(Technorati)

For a civilization brought up on the concept of maya, it has taken the Koreans to prove it literally that life indeed is an illusion. Yesterday I was witness to the launch of the world’s largest 3D Cinema Smart TV by LG Electronics in India.  72 inches of screen and when the bat hit the ball, it literally came out of the screen. I moved forward and did try to catch the ball. Alas it was an illusion of 3D technology. Yet, one of the best ever. 3D has finally arrived in sense and sensibility that thrills the viewer. The concept of distance, space, depth and the way we view things is about to change.

3D Cinema Smart TV coming of age: The Picture gets out of the Screen
3D has been in the television market for sometime now but the experience has never really been thrilling. Yes, there was a certain depth to the pictures but perhaps that was all there was. LG 3D Cinema Smart TV redefines 3D viewing in many ways, perhaps the most important one is that the picture is no longer confined to the screen. It reaches out to you. Water splashes at you, so much so that your first conditioned reaction is to wipe your face. The hero’s punch comes right into you, the conditioned reactive mind for a second looks for protection and when the bat hits the ball, it actually makes you move a step ahead to catch it. The pictures actually come out of the screen by at least a few feet. Well so it seems.
The Good, the bad and the ouch!

2D to 3D conversion feature
Let’s say you are a Big B fan and your favourite movie is Deewar. Let’s also add your favorite dialogue to this “Tumhara pass kaya hai…. mere pass ma hai”.  Now you can transform this into a 3D experience.   LG 3D Cinema Smart TV allows conversion of existing pictures into 3D mode quite easily. The conversion feature is easy. Big B has bashed the baddies it’s now time to feel the power of his punch. You can increase the “depth” feature to 20 (maximum) for maximum 3D effect.  For the dialogues you could do 3D sound zooming. It’s a lot of power in your hands in terms of conversion to 3D.

Viewing Real 3D movies
The real power of this TV is in viewing content made in 3D. The punch comes right at you. The 3D sound zooming adds an extra dimension to sound. The voice echoes, comes from an unknown dimension, as if this was all there was.

Smart TV
The Smart TV in this is great. The remote is gesture based and simple. The high points are pointing, gesture & wheeling within the remote.  Another good feature is the Intel’s WiDi inbuilt in the TV which allows wireless display of HDMI content. Then there are the standard features which are in most Smart TV’s web browser, panels, home dashboard and WiFi.

Pricing
The pricing starts from Rs.40,000 and goes up to Rs.7 lakhs. 72 inches is magnificently huge for a TV screen especially of this type. The price tag is even more magnificent at over Rs.7 lacs for this 72 inches screen. Having said that, instead of spending lesser amount on building a projection system this might be a better buy.

One thing is for sure LG Cinema 3D Smart TV maybe well be the defining point in the way we view 3D content at home.

(by Cyber media)

The CINEMA SCREEN Design translates the latest advances in LG’s Flat Panel TV technology into an aesthetically superior form. The Bezel that surrounds the new CINEMA 3D Smart TVs has been slimmed down to negligible levels (1 mm), creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

“Technology and design are key factors behind LG Home Entertainment products. With our 2012 CINEMA 3D Smart TV line-up, we have been able to take a significant step forward, thanks to a series of new and upgraded 3D features led by the CINEMA SCREEN Design”, Soon Kwon, MD LGEIL said.

Talking about targets Soon Kwon added, “With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies to hit Indian Cinemas hall, 3D entertainment is set to explode in India at a steady growth of 500%.  We are targeting business worth Rs. 1000 crore from 3D TVs and aim to consolidate our position in the Flat Panel TV segment with 30% market share.  To ensure the numbers we have an aggressive marketing strategy with a target investment of Rs.100 crore in Flagship product communication. This will be accompanied by experiential marketing campaigns”.

The new range of CINEMA 3D Smart TVs are accompanied by new CINEMA 3D glasses for 2012. Presented in four elegant series, the new glasses are 20% lighter than the previous ones, which were already the lightest in the industry, thus increasing comfort of users to watch countless 3D content for hours at a stretch.

Gamers will no doubt welcome the inclusion of Dual Play feature. For, it includes special glasses which allow two players see only their perspectives simultaneously on the full screen at once without having to split the screen.  This elevates the gaming experience a full notch up, truly an encounter of the first kind.

Immersive 3D experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D Sound Zooming generates 3D sound that is synchronized with the displayed 3D content, allowing users to not only see, but also hear in 3D.  The TV also boasts of innovations like Intel’s WiDi (Wireless Display) technology that enables easy and fast connection between TVs and PCs without requiring any internet, wires or wireless network.

The new CINEMA 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

One of biggest hits in 2011, LG’s Magic Motion Remote Control, is even more magical this year. With 3 enhanced modes – Pointing, Gesture & Wheel – it allows users to easily control their Smart TVs.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 SKU’s from 32 inches to 72 inches in the price range of Rs. 55,000 to Rs. 7,00,000. The new series will hit the Indian market from May ’12 onwards.

(techlivez.com)

Yesterday, at a press conference in New Delhi, LG India unveiled the new game changing Cinema Screen display that is just 1MM thin and has 3D capabilities, Cinema Screen Smart TV is highly optimized for 3D viewing with enhanced 3D Depth control, it extracts the ‘depth map’ of 3D source and adjusts it for breathtaking 3D. Another awesome feature was integrated Dual Play FPR technology where two players can play multiplayer games simultaneously without splitting the screen, each player will see their respective full screen, its like two players playing on two screens.

Dual Play uses LG FPR Technology which is not available with any other company at this time. It uses Cinema 3D TV and polarized glasses to work its magic. We were demoed using XBox racing game Forza 3, instead of split screen you can now get full screen for each player. The 3D experience of this TV was amazing unlike anything that I have seen before.

LM9500 LG Cinema 3D TV Features:

• Dual Core Processor
• 72 Inch Display
• Slimmed 3DTV IPS Display
• Intel Wi-Di , Wireless Display tech – connect Laptop, PCs to TV directly
• Dual Play Technology – FPR
• 2D to 3D conversion
• Gesture Control Remote
• Smart TV: Allows you to browse Internet and supports apps via lgappstv.com
• Priced at Rs 7,00,000

(techvorm.com)

Leading Home Entertainment Brand of Country, LG Electronics India today announced in New Delhi the launch of its latest series of Cinema 3D Smart TVs incorporating Cinema Screen design and large screen size 3D TV’s. These TVs are appropriately called Cinema Screen Designed TVs because they give true cinematic experience while watching on them. These TVs are masterpieces as they have been designed with professional skill and art. These masterpieces are novel in many ways and are to be seen to be believed.

LG has taken significant steps forward to upgrade series of 3D features in their new devices. The Bezel that surrounds the new Cinema 3D Smart TVs has been slimmed down to negligible level -1mm- creating a more optimal and comfortable environment for immersive 3D viewing. The picture goes virtually from edge to edge.

The new range of Cinema 3D Smart TVs are accompanied by new Cinema 3D glasses for 2012. I have personally worn these glasses to see many models on display in Hotel Taj Palace, and these glasses are 20% lighter than the previous ones, thus increasing the comfort of users to watch countless 3D content for hours at a stretch.

Gamers will certainly like Dual Play features, which is unparalleled in this industry. It includes special viewing glasses which allows two players to see only their perspectives simultaneously on the full screen at once without having to split the screen. This elevates the gaming experience to very higher level and truly an unique experience.

