soon Kwon, President South West Asia Region & MD LG India said “As a global leader in the home cinema industry, LG is equipped to leverage its technology prowess to deliver an unparalleled home theater experience,” “With the HW300G, LG has created the ultimate solution for the growing body of consumers that seek premium cinematic viewing within the comforts of their own home.”

The HW300G projector matches high-performance with high-design. Sleek and stylish, the projector creates a mystical effect and weighs around 780 g. The theater mode operates at just 35db enabling users to focus on the finest details without missing a word in the quietest of scenes.

HW300G is a LED projector with 30,000 hrs lamp life, HDMI port, USB input which supports DivX providing the facility to play movie, picture and music files through USB and a File Viewer (Office, PDF, HWP) that does not require the conversion of the original file.

The HW300G is not only feature packed, it’s also extremely versatile. The projector’s USP is its stylish design, projection distance, volume booster and power supply. The LG HW300G LED Projector has been designed as the most innovative, high-quality image system and is priced at Rs. 60,000

With an adjustable projection size, the projector can be used anywhere, anytime in the home entertainment space as it is ideal for television and movie viewing, gaming and information. The projector is backed by a 2 years warranty.

On April 21, LG held one of the most ambitious events in its history as it launched its new CINEMA 3D TVs inEurope. In the beautiful Grand Palais in Paris, LG invited 1,500 stars, media, retailers and customers to what would be the biggest ever screening of a 3D movie on the biggest ever 3D screen – facts now acknowledged by Guinness World Records.

Paris, known for beautiful scenery and rich history, is one of the most visited cities in the world. Once the center of a sprawling empire,France’s capital now stands as a cultural marvel and a showcase of human endeavor.

 An LG CINEMA 3D flag flutters in the Paris wind, with the Eiffel Tower in the background.

Then, there is the Grand Palais, a magnificent structure built in 1900 for the World’s Fair. Used to stage everything from grand exhibitions to horse-riding contests, it is better known as a symbol of innovation and modernity.

Our France marketing team thought that such a symbolic place – which has inspired the public with art and technology for over 100 years – would be the perfect venue to launch our CINEMA 3D. And they were absolutely right!

Buses emblazoned with CINEMA 3D logos pull up by the Grand Palais.

 Byun Kyung-hoon, LG’s Executive Vice President and Head of Overseas Sales and Marketing, describes the technological wizardry behind CINEMA 3D and Smart TV.

With the venue secured, visualizing the event was exciting – overwhelming, even. With some big decisions and the full support of our top brass, we collaborated with six teams from LG HQ and theFranceoffice to plan the most ambitious event I’ve been part of in more than 10 years of marketing.

The challenges were many and daunting. Due to government regulations, booking the Grand Palais would ordinarily have to be done more than a year in advance – we had two months. In that time, we had to pull out all the stops to persuade the authorities to let us use the Grand Palais, while we simultaneously planned an event that would normally take at least six months to pull off.

Most galling of all, though, was ensuring the event befitted the stature of the venue. We originally pitched the event as the biggest ever 3D movie screening for the public – but we knew that even this wouldn’t be enough. The authorities in charge of Grand Palais are very strict about its events not being too “commercial,” so we had to come up with something really creative, but which also clearly communicated what makes CINEMA 3D so special.

Our solution was to turn the Grand Palais into a “total 3D playground.” As visitors wandered around with their CINEMA 3D glasses, they would pass an entire side of the Grand Palais set up as an “experience zone,” where they could see for themselves the difference between CINEMA 3D TVs and competing 3D sets. Nearby would be a section of 3D video games, 3D projectors and 3D computer monitors, while the halls inside were lined with the latest CINEMA 3D TVs broadcasting the entire event live in 3D.

At the “experience zone” at the Paris launch event, visitors had a chance to see for themselves the difference between CINEMA 3D and older technologies.

The other side of the Palais was transformed into a breathtaking 3D movie theater, with space for 1,500 viewers. LG in fact set two world records that night: the biggest ever 3D movie screening, and the largest 3D projection screen (27 meters by 11 meters).

In keeping with the theatrical atmosphere, we hired Isabelle Giordano, a prominent move critic, to host the show, and invited along actor Sophie Marceau, director Claude Lelouch, and a host of other top French celebrities. There were turns from French magician Dani Lary and Brazilian dance troupe Brasilian Ambience. And, of course, we screened the 3D animation blockbusterRIO, which had opened just a few weeks prior to the event.

A record 1,500 people marvel at a screening of animated blockbuster RIO, shown on the world’s biggest ever 3D screen.

Managing the entire event, which also included a daytime show for press and sales staff, was a formidable undertaking. Adding to the fun were the cultural differences between our teams fromKoreaand the French staff on the ground. In one nail-biting example, we encountered difficulties when testing the 3D videos before the main event.

With just two hours remaining in which to fix it, the technical staff went for lunch for a little over an hour. But when they came back, with 30 minutes to spare, they promptly fixed the equipment right up, and it worked perfectly. Among many other things, we learned that the French style of doing things – though very different from ours inKorea! – can work wonders.

Sophie Marceau, a very special guest at the event, poses for the cameras. 

 Along with top brass from LG, French superstar Sophie Marceau checks out LG’s CINEMA 3D for herself.

 The spectacular interior of the Grand Palais, specially decked out for the CINEMA 3D launch event.

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Jin Choi worked in the field of Marketing Communications for LGE US and HA Company. Now as a member of the Europe LCD TV Marketing team, he is now responsible for supporting France market and dedicated to making LG TV No. 1 globally.