3D imaging experience is accompanied by 3D audio in new range of Cinema 3D smart TVs. 3D sound zooming generates 3D sound that is synchronised with the displayed 3D content, allowing users to not only see, but also hear in 3D!

The TVs also boast of innovations like Intel’s Wireless Display technology that enables easy and fast connection between TVs and PCs without requiring any internet,wires or wireless network.

Cinema 3D Smart TVs come equipped with LG’s Smart TV functions. Featuring exciting apps, LG’s Smart TV offers a variety of premium content services, including 3D World, where viewers can access a growing abundance of 3D content. Furthermore, the embedded 2D to 3D conversion engine makes it possible to convert any 2D show to 3D, thus making 3D content practically limitless.

LG is very optimistic about opportunities in 3D segment of TVs and is eyeing majority market share in India. With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies like Dhoom 3, Raaz 2 etc. to hit Indian cinema halls, 3D entertainment is set to explode in India at a steady growth of 500%. One 3D TV  channel is also expected to come into being in 2013. LG is targeting business worth Rs. 1000 crore from 3D Tvs and will be spending Rs. 100 crore in marketing campaigns.

LG is expanding the 3D market in a big way with Cinema 3D Smart TV range and is now poised to offer the widest range of 3D entertainment products – 3D LED, 3D Ultra Slim LED, 3D Home Theater systems, 3D Blu Ray players and the futuristic 3D OLED TV by second-half of 2012.

The Cinema 3D Smart TV range is available in 21 variants from 32″ inches to 72″ inches in the price range of Rs. 55,000 to Rs. 7,00,000. These models will be available in India from this month onwards.

(From Gadget & Gizmos)

LG has expanded its smart TV range with a new array of 3D Cinema televisions, among them the world’s thinnest bezel smart TVs and a 72-inch giant that is the largest in the Indian market.

Soon Kwon, MD LG Electronics India, said the new design features many upgrades on the 3D Cinema TVs launched earlier. The company hopes to consolidate its space in the segment, and is eyeing a 30 per cent share of the Rs 1,000-crore market in India.

Kwon believes the London Olympics, which will be telecast in 3D as well, will be a big push for the third dimension in television. Moreover, the trend of launching movies in 3D is expected to spillover to Bollywood this year.

The new televisions will feature cutting edge features like Dual Play, which allows two gamers to get their own 3D perspective of the game. LG is also introducing 3D sound zooming, which adds another dimension to the audio while watching 3D movies. Plus, the new magic motion remote control on the units will pointing, gesture and wheel controls.

Then, in an industry first, LG has reduced the thickness of the bezel to just 1mm, giving its new screens an edge-to-edge feel. The design, which was a show-stopper at the Consumer Electronics Show this year, will be featured in the new TVs.

Viewers will also be able to control 3D depth as well as cover 2D content with the new TVs. LG’s new app hub will also have 3D content which can downloaded to the TV.

The new series of 23 TVs will be available in stores from this month with prices starting at Rs 55,000 for the 32-inch Cinema 3D smart TV. The 72-inch TV, the largest in the market at present, will cost Rs 7 lakh.

Well, we can’t speak for every single customer, but we’re definitely glad to count PCWorld in our corner! PCWorld is easily one of the best known tech publications around, delivering highly regarded expert advice on the latest cutting-edge technology. It is available in 50+ countries. After choosing two LG CINEMA 3D Smart TV models at the top of its list of 5 favorite HDTVs for 3D viewing (#1 and #3), they also picked the LG Smart TV platform as their favorite in comparisons. Read more on PCWorld’s favorite 3D TVs here.

Most major TV makers offer Smart TV functions on top of TV products. But there’s a reason why the LG CINEMA 3D Smart TV platform performs so well in the tests and was chosen #1 by the tech gurus at PCWorld.

Put simply: the experience.

Here’s how PCWorld put it: “The LG Smart TV platform offers the best overall Internet experience.” We fully agree, and would add that the ease and comfort of the Magic Motion Remote Control makes it even better, especially with its simple point and click controls that make accessing Smart TV services on a LG CINEMA 3D Smart TV so much more pleasant.

 See how smart LG CINEMA 3D Smart TVs can be

PCWorld also found typing easier on the Magic Motion Remote Control as compared to conventional TV remote controls. And for people who really want a keyboard, we made a free easy QWERTY keyboard application for your iOS and Android device, which also makes it great for surfing the web.

We’ll gladly take the compliments! So, if you’re in the market for a new TV, an LG CINEMA 3D Smart TV should be on top of your list to try out.

Also, don’t forget that LG also offers a set-top box called Smart TV Upgrader that also provides the full smart TV experience when connected to your existing TVs at home! Read the original PCWorld article here.

1.   Lotte World Ice Rink in Seoul, Korea

Korea is well known for its games and world champion gamers. So when LG took an entire ice rink as the venue for the CINEMA 3D Game Festival, literally tens of thousands of gamers and non-gamers alike flocked to the 2-day event. The venue turned into a stage with massive 3D screen and it was packed with the latest LG CINEMA 3D TVs, LG 3D Monitors, 3D X-NOTE notebook computers, Optimus 3D smartphones, LG CINEMA 3D Projectors and more. The full line-ups of LG’s 3D gadgets were used to enjoy all different kinds of games such as Blizzard’s renowned StarCraft II: Wings of Liberty, X-Box 360 Kinect console games, and wildly popular Korean online RPG game Lineage II.

The venue was packed with people (Left) with performances by Girls’ Generation (Right) and other K-Pop stars

Some of the hottest Korean celebrities showed up at the event, including an appearance by the beautiful actress Shin Min-a (also the model for LG X-Note computer ads), and performances by K-Pop mega group “Girls’ Generation.” Naturally, gamers went wild. Read more on the event here.

2.   Gamescom 2011 in Cologne, Germany

Gamescom is the world’s largest trade fair and event for games and entertainment in Germany. It’s held every year and, this year, LG brought its CINEMA 3D Game Festival there. Over 10,000 visitors took time to drop by the LG booth at the event to experience amazing 3D gaming on LG’s 3D devices and to get a taste of LG’s CINEMA 3D total solution.

 Can you guess who’s winning? 

3.   Mega Khimki in Moscow, Russia

In Russia, the event was held in Mega Khimki, one of the largest shopping malls in Moscow. A 370-inch 3D screen broadcasted living gaming footages of several local celebrity gamers, and other performances were also shown in 3D on the big screen for everyone to enjoy. Over 70,000 people crowded the venue to experience the world of 3D gaming presented by LG.

 Lots of fun for all different ages (Left) and 3D performances by Russian celebrities (Right) 

4.   Dubai in the Middle East

The LG CINEMA 3D Game Festival in Dubai is not a one-time event like others. This one’s a little special. And the reason we say “is” is because it’s still on going right now! LG has set up 3D gaming equipment (CINEMA 3D TVs, CINEMA 3D Projectors, and more) at what’s called Living Rooms Video Games Cafes and is holding 3D game tournaments there until the end of this year. Contests are held on a weekly and monthly basis to seek the best of the best and the winners will face each other in a Mega Championship finale next year. Small and big prizes from T-shirts to CINEMA 3D TVs have been given out to winners.

Weekly winners at the LG Hall of Fame

 5.   BlizzCon in Anaheim, USA

Most recently, LG CINEMA 3D Game Festival made its way into BlizzCon, hosted by Blizzard Entertainment, the makers of Warcraft, Diablo and of course, the StarCraft Series. The event was held in Anaheim, California. LG showed off its full line-ups of 3D products. Gamers from all over the world at the event could experience the cutting edge 3D technology through all the different products.

People were literally at the edge of their seats watching games on LG’s massive 3D display 

A new expansion to StarCraft II named Heart of the Swarm was announced at the convention, and it looked amazing when displayed on LG CINEMA 3D monitors, especially the D2342P model which was perfect for viewing dynamic game sceneries.

Gamers blown away by the games on LG 3D monitors 

Some gamers were completely immersed in their games on CINEMA 3D monitors while others were literally on the edge of their seats while viewing game contests through LG’s 3D glasses. When you see the event, there’s no doubt about LG’s leadership in 3D technology and 3D gaming. Countless visitors had a blast as well.

The 3D Game Festival Continues to Conquer the World of 3D Gaming

LG has set out to dominate the world of 3D gaming with the Global LG CINEMA 3D Game Festival. From participation in major gaming events to holding various game events all over world, it has gamers jumping out of their seats. Aside from the ones that we’ve mentioned above, the Game Festival has also been held in Canada, China, and Brazil among others. And it will be held in many other countries by the end of the year. So keep an eye out wherever you are. If you’re lucky the LG CINEMA 3D Game Festival may be coming to your country!

Some people ask us how we got our start. Well, it all goes back about half a century ago when, after first producing radios, Goldstar (our name when we were founded) started to produce Korea’s first black & white TVs in August 1966. And we haven’t looked back (well, until now that is…). We’re proud of our heritage and we’re especially proud of our ability to deliver innovation in the form of state-of-the-art TVs and a myriad of other electronic goods to you.

And, with its outstanding technology, LG CINEMA 3D TVs are at the center of attention. Earlier this year there was a lot of heated debate about the different types of 3D technology. LG uses the Film-type Patterned Retarder (FPR) Type in its CINEMA 3D TVs, the superiority of which was confirmed in a report released by iSuppli, a globally renowned market research company. According to iSuppli, the number of FPR Type 3D TVs will surpass the number of Shutter Glasses (SG) Type by 2015. With LG as the established leader in FPR Type technology, the future of technological advancements looks very bright.

Let’s take a closer look at some of the key reasons why LG’s 3D technology is superior to the conventional 3D with this video.

It’s easy to see the true value of LG CINEMA 3D TVs and how far they surpass SG types when it comes to flickering and viewing angle, something that has been confirmed independently by a variety of media around the world.

For example, “What Hi-Fi? Sound and Vision,” a UK-based magazine for audiophiles, makes the case even more strongly.

* A review magazine on consumer electronics published in UK,’What Hi-Fi Sound and Vision’ is recognized for its prestigious review and guide to buying and owning home entertainment products. More than 500,000 copies are sold every month.

In its TEST VERDICT section, the magazine compared watching the movie Avatar in 3D on a LG CINEMA 3D TV (model #47LW650) with a conventional SG type 3D TV. The magazine pointed out many of the 47LW650’s strong suits but, where it really shone was the stress-free viewing.

There’s a lot to like about the LG 47LW650T: it delivers a convincing case for passive 3D technology, you get all those 3D glasses as part of the package and we found it restful to watch without the fatiguing crosstalk of some active-shutter designs…the 47LW650T is definitely worth putting on your shortlist.

The magazine gave it a 5-star rating. Furthermore, American IT magazine PC World claimed that LG’s FPR 3D TVs have superior 3D effects when compared to conventional 3D TVs, while CNET’s Asia edition also gave LG CINEMA 3D TV 4 stars on the 15th and selected it as an Editor’s Choice!

As the market for 3D TVs continues to heat up, consumers and media will continue to take notice of LG Electronics’ powerful 3D technology. We’ll continue to bring you all the good news, so stay tuned!

And it’s worth pointing out that with so many new ads coming out each day across the digital frontier, it seems like it’s getting harder and harder to create truly memorable ones.

Recently a leading global research company by the name of Millward Brown picked our CINEMA 3D TV ads as the best-liked ad from July 2010 to June 2011 in South Africa. And we couldn’t have been happier.

The “LG 3D TV: More Fun” ad was developed as part of LG’s global ad campaign for our FPR-type CINMEA 3D TVs, delivering the message that LG CINEMA 3D TVs, using LG’s outstanding FPR technology, could make 3D TVs much more enjoyable.

The “More Fun” ad campaign is an ad based on a humorous lab test, showing the superior brightness of LG CINEMA 3D TVs compared to conventional 3D TVs.

As Millward Brown stated in their news release, LG “used a humorous creative strategy, which always works for consumers. And at a time when brands were cutting marketing budgets, the ad worked across markets worldwide.”

The choice shows that these ads stick to our goals of delivering what conventional 3D TVs simply can’t: a truly comfortable and enjoyable 3D experience.

According to Millward Brown, “a great advertisement grabs the consumer’s attention, stays true to the brand, affects the consumer’s brand experience, and engages and entertains, while sending a clear and simple message.”

We couldn’t agree more.

Take a look the ad below. It speaks for itself.

http://www.youtube.com/watch?v=PSgTyyq8-To&feature=youtu.be

]]> http://digital.hostinservices.com/lgblog/?feed=rss2&p=620 0 http://digital.hostinservices.com/lgblog/?p=614 http://digital.hostinservices.com/lgblog/?p=614#comments Sat, 07 Apr 2012 13:45:52 +0000 LG http://digital.hostinservices.com/lgblog/?p=614 Did you ever snap a picture of that complex diagram you drew on your office white board so you can make space to draw another?

Just a year ago, even that solution was pretty high-tech. Snap the photo with your smartphone, beam it via email to the server, and then download it to your PC where you’ll recreate the image using some graphics program before popping it into a PowerPoint presentation for next week’s big sales meeting

Not bad. But what if there was a better way, something that lets you be even more creative and that fosters better team collaboration at the same time? LG’s new Pentouch TV can accomplish both, while at the same time even handling mundane tasks like helping you to take and share meeting notes.

It is the newest high-tech device in the office arsenal and here’s how it works: First, it’s based on plasma TV display technology, which produces its own infrared waves that are invisible to the naked eye, with each cell on the TV’s display emitting its own signal organically. The special pens that come with the TV are calibrated to home in on each and every cell so that the computer knows precisely where the pen is pointing. Using easy-to-install and easy-to-use software, all you need to do is install the program onto a computer and connect it with the Pentouch TV.

The touch pen recognizes the plasma light cells emitted from the panel and the TV precisely pinpoints the position on the screen

This simple and elegant solution now makes it possible for the user to not only be able to handle icons on the screen just like a wireless mouse, but also to write and draw directly into documents and presentation files with precision. You can even use the pen to highlight whole sections that you want to remember or have stand out, achieving exactly the same translucent effect you get with a real highlighter pen in any color you want.

Now think again about that meeting with your colleagues. Instead of a whiteboard and marker, you can pick up the LG Pentouch TV and draw that diagram directly into the PowerPoint file that you’ll use for the sales presentation and save it instantaneously. You can also recall and edit pictures, documents, and presentations that you’ve created and saved elsewhere.

Even getting reference materials during the meeting is easy. As long as you’re connected to the internet, just open a browser and use the pen to search for what you want as you normally do with a mouse. In this case, imagine doing it seamlessly while you’re standing and talking during the meeting. You’ll never miss a beat. And when you do find the page that you want, you can capture the information with the pen and drop it into your presentation. It’s that simple.

 By simple clicking with internet connection, you can immediately share the meeting discussion points with your colleagues

And it’s not just a time saver. It also holds the promise to change our communication paradigms. Instead of starting each meeting with a static stack of paper documents or blank white board, now we can start with an open document on a big screen—take your pick from any of the programs in the MS Office suite—and, with the two pens provided, share stories and create ideas as a group more effectively and in real time.

It’s not hard to imagine the fun you can have with the LG Pentouch TV. LG also provides highly valuable creativity software that will really let your artistic side shine. But when the meeting starts, when it’s all about great communication and exceptional productivity, that’s where a true professional armed with the latest technology can really make a difference.

Most people who know IPS already are legit pros at what they do, people who need the most accurately reproduced color available. Think people like graphics professionals and you’re on the right track.

What’s cool about IPS is that the viewing experience is so better than a regular monitor that we can all get something out it.

Every day activities

Now, if you’re like us, you spend a lot of time in front of your computer. And many of us have been known to shop a bit, too. Imagine you buy a red shirt to match a pair of new jeans. You make your payment and wait eagerly for the shipment to arrive. And when it does, you tear it open only to find that… the red is actually kind of orange. How come you didn’t see that on your monitor!?

If the situation sounds familiar, then this disclaimer probably look very familiar: “Due to the large variation of monitors, video cards, operating systems, and internet browsers and the effects each has on each other, we cannot guarantee the fabric colors displayed.” Recognize it? Right, from one of those online shopping malls.

What a disappointment. Even with a state-of-the-art system featuring a killer video card, if your monitor is sub-par, you’re color experience will be, shall we say, lacking.

Well, you don’t need to worry with an IPS monitor, because the color reproduction is simply that good. You might even avoid a fashion faux pas.

Watching movies and videos

What about movie buffs? Imagine yourself watching a movie in bed at night. It might be the best place ever to watch a film but for most regular displays you pretty much have to get the angle just right or else the colors bleed. When you’re falling asleep, you don’t want to sit ramrod straight but that’s pretty much what you have to do to find just the right viewing angle.

IPS monitors solve this with an exceptional viewing angle of about 178 degrees. So go ahead and feel free to move about.

Gaming

For gamers, it’s even more of a no-brainer. Most gamers play for several hours straight and everyone knows that can be hard on the eyes. After just a few hours, your eyes can dry out, and pretty soon you won’t see what you’re doing.

This is mainly because many displays have inconsistent response times that leave residual images or show motion blur when displaying moving objects.

But IPS monitors offer more vivid pictures, with consistent response times throughout the entire display, making it much more comfortable on the eyes.

So let’s sum it up. LG’s IPS monitors offer exceptionally wide viewing angles, vivid pictures, consistent response times and excellent color reproduction. That’s why many graphics experts and even surgeons choose our monitors, and many companies choose LG IPS panels when they want top-notch screens. And even for other general consumers out there, LG’s IPS monitors can make a world of difference when it comes to reproducing the life around us properly.

Want to see what other people are saying about it? Take a look at this video uploaded by a consumer comparing our IPS monitors with a monitor made by another manufacturer.

http://www.youtube.com/watch?v=yjmCKbhARJg

Now, the reality is that you can’t see one in your neighborhood electronics shop for now but it’s coming soon and we thought that with all the buzz about them, it would be a good time to talk about how they stack up with the LED TVs on the market today.

Because make no mistake, existing LEDs are outstanding, too.

First off, what’s the difference?

The main one is that OLED TVs do not require a backlight. They make their own light with an electric current that runs through the organic diodes. In the case of existing LED TVs, the light created by the diodes is driven through a liquid crystal display. So, while it eliminates the old style backlight, there are still a few layers that add to the thickness.

Now, what happens when you pit LG’s 55-inch OLED TV against an average LED backlit TV?

Slimness

LG’s 55-inch OLED TV is not only the world’s largest TV, but also the world’s lightest and slimmest. Despite its large 55-inch screen size, it weighs just 7.5kgs and the side profile measures in at a mere 4mms. That’s right, the equivalent of 3 credit cards put together! On the other hand, even the slimmest of LED backlit TVs generally measure slightly more than 30mm. Now, we don’t mean to pick on LEDs because we love them and, let’s face it, three centimeters is still pretty thin! But 4mm…that’s really something else!

Contrast and Black Levels

LED TVs have to use dimming technology to create dark areas. This means that black levels will be dark, but they can never be truly black. OLED TVs, on the other hand, can simply turn off the areas of the screen that, depending on the scene, need to turn black. On top of that, OLEDs boasts an infinite contrast ratio, displaying the smallest color details with the utmost accuracy and clarity. Put the two together, and you have the ultimate color experience. That’s why the contrast ratios between the brightest and the darkest areas cannot compare to existing LED TVs in the market today.

Color Accuracy

Again, because the OLED lights up organically, OLED TVs have the ability to create virtually every single color in the spectrum. Not so in LED TVs, which need to push light though an LCD matrix to produce the required color. The process of creating colors for OLED TVs is much simpler and much more accurate, resulting in truly rich color experiences. The LEDs do a more than admirable job but the OLEDs will always one-up them.

Viewing Angle

Nothing can compete with an OLED TV when it comes to viewing angles. Seen from any angle, in any position, the colors of the OLED will remain consistent and incredibly sharp. LEDs promise a major step up from existing LCDs when it comes to viewing angles for many of the same reasons. But they can’t match the OLEDs on this score either.

LG’s 55-inch OLED recently took the 2012 CES by storm

Truly Green

Actually, LED backlit TVs are quite energy efficient. Starting from energy consumption to lighter packaging, the technology is far more eco-friendly than CCFL backlit LCD TVs. But they just can’t do what an OLED can. Without the need for a backlight of any kind, OLED TVs consumes far less energy, either when in use or in standby mode. On top of that, because they are so slim and light, they let us reduce packaging materials and enable more efficient delivery around the world.

Turning Dreams into Reality

LG is just a few months away from rolling out the first large screen OLED TV into the marketplace and, as we said at the outset, there is a lot of anticipation. TV aficionados have been waiting for the large screen OLED TV dream to become a reality. And now it’s just around the corner.

This announcement made in ‘Brand Trust Report 2012′ by Trust Research Advisory, reflects the commitment levels of LG to provide quality products to the consumers. The report acknowledges Brands that the consumers put on the highest pedestal of Trust based on their conviction that the Brands provide unmatched quality products.

With highest levels of innovation backed by breathtaking style and design and unparalleled performance, LG has been successful in winning the hearts of the consumers year after year.

For more details, click here

Driven by the underlined principle of introducing products customised to the Indian needs, LG’s new range of refrigerators is targeted at a market that’s deeply health conscious. The unique Air Purification system Health Guard uses four special filters, one each for dust, fungi spore, bacteria and odour to circulate clean and healthy air inside the refrigerator. Health Guard ™ realizes a strong sterilization up to 99.99% bacteria which ensures Purest Air inside the Refrigerator.

Mr. Soon Kwon, Managing Director, LG India said, “LG is dedicated to creating solutions that enable efficiency in a household.  We have designed our new refrigerators to directly address this need of our consumers. Our new refrigerators are energy efficient, feature best-in-class designs with the Health Guard technology, which is set to add to LG’s identity as an innovator, just like we were positioned with the Green Ion Door Cooling Technology.  At LG, we do not view the refrigerator as just an essential appliance, but a vital, perfect addition to the contemporary kitchen.”

Talking about targets Mr. Kwon says, “With this new series, we will strengthen our market leadership position in Refrigerator segment with a share of 35%. We are expecting a growth percentage of more than 25% this year targeting a turnover of over Rs. 5000 crore in the segment.”

The Health Guard edge

The Health Guard feature in LG’s Wonder Door & Frost Free refrigerator is a revolutionary technology to maintain the highest quality of food inside the refrigerator.  Introduced for the first time in India by LG, Health Guard is a four-step Air Purification System ensuring active circulation of the purest air in the refrigerator. This unique air purification system, Health Guard ™ ensures that food retains highest health value during refrigeration, is hygienic, most organic, safest, and thoroughly removes dust, fungi spore, bacteria and odour. The Health Guard feature will be available in Frost Free and Wonder door series at a price range of Rs. 47,100/- to Rs. 1,86,500/-. These refrigerators will hit the market from April 2012 onwards.

LG New Wonder Door Side by Side Refrigerators

The elegant new range of LG Wonder Door Side-by-Side Refrigerators is available in the capacities of 659L, 679L, and 800L These refrigerators have trim less glass finish with premium colors like wooden finish along with floral pattern like Mulan white and Mulan Shine. The Wonder Door refrigerator reduces energy consumption at real usage condition by reducing cooling air leakage when opening the Refrigerator, thereby saving up to 16% energy under running condition. Not only this advanced Inverter Linear Compressor in refrigerator reduces noise levels and increases its durability while conserving energy. Also the LED over conventional incandescent bulbs consumes 95% less energy consumption. Above all the Health Guard feature circulates the air through hygiene vents and keeps the food hygienic in the most organized and safest way. The product is priced at Rs. 1, 25, 000 to Rs. 1, 86,500/-.

LG Direct Cool Refrigerators

LG has launched a new range Direct Cool Refrigerators for the 215 litres and above. It has a new blaze handle for better grip and a chamfer design which gives it enhanced elegance. It has a wider body that has higher PUF Insulations and better cooling performance. With introduction of newFlorencepattern in addition to the present Blossom pattern, the entire range has a new crown deco that adds new aesthetic dimensions to LG Single Door Refrigerators.  The product range is priced (Rs.13250 ~ Rs. 18450) or Rs. 13250 onwards.

LG Digital Auto Defrost Technology

The New Digital Auto Defrost technology is equipped with a microprocessor that senses time & temperature to defrost the refrigerator automatically. The external micom gives an easy access to controls of the refrigerator. The LG Digital Auto Defrost Refrigerator has an Express Ice feature in which ice formation happens 40% faster than the normal ice making time. It enables the customer to over ride the defrosting for urgent ice making. LG Digital Auto Defrost refrigerator ensures a hassle-free experience for customers even at homes where there are frequent and prolonged power cut.

With the HW300G, home theater enthusiasts are able to watch their favorite films in the comfort of their own living and media rooms without compromising on picture quality. The HW300G leverages an advanced DLP engine to deliver a level of color and image quality that is traditionally only found in studio-grade monitors and commercial movie theaters in addition to its native resolution of WXGA 1280 * 800.

Commenting on the new launch Mr. Soon Kwon, President South West Asia Region & MD LG India said “As a global leader in the home cinema industry, LG is equipped to leverage its technology prowess to deliver an unparalleled home theater experience,” “With the HW300G, LG has created the ultimate solution for the growing body of consumers that seek premium cinematic viewing within the comforts of their own home.”

The HW300G projector matches high-performance with high-design. Sleek and stylish, the projector creates a mystical effect and weighs around 780 g. The theater mode operates at just 35db enabling users to focus on the finest details without missing a word in the quietest of scenes.

HW300G is a LED projector with 30,000 hrs lamp life, HDMI port, USB input which supports DivX providing the facility to play movie, picture and music files through USB and a File Viewer (Office, PDF, HWP) that does not require the conversion of the original file.

The HW300G is not only feature packed, it’s also extremely versatile. The projector’s USP is its stylish design, projection distance, volume booster and power supply. The LG HW300G LED Projector has been designed as the most innovative, high-quality image system and is priced at Rs. 60,000

With an adjustable projection size, the projector can be used anywhere, anytime in the home entertainment space as it is ideal for television and movie viewing, gaming and information. The projector is backed by a 2 years warranty.

We were pretty ecstatic, for example, when Thomson Reuters named LG as one of its Top 100 Global Innovators. And we were absolutely bowled over when the Consumer Electronics Show (CES) inLas Vegasbestowed 12 CES 2012 Innovations Awards on us.

In TVs and Home Entertainment, two new CINEMA 3D Smart TVs (models LM9600 and LM8600) each took an Innovations Award, powered by LG’s outstanding Film Patterned Retarder-Type technology, which provides truly breathtaking 3D images and a comfortable viewing experience.

These two sets also offer access to virtually limitless online content with Smart TV connectivity, including premium on-demand viewing services like Netflix and Hulu.

And what else could go better with an innovative TV, than an innovative Blu-ray™ player to serve up all those amazing pictures? LG’s 2012 flagship Network Blu-ray Disc™ player, the BP720, also took an award, with its outstanding design and brilliant 3D and 2D pictures and sound.

What if you’re dying to access the limitless content available on LG’s Smart TV platform, but don’t have one of our state-of-the-art 3D TV? Well, there’s a solution for that.

LG’s new Smart TV Upgrader, the SP820 also took home a CES 2012 Innovations Award. It gives you Smart TV connectivity even if you haven’t given up on your older model just yet. (Don’t worry, we understand. It’s hard to part with an old friend!) Just plug it into your TV, and you’re just a few clicks away from accessing all of LG’s premium apps and on-demand 2D and 3D content.

LG’s flagship PDP model PM9700, and beautifully designed audio ND85720 also took home CES Innovations Awards.

Innovative CINEMA 3D Smart TVs, innovative Blu-ray Disc™ player, the innovative Smart TV Upgrader, and innovative audio. LG has something innovative for everyone interested in watching great content on a great TV at this year’s CES. So, head on over to the LG CES newsroom to check out more details! (Go to LG CES Newsroom)

Are you making a TV purchase and trying to figure out which 3D LED Smart TV is the right one for you and your family?

The market is packed with options, and virtually every model from most of the manufacturers forces you to make a choice between price and all the latest top-of-the-line features. But how can you know you’ve got the right combination? And why do you have to choose at all?

We admit, the last one was rhetorical, and it’s the basic point made by the experts at PC Magazine when they chose LG’s 47LW5600 as the Best HDTV of year 2011. Outstanding picture quality, affordable price tag, comfortable glasses, an abundance of features, and the list goes on.

PC Magazine knows their electronics goods. In fact, millions of readers rely on their expertise to make better purchase decisions every year. And the experts fell head over heels for the 47LW5600.

So what made these tech-savvy experts at PC Magazine choose the 47LW5600 over all the other LED HDTVs in the market? Take a look at the TV first.

The 47LW5600 is a beautifully designed 47-inch CINEMA 3D LED Smart TV, based by LG’s outstanding Film Patterned Retarder-type 3D technology. Packaged with 4 pairs of lightweight, comfortable, and battery-free glasses, the 47LW5600 delivers amazingly beautiful 2D and 3D quality, along with easy-to-use Smart TV functions as well.

Before PC Magazine picked this model for the Best of 2011, it was also the editor’s choice, recognized for delivering outstanding 3D with comfortable glasses as well. PC Magazine editors were also thoroughly impressed by the “inky blacks, excellent color quality, low power usage, and a robust feature set” of the 47LW5600.

And navigation is a breeze with LG’s Magic Remote. Users can switch channels, change setting, access Smart TV apps and more, all with a few clicks and waving of LG’s intuitive Magic Remote. You use it like a magic wand and it acts like an on-screen mouse.

PC Magazine also noted the thoughtfulness of how the peripheral ports are positioned, making it easy for users to access USB and HDMI ports, even when the unit is mounted on the wall.

The bottom line: the LG 47LW5600 CINEMA 3D LED Smart TV “brings together everything you could want in an LED HDTV.” Excellent pictures, tons of networked features, great remote controls, and affordable glasses. All that AND an affordable price. What more could you ask for?

But what about your own content? Sharing all the pictures and videos stored in your notebook on the big screen is not always so easy. All the cables for video and audio, switching inputs and outputs… it’s not exactly a walk in the park, and definitely not very “Smart.”

Well, that’s about to change.

The new line-up of LG CINEMA 3D Smart TVs that we recently unveiled at the 2012 Consumer Electronics Show (CES) inLas Vegasfeatures something called Wireless Display technology from Intel. We call it WiDi for short. We worked closely with Intel to integrate WiDi into our LG CINEMA 3D Smart TVs, and we’re the first to do it.

It allows instant, high-definition viewing of content stored in notebooks and other mobile devices on large screen TVs, and even projectors and monitors.

Here’s how it works: First of all, throw away all your cables because you won’t need them. You won’t even need a wireless internet network in your house. Using your notebook’s Wi-Fi chip, the TV will automatically make a connection with the Wi-Fi chip embedded into the CINEMA 3D Smart TV and that’s it. You’re ready to stream all that great content.

And if you’re wondering whether you’ll also be able to connect to your regular WiFi while your notebook is talking to your TV, the answer is an emphatic yes! That means you can surf the web while watching videos stored in your notebook computer, right on your big screen TV, all in real-time.

Now that’s what we call smart. In fact, we’re pretty sure that our new lineup of CINEMA 3D Smart TVs is going to redefine the Smart TV as we know it. So make sure you get WiDi, and get ready for a smarter TV experience.

To read more about LG TVs at the CES, head over to our CES Newsroom. (Go to LG Newsroom)

The Future of TVs

Most innovative of all was LG’s 55-inch Organic LED (OLED) TV. It’s also the world’s slimmest at just 4mm, and the world’s lightest at just 7.5kg! This beauty brought about a lot of Ooohs and Aaahs at the CES LG Press Conference, and all for good reason. The LG 55-inch OLED TV is simply stunning in both looks and quality.

 The LG 55-inch 3D OLED TV absolutely surreal

The immaculate picture quality from OLEDs promises out-of-this-world viewing and they are amazingly thin, and incredibly energy efficient. On top of that, the ultra-wide viewing angle means you can watch them from just about anywhere in the room without losing any quality.

Immersive Viewing

When you want to watch a movie, you want to be immersed in it. It’s the ultimate TV experience, when you lose yourself into the action and forget everything around you. To achieve that, we shaved off the sides of the CINEMA 3D Smart TVs, leaving almost nothing around the edges of the panel except a bezel that measures up to 1mm thin! We call in the CINEMA SCREEN design, and as we like to say, go ahead, dive in!

The new LG CINEMA 3D Smart TV with a barely noticeable 1mm bezel

LG also introduced Ultra Definition to pump up the immersive. UD delivers 4 times the resolution of FULL HD TVs, meaning a whopping 8 million pixels or more on a single TV screen. And yes, 4 times the resolution equals 4 times the picture clarity equals many times the viewing enjoyment for you and the whole family.

The World’s Largest 84-inch Ultra Definition CINEMA 3D Smart TV

 Let’s recap: we’ve got a nearly zero-bezel combined with Ultra Definition viewing. What else could you need? How about a bigger screen? Thanks to the amazing advances of Ultra Definition, LG was able to roll out the world’s largest 84-inch UD CINEMA 3D Smart TV. It doesn’t get any bigger than that (for now!) and that’s what we call immersive viewing.

More 3D!

Last year, LG led the growth wave for 3D TVs by getting aggressive with our passive technology, also known as FPR or Film Patterned Retarder-type 3D. We also rolled out some great 3D content.

You can now officially expect more. The new line-up of CINEMA 3D TVs comes with upgraded 3D features for better picture and the sound. No 3D content? No problem. Just flip the switch and watch the 2D input convert to 3D. And with the click of a button, users can control the depth of the 3D effects with the 3D depth control feature, access even more premium 3D content on demand, and even experience 3D sound zooming, that intelligently delivers Home Theater-like sound experience.

Smarter, Easier and More Fun

Smart TVs will become much smarter, making and easier and more enjoyable for users around the world.

LG’s Smart TV platform has seen a major upgrade, starting with Home Dashboard 2.0. You can now fully customize your apps on the Home Dashboard, making it easier to access all of your favorite contents.

Speak up into your Magic Remote!

And to access your favorite content, you’ll be able to use the new Magic Remote that now features a scroll wheel, voice command support, and even Magic Gestures to command your TV.

The New CINEMA 3D Smart TVs also supports full body gaming, through a 3D camera.

Share the Fun!

We’re all connected these days, and that means sharing our content. LG’s 3D ecosystem sets up all your sharing seamlessly through LG 3D devices, including 3D TVs, 3D notebook computers, 3D mobile phones and more. And this year’s CINEMA 3D Smart TV models will feature Intel’s Wireless Display technology, allowing users to easily share all the content stored in other devices, right on the screen of their TV, without wires and even without internet connection. Let your gadgets talk directly to your TV.

And speaking of sharing, we shouldn’t forget that new CINEMA 3D Smart TVs come with 4 pairs of glasses so you can easily share the fun with your friends.

Can’t you just tell that 2012 is going to be an exciting year for us all? Beautiful designs, exceptionally thin bezels, stunning picture quality. And so much more content for people to enjoy and share with your friends. Brace yourselves for more from LG Electronics.

For more information, head over to our CES Newsroom. (Go to Newsroom)

The partnership was unveiled at the CES inLas Vegasin January and we couldn’t be more excited about it. You may have heard of Google TV from other manufactures before, but this isn’t like anything you’ve seen or heard of. This is a coming together of Google’s wildly popular Android OS with LG’s outstanding 3D and Smart TV technology.

Now, we don’t say this often but, let’s forget for a moment about all those great features we pack into our TVs. The first thing that will strike you is that it’s so easy to use. The combination of the Android based interface and apps, with the Magic Remote specially designed for the TV works, well, like magic.

The Google TV Magic Remote developed by LG has more than a few tricks up its sleeve. It works like the standard Magic Remote with an on screen pointer. You can wave it around and hover the pointer to what you want to access and click. There’s also a directional pad on the remote, so you can surf from on box to another with a simple click of the arrow. When you’re surfing pages of content, you also have a scroll wheel, getting rid of the need to search for the scroll bar on your screen.

But the real secret is in the backside of the remote. Whenever you miss your keyboard when surfing the web, flip your Magic Remote over and you’ll see a full Qwerty keyboard waiting for you. And what good is a Google TV without Google’s popular Chrome browser and the world’s most popular search engine?

So when something pops into your mind, just hover your pointer to your Chrome browser, flip your remote over, and start typing. That’s how we search on our computers, and that’s exactly how we can do it on LG’s new Google TV.

Equipped with LG’s CINEMA 3D technology and Film Patterned Retarder (FPR) technology, it also delivers exceptional 3D pictures, with battery-free and lightweight glasses. It’s really an ideal TV for 3D viewing with family and friends, and for taking full advantage of all of Android features that works seamlessly.

You wouldn’t expect anything less from LG would you? Head over to our CES Newsroom to read more. (Go to LG Newsroom)

The Vegas venue has been cleared out, and the manufacturers and reporters have all packed their bags and returned home. But the amazing products unveiled at the 2012 CES are still the talk of the industry.

Here’s a roundup of all the great responses we’ve had from the media about our Home Entertainment products at the 2012 CES.

LG 55-inch OLED TV

They just can’t get enough of it. In fact, if there was one single most talked about product at the show, it’s definitely LG’s 55-inch OLED TV. This stunningly beautiful unit stole the hearts of reporters and took the entire show by storm. Even before the CES kicked off, it was the center of media attention, and the response upon unveiling was that it was well worth the buzz. And before we forget, it is the world’s largest, the world’s slimmest (4mm), and world’s lightest (7.5kg) OLED TV.

Engadget, a well-known tech review site, called the incredible picture “razor sharp.” The Verge, another renowned tech review site, said the colors, contrast and viewing angles were “too awesome for us to count pixels.”

Business Review USA mentioned that, “The picture on the OLED TV is incredible.”

Now, we weren’t the only manufacturer to unveil a 55-inch OLED, but CNET agreed with us that ours is tops when it named LG’s 55-inch OLED TV as Best of Show in CES.

LG’s 55-inch OLED: Simply Stunning

Check out this graphic on our amazing OLED TV here.

The New CINEMA 3D Smart TVs with a Bezel up to 1mm Thin

The funny thing about the bezel on our New CINEMA 3D TVs is that it is barely noticeable. In fact if we didn’t say anything about it, you’d probably think the TVs didn’t have one. But if you must know, the thinnest of our new models measures just 1mm! Sitting comfy on your couch, that’s virtually invisible.

And the reporters were thoroughly impressed. Tech Radar called our 1mm bezels “outrageous.” CNET went as far as to say that it is “one of the most beautiful TVs the company has announced.”

LG Google TV

Several manufacturers introduced a new Google TV at 2012, and LG’s very own version, together with our amazing 3D technology, made quite a splash.

The LG Google TV comes with a specially designed Magic Remote with a Qwerty keyboard. And among other things, this remote is what the press fell in love with the most. Engadget commented that the “Magic Remote Qwerty is probably our favorite out of the three options presented at CES.”

The interface of LG’s Google TV also caught their eyes. T3, aUK based tech review site, said they “felt instantly comfortable with how the interface was laid out.

Based on the wildly popular Android OS, LG provided an interface with easy navigation and browsing experience. It also has convenient multi-tasking support, letting users simultaneously run searches and access social media features while watching their TV. The Magic Remote Qwerty makes the features so much more easier, and of course, you can enjoy the same amazing 3D and Smart TV experience on LG CINEMA 3D Smart TVs! Read more about the LG Google TV here.

That’s All Folks!

Yes, the CES is over. Much as we want it to keep on going, all good things really do come to an end.

But actually, it’s only just begun. We have the whole year ahead of us, and you’ll be seeing many of the great products unveiled at the CES on the store shelves in no time. Soon enough, you’ll be able to get your hands on our great new lineup of TVs and witness for yourself why everyone was going crazy over our products. There’s so much more to come.

Naturally we couldn’t miss out on such a great event and opportunity, so we loaded up our gear and went to check out the scene.

To no surprise, the venue was packed with manufacturers boasting their latest state-of-the-art technologies and products. Hopping from booth to booth, it was hard not be dazzled by all the cool technology. It was everywhere and it was impressive!

Also not surprisingly, it wasn’t difficult to find LG at the exhibition. In fact, the highlight of the entire show was right there at the entrance of the LG Booth: a massive 3D screen that was simply breathtaking. The pictures were literally popping out of the screen and we couldn’t wait to get inside.

People couldn’t take their eyes off the massive 3D screen at our booth entrance!

So we picked up our lightweight 3D glasses at the entrance of the booth and in we went. By the way, picking up 3D glasses at the entrance of an LG booth has become a hallmark for all our LG events. There was even a choice: regular glasses, or clip-ons.

And from the moment we put those glasses on, well, it was a brave new world of 3D that opened before our eyes. From the LG CINEMA 3D Smart TVs to the 3D X-Note Notebook Computers, 3D Games, and even to the 3D sound home theater systems, it was a 3D experience that only LG could offer.

There was so much fun to be had at the LG booth for everyone! 

While manufacturers at other booths were busy touting their advanced technologies, LG gracefully took its tech leadership in 3D and presented an unforgettable experience for visitors. From infants to adults, locals to foreigners, everyone at the booth had a real blast experiencing LG’s 3D world. After all, although people are well aware that LG is a leader in 3D, and one of the few leading manufacturers of consumer electronics in general, what good would all that leadership in technology be if the people using it couldn’t have a great time enjoying it?

We tried to bring back the excitement of the event through this post. But our words may not be enough to captivate all the fun and energy. That’s why this time around we tried something a little different. We took one of LG’s Optimus 3D, a glasses-free 3D Smartphone, and brought back 3D pictures from the event. Download 3D pictures from KES 2011 here. You will need a 3D device (ie. Monitor or TV) to view the pictures in 3D.

We also put together this short clip of the event. We hope you enjoy it as much as we did making it!

http://www.youtube.com/watch?v=UlMJ9C-DOHk&feature=youtu.be

Some 5,600 films and documentaries from more than 40 countries were on show at the New York event. Star turns included Cameron Crowe with “The Union,” his first film in six years, and Will Ferrell, who lent his comedic talents to the low-budget comedy “Everything Must Go.”

Venues for the 10th Tribeca Film Festival, which ran from April 30 to May 1 in theaters across Manhattan, New York. (Photo courtesy of the Tribeca Film Festival)

Just as exciting, however, was the vast selection of films from lesser-known talents, including productions fromSouth Africa,Norwayand across the United States that tackled everything from avant-garde poets to children with photographic memories.

Eager to help foster the adventurous talents of tomorrow, LG provided students from the Tribeca Flashpoint Media Arts Academy, in Chicago, with equipment and technical support to help them produce a series of shorts with the company’s latest 3D technology, CINEMA 3D. The films also debuted at this year’s festival, on a series of CINEMA 3D TVs and Blu-ray™ players in venues throughout lower Manhattan.

Beth Janson, Executive Director of Tribeca Film Institute, speaks at an April 28 screening of the short films students made using LG’s Cinema 3D.

 “Our students and faculty are so happy to have had this opportunity to use the latest in digital film and 3D technology,” said Audrey Welling, a senior producer at the academy. “It certainly gave them an edge as they leave the classroom and start their careers.”

“As a student it’s important to be able to learn how to shoot 3D, how to edit 3D, how to master 3D, because it’s the way of the future,” said Stephen Fletcher, a student at the academy.

Of note among the submitted films, “The Flying Wallendas Highwire Family,” turned heads by successfully capturing the tension of live high wire performances in the 3D format. Viewers also enjoyed an animated short, “The Universe of 3D,” which showed how LG’s 2D logo could be transformed into a compelling visual experience.

Tribeca Flashpoint Academy students film scenes from “The Flying Wallendas Highwire Family,” one of the 3D shorts shown at the Tribeca Festival. (Photos courtesy of the Tribeca Flashpoint blog)

 By providing students with the skills they need to create 3D films of their own, the joint project with Tribeca is also aiming to push creation of the kind of inventive, daring content that can make 3D such a thrilling medium for home entertainment.

“We hope that our alliance with Tribeca and the Tribeca Flashpoint Academy will inspire more young filmmakers to create 3D content for consumers to enjoy,” said John Weinstock, Vice President of Marketing for LG. “The 3D films created by these students already capture the exciting possibilities of the 3D experience.”

At the ripe old age of 10, the Tribeca Festival has matured into one of the leading outlets for creative, left field filmmaking in the United States. As 3D moves from the creative fringes to the mainstream, it’s thrilling to know that some of the cream of the country’s cinematic talent will be fulfilling De Niro’s vision, and discovering just how powerful 3D can be.

On April 21, LG held one of the most ambitious events in its history as it launched its new CINEMA 3D TVs inEurope. In the beautiful Grand Palais in Paris, LG invited 1,500 stars, media, retailers and customers to what would be the biggest ever screening of a 3D movie on the biggest ever 3D screen – facts now acknowledged by Guinness World Records.

Paris, known for beautiful scenery and rich history, is one of the most visited cities in the world. Once the center of a sprawling empire,France’s capital now stands as a cultural marvel and a showcase of human endeavor.

 An LG CINEMA 3D flag flutters in the Paris wind, with the Eiffel Tower in the background.

Then, there is the Grand Palais, a magnificent structure built in 1900 for the World’s Fair. Used to stage everything from grand exhibitions to horse-riding contests, it is better known as a symbol of innovation and modernity.

Our France marketing team thought that such a symbolic place – which has inspired the public with art and technology for over 100 years – would be the perfect venue to launch our CINEMA 3D. And they were absolutely right!

Buses emblazoned with CINEMA 3D logos pull up by the Grand Palais.

 Byun Kyung-hoon, LG’s Executive Vice President and Head of Overseas Sales and Marketing, describes the technological wizardry behind CINEMA 3D and Smart TV.

With the venue secured, visualizing the event was exciting – overwhelming, even. With some big decisions and the full support of our top brass, we collaborated with six teams from LG HQ and theFranceoffice to plan the most ambitious event I’ve been part of in more than 10 years of marketing.

The challenges were many and daunting. Due to government regulations, booking the Grand Palais would ordinarily have to be done more than a year in advance – we had two months. In that time, we had to pull out all the stops to persuade the authorities to let us use the Grand Palais, while we simultaneously planned an event that would normally take at least six months to pull off.

Most galling of all, though, was ensuring the event befitted the stature of the venue. We originally pitched the event as the biggest ever 3D movie screening for the public – but we knew that even this wouldn’t be enough. The authorities in charge of Grand Palais are very strict about its events not being too “commercial,” so we had to come up with something really creative, but which also clearly communicated what makes CINEMA 3D so special.

Our solution was to turn the Grand Palais into a “total 3D playground.” As visitors wandered around with their CINEMA 3D glasses, they would pass an entire side of the Grand Palais set up as an “experience zone,” where they could see for themselves the difference between CINEMA 3D TVs and competing 3D sets. Nearby would be a section of 3D video games, 3D projectors and 3D computer monitors, while the halls inside were lined with the latest CINEMA 3D TVs broadcasting the entire event live in 3D.

At the “experience zone” at the Paris launch event, visitors had a chance to see for themselves the difference between CINEMA 3D and older technologies.

The other side of the Palais was transformed into a breathtaking 3D movie theater, with space for 1,500 viewers. LG in fact set two world records that night: the biggest ever 3D movie screening, and the largest 3D projection screen (27 meters by 11 meters).

In keeping with the theatrical atmosphere, we hired Isabelle Giordano, a prominent move critic, to host the show, and invited along actor Sophie Marceau, director Claude Lelouch, and a host of other top French celebrities. There were turns from French magician Dani Lary and Brazilian dance troupe Brasilian Ambience. And, of course, we screened the 3D animation blockbusterRIO, which had opened just a few weeks prior to the event.

A record 1,500 people marvel at a screening of animated blockbuster RIO, shown on the world’s biggest ever 3D screen.

Managing the entire event, which also included a daytime show for press and sales staff, was a formidable undertaking. Adding to the fun were the cultural differences between our teams fromKoreaand the French staff on the ground. In one nail-biting example, we encountered difficulties when testing the 3D videos before the main event.

With just two hours remaining in which to fix it, the technical staff went for lunch for a little over an hour. But when they came back, with 30 minutes to spare, they promptly fixed the equipment right up, and it worked perfectly. Among many other things, we learned that the French style of doing things – though very different from ours inKorea! – can work wonders.

Sophie Marceau, a very special guest at the event, poses for the cameras. 

 Along with top brass from LG, French superstar Sophie Marceau checks out LG’s CINEMA 3D for herself.

 The spectacular interior of the Grand Palais, specially decked out for the CINEMA 3D launch event.

 _____________________________________________________________________________________________________

Jin Choi worked in the field of Marketing Communications for LGE US and HA Company. Now as a member of the Europe LCD TV Marketing team, he is now responsible for supporting France market and dedicated to making LG TV No. 1 globally. 　

When it comes to consumer technology, LG is always striving towards something new and better by introducing new products and services that aim to revolutionize the way we enjoy our consumer electronics and, in the end, how we live.

Thomson Reuters agrees. Recognizing our innovative achievements, Thomson Reuters, one of the world’s most trusted and respected information providers, put LG among the prestigious ranks of its 2011 Top 100 Global Innovators.

The Thomson Reuters Top Global Innovators program evaluates performance in 3 areas: companies that invent on a significant scale, work on developments that are acknowledged as innovative by others around the world, and whose inventions are globally protected due to their importance.

We’re proud of the standout innovations LG has introduced to the TV and home entertainment industry this year.

Earlier this year, LG changed the 3D TV landscape forever with its Film Patterned Retarder-type (FPR) 3D technology. It was an emphatic statement, that 3D TVs do not have to be expensive and that viewing can be comfortable. Previous active versions caused headaches and dizziness, and lacked adequate 3D content. With FPR technology, the glasses became light and affordable, and the flickering images were vanquished.

Thomson Reuters wasn’t the only outfit to take notice. Respected media like the tech blog Gizmodo and PC Magazine also reviewed our products, putting our 3D tech on the top of their lists.

FPR-type 3D technology also makes possible a full ecosystem of products that work together seamlessly to make 3D content creation accessible and enjoyable for the whole family. The ecosystem includes TVs, notebook computers, monitors, mobile devices (phones and tablets), and 3D projectors. Working in concert, these products let consumers create, share, and enjoy the same great 3D content on any 3D device with the same pair of glasses.

You could say that innovation is part of our DNA, and we wouldn’t disagree.